Insights into the Top Splunk Competitors & Alternatives

Splunk’s unified security and observability platform is a CISCO product designed for enterprise companies. It leverages AI to promote digital resilience, combining security monitoring tools with proactive prevention, streamlined adaptability, and fast restoration if needed. 

Though it’s a popular security information and event management platform, you might be considering Splunk alternatives better suited to your team and operations in terms of desired features, workflows, and pricing.

So how do you know if Splunk is the security and observability platform for your brand? 

Using our experience and extensive data, we’ll discuss four of the top Splunk competitors (and provide at-a-glance details in a comparison chart). We’ll detail top features, pricing, and unique differentiators to help you decide which tool represents your best option.  

We cover:

1. Dynatrace
2. New Relic
3. Sumo Logic
4. Elastic 

Plus, we’ll show you how Vendr leverages internal pricing data to improve negotiations in your favor and help you get a fair price and terms. 

Still considering if Splunk is right for you? 

Vendr's Splunk expertise:

• Deals handled: 165
• Unique buyers: 96
• Average contract value: $315K
• Average savings: 14%

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Splunk & alternatives comparison table

Dynatrace

Dynatrace can help companies monitor their entire tech stack, simplifying cloud-based complexity to innovate faster and more security. It has an advanced analytics and automation platform that’s powered by AI. 

Key features

• Multiple platform modules, including IT infrastructure observability, application observability, security protection, and security analytics
• OpenPipeline for ingestion, processing, enriching, and contextualizing data from any source
• Automatic cybersecurity threat detection and observability across your entire SaaS tech stack to catch faulty code before it reaches deployment stages
• “Triage” approach to incident response that automatically creates or updates tickets to alert the right teams with AI 

Who it’s for

Dynatrace is a good option for organizations looking for AI- and automation-heavy platforms that can streamline workflows, provide context and key information, and facilitate the secure and compliant development of custom apps. 

Unique selling points and things to consider

• There are extensive automation capabilities, with AI recommendations, automation engines, and real-time automated topology mapping.
• Automated incident detection, closed-loop remediation, and quality gates to prevent bad code from being deployed. 
• Hourly and usage pricing is available. 

Dynatrace pricing breakdown

Dynatrace’s pricing is unique compared to other Splunk competitors. Its baseline pricing involves paying per feature used per hour. Some examples include:

• Infrastructure monitoring for $0.04 per hour for any size host
• Kubernetes monitoring for $0.002 per hour for any size pod 
• Log management and analytics — ingest and process for $.20 per GiB

A platform subscription is also available. Our data shows that the average contract value has an average cost of $630,000. 

Vendr's expertise with Dynatrace includes: 

• 23 deals handled
• 15 unique purchasers 
• 35% average savings

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New Relic

New Relic was designed for engineers looking to monitor, debug, and optimize their tech stack and cloud services. It’s primarily an observability platform, offering SAP monitoring and business observability, though it also does have security features.

Key features

• End-to-end observability monitoring for your entire tech stack
• SAP-certified integration to provide a single view of business processes, infrastructure, and applications in one data platform
• Interactive application security testing to find high-risk vulnerabilities early 
• Complex monitoring, including AWS, Azure, and Google Cloud monitoring 

Who it’s for

Companies that want to gain insight into how business processes, infrastructure, and applications are impacting DevOps teams and software engineers. 

Unique selling points and things to consider

• 750+ integrations with diverse tools for incredible ease of use and data aggregation 
• Highly technical insights designed for technical engineer users
• Status reports for all hosts, apps, events, and alerts

New Relic pricing breakdown

New Relic creates custom pricing for each client, but Vendr’s data shows that the average contract value is around $285,000. 

Vendr’s expertise with New Relic includes:

• 213 deals handled
• 125 unique purchasers 
• $285K average contract value
• 24% average savings 

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Sumo Logic

Sumo Logic offers strong log monitoring and analytics functionality, allowing companies to monitor, secure, and troubleshoot their applications in one platform. It’s a SaaS analytics platform with cloud-native architecture for dynamic scalability and extensive audience and compliance features. 

Key features

• Audit and compliance features for security regulations like PCI DSS, FedRAMP, HIPAA, and SOC 2 Type 2.
• Data collection, storage, and analysis of security logs and event data, including user activity context 
• Real-time visibility and detection across your public cloud and on-premises data sources for reporting on potential configuration errors and non-compliant configurations

Who it’s for

Sumo Logic is a great platform to consider for SaaS brands that are looking for security management and a compliance and auditing tool all in one. 

Unique selling points and things to consider

• Flexible licensing and tiered pricing is available
• Outstanding compliance and auditing features for an all-in-one security compliance and management solution
• Maintain and assess log data in real-time, including flagging non-compliant user activity

Sumo Logic pricing breakdown

Sumo Logic has multiple pricing options, including flex pricing based on usage. The average contract value is around $235,000 annually.

Vendr’s expertise with Sumo Logic includes:

• 109 deals handled
• 70 unique purchasers 
• $235K average contract value
• 15% average savings 

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Elastic

Elastic offers search and analytics, data ingestion, visualization, security, and observability features. The platform uses generative AI and advanced security analytics to streamline SIEM, all built on their Search AI platform. Onboard custom data in minutes and use AI to improve SecOps workflows. 

Key features

• Machine data and advanced entity analytics for risk assessment
• Log management solution with detailed and AI-driven log analysis 
• Capability to build powerful AI search experiences for customers and internal employees 
• Convergence of key metrics from logs and traces for ultimate transparency and observability 

Who it’s for

Companies that want to find a strong SIEM that is also looking for a powerful search-building tool should consider Elastic. The Search AI lake has low latency, AI-optimized architecture, and a native vector base. 

Unique selling points and things to consider

• ELK stack consists of Elasticsearch, Kibana, Beats, and Logstash to reliably and securely source data in any format to search, analyze, and visualize. 
• Elastic’s platform is flexible, so you can use the platform’s solutions as you see fit or work with Elastic to manage operational overhead. 

Elastic pricing breakdown

• Elastic’s pricing starts at $95 per month, which includes basic security features, Elastic Maps, and Kibana features. 
• The Gold plan costs $109 per month, which includes reporting and third-party reporting actions. 
• The Platinum plan costs $125 per month, and includes advanced Elastic Stack security features, machine learning anomaly detection, and features like APM correlations. 
• The Enterprise plan starts at $175 per month, and includes Elastic searchable snapshots, AI insights, and more.

Vendr’s experience with Elastic includes:

• 91 deals handled 
• 60 unique purchasers 
• $181K average contract value 
• 11% average savings 

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Save on data analytics tools with Vendr

Regardless of which security and observability platform best aligns with your needs and budget, Vendr can help you throughout the procurement process. 

Use our benchmark pricing data and expert contract negotiation to save time as you secure the software you need for the best terms. You can see how different negotiation levers like contract length or number of users can impact potential pricing, get clear data about average contract value, and identify top competitors that may be better suited for your needs. 

Plus, our Marketplace allows you to easily find the SaaS tools you need and secure the lowest price—fast and without the hassle.