The 2025 SaaS Trends Report:Uncover the top purchases, pricing trends, and AI's impact  
The 2025 SaaS Trends Report: Uncover the top SaaS purchases, pricing trends, and AI's impact on software buying
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About

Actifio

Actifio enterprise cloud data management enables businesses to deliver their data as a service, instantly, anywhere.

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How much does Actifio cost?

Actifio, now part of Google Cloud, offers enterprise class backup and disaster recovery solutions aimed at accelerating the transformation of data management. When negotiating with Actifio, it's essential to emphasize the potential integration benefits with Google Cloud services, which can enhance the value of the Actifio offerings. The combined power of both brands can provide you with robust support and reliability, which you can leverage during negotiations.Be prepared to discuss the specific features and benefits you need from the service and how those align with your business objectives. If you can illustrate how Actifio's services can lead to cost savings or enhanced efficiency in your operations, you'll have a stronger position to negotiate better pricing or terms. Additionally, inquire about any promotions or seasonal discounts that may be available.It's also beneficial to know the typical purchasing cycles for Actifio's services, which could inform your timing for potential discounts. Researching comparable services offered by competitors can also provide leverage when negotiating, as you can quantify the value proposition of Actifio against its peers.
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How does Actifio price and package their products?
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Negotiating with Actifio

Negotiation Tips

Removing the auto-renewal clause can provide flexibility for future negotiations and ensure you have the ability to evaluate other options or renegotiate terms without being locked into the existing agreement. It's particularly useful to push for this if the supplier's pricing is not favorable or if you are considering alternatives.
By introducing competitive offers from similar providers, you create pressure on Actifio to match or beat those offers. Highlighting the differences in pricing or services enhances your negotiation leverage, making it clear that you have alternatives that may provide better value.
Challenge any proposed cost increases by anchoring your negotiation on your historical spending and budgeting limits. If the current pricing structure does not reflect your usage or needs, pushing for the removal of the uplift allows you to maintain your budgetary compliance while encouraging future growth.
If there are known issues or frustrations with the Actifio service that have occurred during your current use, bring these to the forefront during negotiations. This can justify a request for a discount to account for the internal resources you've used to manage these issues, creating an opportunity for better pricing.
Offering to be a reference or participate in a case study may provide you leverage in negotiating better pricing. Actifio may see this as a valuable marketing opportunity and be more inclined to offer a discount in exchange for your support.

Considerations when buying Actifio

OwnershipGoogle Cloud
Fiscal year endDecember
Best months to buyDecember, June, September
Payment TermsAnnual upfront payment, Quarterly payment options, Monthly billing available
Upgrades/downgradesYes, Actifio offers both upgrades and downgrades for its services, making it easy for users to adjust their resources as their needs change.
Redline thresholdRedline threshold estimate is $50k.

Additional Info

What is Actifio?

Actifio enterprise cloud data management enables businesses to deliver their data as a service, instantly, anywhere.
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