The 2025 SaaS Trends Report:Uncover the top purchases, pricing trends, and AI's impact  
The 2025 SaaS Trends Report: Uncover the top SaaS purchases, pricing trends, and AI's impact on software buying
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About

Brandfolder

Brandfolder is a global software company that provides cloud-based digital asset management platform that helps organizations manage and distribute their brand assets.

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How much does Brandfolder cost?

Median contract value
$19,685
per year
Based on data from 36 purchases, with buyers saving 23% on average.
Median: $19,685
$9,000
$38,238
LowHigh
See detailed pricing for your specific purchase

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How does Brandfolder price and package their products?
View pricing on Brandfolder's website
Product: 
Enterprise
Contact for pricingPayment TermsAnnualPopular FeaturesAdvanced features to manage large organizations' branding needs.

Compare prices for similar companies

Supplier
Brandfolder
Frontify
Median Contract Value$19,685$42,630
Avg Savings22.75%5.01%

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Negotiating with Brandfolder

Negotiation Tips

Presenting competition as an alternative during the negotiation can lead to favorable outcomes. It is effective to communicate that you're evaluating alternative solutions and highlight the price differences or added value offered by competitors. This ensures that the supplier sees the realistic possibility of losing your business, compelling them to provide a better offer.
If considering a multi-year commitment, emphasize that such contracts are infrequently approved by your finance team unless accompanied by significant discounts. This can encourage the supplier to offer more favorable pricing or terms to secure the multi-year lock-in.
Negotiating to remove auto-renewal language can provide significant leverage during contract negotiations, ensuring control over future commitments. Present it as a requirement from the finance/legal department to secure a favorable deal and emphasize the importance of flexibility.
Addressing potential overage fees as part of the renewal or new purchase conversation may lead to discounts or full waivers. It's a good practice to reference the original agreement to ensure both sides understand existing terms and the reasoning behind overages.
Emphasizing that a referenced discount was not communicated as a one-time benefit allows for potential discounts to be maintained for future terms. Leverage your budget constraints to communicate a need for consistent pricing moving forward.
Propose that you can act as a reference or participate in a case study after agreeing on mutually beneficial pricing terms. This can enhance the perceived value of your partnership, providing leverage for negotiating better prices or terms.

Considerations when buying Brandfolder

OwnershipPrivate
Fiscal year endDecember 31
Best months to buyJuly, October, December
Payment TermsAnnual upfront payment, Quarterly payments available upon request
Upgrades/downgradesYes, Brandfolder offers both upgrades and downgrades for its services, making it easy for users to adjust their resources as their needs change.
Redline thresholdRedline threshold estimate is $20k.

Vendr community insights for Brandfolder

What real buyers recommend in the negotiation process

Company with 201-1000 employeesA while ago
Brandfolder/Smartsheet is working to move users to a new pricing model, which includes more features for a higher cost. They are allowing current users to stay on the same plan upon renewal, but are offering significant discounts to get them to move to the new model.
Company with 201-1000 employeesA while ago
Brandfolder was acquired by Smartsheets in 2020 and finally transitioned all clients over to Smartsheets. This resulted in Smartsheets trying to increase pricing by 35%. We were able to push back on the pricing increase by stating that we shouldn't be penalized for being early adopters of Brandfolder pre-acquisition. Smartsheets offered to keep the price flat on a 3-year. We pushed back and they got to a flat renewal on a 1-year with minimal pushback.

Additional Info

What is Brandfolder?

Brandfolder is a global software company that provides cloud-based digital asset management platform that helps organizations manage and distribute their brand assets.
Brandfolder's 1 Product
Brandfolder
Brandfolder is a global software company headquartered in Denver, Colorado.

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DPA available
SOC2 attestation
Annual penetration tests

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