The 2025 SaaS Trends Report

Among the three newcomers to the Top 10 for Net New Purchases, two—Wiz and Vanta—are security and compliance vendors. Alongside incumbent leaders Drata, Okta, and CrowdStrike, half of the Net New Top 10 is now dominated by security, compliance, and identity management solutions.

Intercom’s rise isn’t just about following the AI trend—it’s a full-scale transformation of customer interactions. By making AI-powered support agents a core part of their platform, they’ve set a new benchmark for AI-driven engagement, much like Gong’s AI-fueled success last year.  Similarly, GitHub’s Copilot has set the standard in the realm, becoming the go-to AI tool for developers. Their approach proves that AI isn’t just an add-on—it’s at the core of customer experience.

These top renewal sellers aren’t just tools—they’re foundational to business operations. Embedded in daily workflows, platforms like Salesforce, Slack, and Zoom are essential for collaboration, communication, and customer management. Compliance and security needs keep solutions like Okta, 1Password, and DocuSign locked in, as businesses can’t afford to disrupt identity management or contract workflows.
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LinkedIn’s expansive professional network makes it indispensable for recruiting, sales, and marketing. GitHub’s ecosystem of developers and repositories ensures it remains the go-to platform for software development. Meanwhile, Carta’s specialized focus on equity, cap tables, and compliance deeply embeds it in financial operations where accuracy and continuity are critical. These platforms offer unique, irreplaceable value, keeping them firmly entrenched in their domains.

With high switching costs and mission-critical functionality, these SaaS leaders continue to be must-have platforms year after year.

Unsurprisingly, AI-first companies dominated the top 10 SaaS Rising Stars in 2024, reflecting AI’s ongoing transformation of the software landscape. Companies like Anthropic, with Google's $3 billion backing, and Cursor, an AI-based code editor, are reshaping the future of work and decision-making. Niche players such as Streamline AI in legal operations and Regal in customer engagement highlight how tailored, AI-driven solutions are addressing specific business challenges with precision and automation. Across the board, these companies leverage AI to drive automation, data-driven insights, and seamless integration into existing workflows.