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Bynder

Award-winning brand management and digital asset management software and has been voted #1 in terms of user-friendliness, support and security.

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How much does Bynder cost?

Median contract value
$34,563
per year
Based on data from 38 purchases, with buyers saving 18% on average.
Median: $34,563
$9,024
$64,686
LowHigh
See detailed pricing for your specific purchase

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How does Bynder price and package their products?
View pricing on Bynder's website
Select a product to view Bynder pricing
Professional
Custom pricingPricing ModelSubscription-based, custom packagesBillingAnnualTerm LengthAnnualPopular FeaturesAI-powered search, easy sharing, and integrations with existing marketing tools.Add-OnsLight Users, Template User, Adobe CC user licenses, Analytics API, Integrations Hub

Compare prices for similar companies

Supplier
Bynder
Frontify
Median Contract Value$34,563$42,630
Avg Savings18.11%5.01%

Negotiating with Bynder

Negotiation Tips

Introduce competition as an alternative during negotiations. This tactic has shown to yield the best outcomes when you communicate to Bynder that alternatives are available, thereby applying pressure for them to match or beat the competitor's offer.
Discuss with Bynder the need for a shorter contract term due to financial constraints and concerns about ROI from their offerings. This positions you favorably as it requires Bynder to provide better pricing on short-term agreements.
Argue that the discount provided should not be considered a one-time offering, thus paving the way to negotiate that discount into future terms. This tactic reinforces financial constraints while applying pressure for ongoing value.
Challenge any proposed uplifts by citing your budget constraints and the expectation that pricing remains stable, especially given your plans to grow with Bynder. This tactic can apply pressure to keep rates flat or decrease them.
In negotiations, emphasize the need to remove any auto-renew clauses due to the requirements of your finance team, ensuring that you retain negotiation power for future adjustments.

Considerations when buying Bynder

OwnershipBynder is a privately owned company.
Fiscal year endDecember 31
Best months to buyDecember, July, January
Payment TermsNet 30, Annual upfront payment option, Monthly payment option available
Upgrades/downgradesYes, Bynder offers both upgrades and downgrades for its services, making it easy for users to adjust their resources as their needs change.
Redline thresholdRedline threshold estimate is $1m.

Vendr community insights for Bynder

What real buyers recommend in the negotiation process

Company with 201-1000 employeesThis year
Not all Modules included are mandatory and when pushing for elements to be removed, we were able to do so and see savings, along with additional free Admin Users on our 12 month renewal
Company with 201-1000 employeesThis year
With our recent purchase of Bynder, we were presented with a discounted 36-month offer. However, we managed to secure the same per-year pricing on a one-year contract, aligning with our best business practices that don't allow multi-year agreements with new partnerships.
Company with 201-1000 employeesThis year
Bynder agreed to reduce the one-time implementation fees by 50%.

Security and compliance

DPA available
SOC2 attestation
Annual penetration tests

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