How Vendr Helps Companies Evaluate and Buy Go-to-Market Software
Explore these five go-to-market software tools to ensure smooth, efficient product launches. Learn how to select the right tools that align with your business goals.
A brilliant idea is just the starting point for launching a successful product. You also need a robust strategy and the right tools to bring that idea to life. This is where a go-to-market (GTM) strategy and GTM software come into play.
Product launches are complex, with multiple stakeholders, an evolving understanding of your customer’s pain points, and inevitable pivots in your offering. GTM software solutions help businesses navigate these complexities, ensuring they go to market with precision and efficiency.
But which tools allow you to enhance and implement your GTM strategy, and how do you make sure you get the best ones?
In this article, we discuss six key considerations when comparing different platforms, explore five top GTM solutions, and explain how Vendr can get you the best terms for your business.
Every software purchase is a savings opportunity
Get the best terms for your business
6 considerations when choosing a go-to-market tool
A GTM tool can significantly impact your business success with features like automated marketing campaigns and advanced analytics. However, without the right software, you might face issues like poor integration with your existing systems and insufficient data insights. So, choosing the right one is critical.
Here are six essential actions you should take as you select the best solution for your business operations and goals:
1. Assess integrations with your existing software
If your GTM tool fully integrates with your existing systems, it reduces manual work, allows for automation, and streamlines your operations.
So, cross-check it with every tool you'll use in the GTM process, from marketing automation and sales platforms to communication software. Involve your product and sales teams as well as other key stakeholders in this decision.
2. Evaluate user experience, implementation, and adoption timelines
The tool should adapt to your standards, not the other way around, so test the platform with the people who’ll use it to ensure its user experience is a good fit. Assess if the learning curve is reasonable for the benefits it provides, or if there's a more intuitive option available.
Also, review the implementation timeline and available support during the rollout phase to ensure the tool can be integrated smoothly without significant disruption to ongoing operations.
3. Review what technical expertise is required for customization
The ability to customize your GTM software to fit with how you work is another vital factor while knowing how easily this is done is another.
To make sure the platform aligns with your in-house resources, assess the level of technical expertise your team will require to configure and maintain the tool. If your team lacks the necessary skills to manage this, consider a simpler alternative.
4. Analyze the tool’s scalability
Choose a GTM tool designed for continuous growth. Ensure it can handle increasing volumes of data and users without compromising performance. Evaluate the scalability of available plans and future budgeting to prevent disruptions or, crucially, unexpected costs as your business evolves.
5. Verify essential security features and compliance requirements
Always evaluate the security features of your GTM tools. Look at factors like data encryption, user authentication, and access controls.
Also look at industry-specific compliance requirements, such as GDPR or HIPAA, so your tools meet all the necessary standards to protect your data and business.
6. Get detailed pricing data and assess the potential ROI
Align your budget with your strategic goals and weigh this against a calculation of the expected ROI of your GTM investment, considering how the tool will impact efficiency, productivity, and revenue growth.
Analyze licensing costs, how subscription fees may develop over the long term, and potential expenses for support or custom features.
Vendr’s expertise comes into play here, providing you with:
- Detailed pricing data based on comprehensive research and expert insights
- Industry pricing benchmarks based on extensive market analysis
- Real customer experiences of, for example, managing upgrades and renewals
- Support for negotiation to ensure you secure the best value for the features you need
Get the best price for your GTM software
Vendr saves you time and money throughout the procurement process
Top GTM software vendors and how Vendr helps companies buy in this category
Below you'll find five popular GTM options that each cover a different part of the GTM process.
1. Miro
Miro is a collaborative online whiteboard platform designed to facilitate real-time collaboration and brainstorming sessions, especially useful for remote teams.
Key features:
- Interactive whiteboards: Digital canvases for brainstorming, planning, and collaboration.
- Templates and frameworks: Pre-built templates for a variety of use cases, including product planning and team meetings.
- Real-time collaboration: Supports real-time editing and collaboration with team members.
- Integration with other tools: Integrates with popular tools like Slack, Jira, and Google Drive.
- Deals handled: 384
- Unique purchasers: 237
- Average contract value: $41K
- Average savings: 15%
If you want to learn more about how Vendr can help your team streamline projects, pricing information, and negotiation strategies, see our Miro Buyer Guide.
2. LeanData
LeanData focuses on lead management and routing, providing a robust platform that streamlines and optimizes your go-to-market strategy by ensuring that leads are accurately matched, routed, and attributed within your organization.
Key features:
- Lead-to-account matching: Automatically matches incoming leads to the right accounts, ensuring your sales team has the context they need to engage effectively.
