The 2025 SaaS Trends Report:Uncover the top purchases, pricing trends, and AI's impact  
The 2025 SaaS Trends Report: Uncover the top SaaS purchases, pricing trends, and AI's impact on software buying
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About

Attribution

Drive growth with unified marketing data. Enterprise-Grade Multi-Touch Attribution: Understand the true impact of each touchpoint across your entire marketing funnel. Gain powerful insight to answer complex marketing questions. Boost your marketing ROI...

|Visit attributionapp.com

How much does Attribution cost?

Median contract value
$17,571
per year
Based on data from 8 purchases.
Median: $17,571
$10,000
$20,720
LowHigh
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AI Quote Analysis

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How does Attribution price and package their products?
View pricing on Attribution's website
Product: 
Enterprise
Contact for pricingPayment TermsAnnualPopular FeaturesMulti-touch attribution

Negotiating with Attribution

Negotiation Tips

Presenting competitors as alternatives during negotiations can be highly effective for leveraging better pricing and terms. By mentioning that another vendor offers similar functionality for less, you create urgency for Attribution to offer more competitive rates. In your case, detail out the competitors you've considered and their pricing to make your position stronger.
Removing auto-renewal clauses from the contract can provide you with more control and leverage during future negotiations. By stating that your finance team requires this condition to consider signing, you could eliminate the risk of unexpected renewals that could complicate budget planning.
If Attribution requires any compliance or security upgrades, it’s essential to negotiate these terms while highlighting how many other suppliers include such features at no extra cost. This could lead to discounts or waivers on additional features.
During negotiations, emphasize that you did not anticipate the uplift in pricing, anchoring your conversation around a budget that did not account for this increase. Leverage past relationships or how other vendors provide better terms to negotiate a removal of the uplift.
Offering to participate in case studies or serve as a reference can add significant value to your negotiation. In exchange, request pricing reductions as this shows a commitment to the partnership, while also providing Attribution with marketing clout.

Considerations when buying Attribution

OwnershipPrivate
Fiscal year endDecember 31
Best months to buyDecember, January, June
Payment TermsNet 30, Annual Payment, Quarterly Payment
Upgrades/downgradesYes, Attribution offers both upgrades and downgrades for its services, making it easy for users to adjust their resources as their needs change.
Redline thresholdRedline threshold estimate is $50k.

Additional Info

What is Attribution?

Drive growth with unified marketing data. Enterprise-Grade Multi-Touch Attribution: Understand the true impact of each touchpoint across your entire marketing funnel. Gain powerful insight to answer complex marketing questions. Boost your marketing ROI...
Attribution's 1 Product
Attribution
Drive growth with unified marketing data. Enterprise-Grade Multi-Touch Attribution: Understand the true impact of each touchpoint across your entire marketing funnel. Gain powerful insight to answer complex marketing questions. Boost your marketing ROI...

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