- Lead routing: Advanced routing capabilities to ensure leads are directed to the appropriate sales reps based on predefined rules, improving response times and sales efficiency.
- Attribution: Provides comprehensive attribution tracking to measure the effectiveness of your marketing and sales activities, helping you understand what drives conversions.
- Analytics: In-depth analytics and reporting to track the performance of lead management processes and identify areas for improvement.
- Deals handled: 286
- Unique purchasers: 156
- Average contract value: $37K
- Average savings: 16%
If you want to learn more about how Vendr can help your team streamline projects, pricing information, and negotiation strategies, see our LeanData Buyer Guide.
3. ZoomInfo
ZoomInfo is a comprehensive market intelligence platform that aids in go-to-market strategies by providing detailed insights into potential customers and markets, enhancing the effectiveness of sales and marketing campaigns.
Key features:
- Engage: Sales engagement platform that automates outreach efforts, tracks engagement, and optimizes communication strategies, ensuring efficient and effective prospect interactions.
- Enrich: Data enrichment tools that keep your customer and prospect data up-to-date and complete, crucial for accurate targeting and segmentation in your marketing efforts.
- MarketingOS: Marketing platform that aids in campaign targeting, audience building, and account-based marketing (ABM), enabling precise and personalized marketing strategies.
- Chat: Conversational marketing tool that uses chatbots and live chat to engage website visitors, capture leads, and provide immediate responses to potential customer inquiries.
- Deals handled: 887
- Unique purchasers: 434
- Average contract value: $91K
- Average savings: 22%
If you want to learn more about how Vendr can help your team streamline projects, pricing information, and negotiation strategies, see our ZoomInfo Buyer Guide.
4. Brandwatch
Brandwatch specializes in social media listening and market research, offering deep insights into brand perception, your target audience and customer sentiment across various digital channels.
Key features:
- Social listening and monitoring: Tracks brand mentions, sentiments and other metrics across social media platforms and marketing channels.
- Audience insights: Detailed demographic and psychographic analysis of your customer base and target market.
- Competitive analysis: Checks in on your competitive advantage and monitors competitors’ social media activity and performance.
- Custom dashboards and reports: Stays on top of your launch plan with dashboards and in-depth reporting capabilities for actionable insights.
- Deals handled: 22
- Unique purchasers: 14
- Average contract value: $58K
- Average savings: 15%
If you want to learn more about how Vendr can help your team streamline projects, pricing information, and negotiation strategies, see our Brandwatch Buyer Guide.
5. ActiveCampaign
ActiveCampaign offers an all-in-one marketing automation platform that combines email and content marketing, automation, sales automation, and CRM functionalities.
Key features:
- Email marketing: Advanced email marketing tools with automation capabilities.
- Marketing automation: Automated workflows to nurture leads and drive conversions.
- CRM integration: Built-in CRM to manage customer relationships and sales pipelines.
- Segmentation and personalization: Sophisticated segmentation and personalized messaging features to reach your target market.
- Deals handled: 15
- Unique purchasers: 14
- Average contract value: $16K
If you want to learn more about how Vendr can help your team streamline projects, pricing information, and negotiation strategies, see our ActiveCampaign Buyer Guide.
Streamlining the purchasing process with Vendr
Vendr’s experts in SaaS procurement use hands-on experience to get you the GTM solutions you need for your business.
We give you detailed market insights, including industry pricing benchmarks, platform pricing data, and multiple discount levers so you can get the features you need with the best terms available.
We do this by:
- Identifying needs: It all starts with finding out what your goals are and matching those to the GTM tools that will help you get there with the greatest efficiency.
- Negotiating deals: Our experience from thousands of negotiations helps us secure transparent, fair pricing.
- Streamlining procurement: We optimize the procurement process, from evaluating options to analyzing contracts, to give you a fast and efficient purchase experience.
One of the unique services Vendr offers is the ability to request private offers. We always make sure these are tailored to your specified requirements. This process involves:
- Initial consultation: Our experts begin with a thorough analysis of your current setup, processes, and requirements.
- Market analysis: We map out your market in detail to identify the most suitable options.
- Customized proposals: Vendr negotiates directly with vendors so any customized proposal always offers the best value.
- Review and finalization: The proposals are reviewed with your team. When you're satisfied that all your criteria are met, we'll finalize the deal.
Don't leave your product's success to chance — use Vendr to secure the best tools and ensure a smooth and impactful market entry. Start your search for the right GTM tools today.
Every software purchase is a savings opportunity
Get the best terms for your business
{{cta1}}
