The 2025 SaaS Trends Report:Uncover the top purchases, pricing trends, and AI's impact  
The 2025 SaaS Trends Report: Uncover the top SaaS purchases, pricing trends, and AI's impact on software buying
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About

Bynder

Award-winning brand management and digital asset management software and has been voted #1 in terms of user-friendliness, support and security.

|Visit bynder.com

How much does Bynder cost?

Median contract value
$35,992
per year
Based on data from 39 purchases, with buyers saving 18% on average.
Median: $35,992
$4,629
$64,493
LowHigh
See detailed pricing for your specific purchase

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How does Bynder price and package their products?
View pricing on Bynder's website
Product: 
Custom Package
Varies based on configurationPayment TermsAnnual or Monthly subscriptions availablePopular FeaturesAI Search, Asset Workflow, Content WorkflowAdd-OnsAdobe CC integration, Brand Guidelines Setup, Additional Users, Analytics API, Dynamic Asset Transformation

Compare prices for similar companies

Supplier
Bynder
Frontify
Median Contract Value$35,992$42,630
Avg Savings18.11%5.01%

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Negotiating with Bynder

Negotiation Tips

Introduce competition effectively during negotiations to drive down pricing or secure better terms. Mention that you are evaluating other options and that a competitor is offering a lower rate with similar functionalities. This can create urgency for the supplier to improve their offer.
Leverage cost reductions by referencing existing usage levels that have not increased to push for lower rates. This is particularly beneficial in contract discussions where budgets are tight or where usage has been consistent but pricing has not remained aligned with market rates.
Position your negotiation in light of alternative SAS providers by sharing their pricing or features as a benchmark for your current negotiations. This tactic effectively showcases the competitive landscape and justifies your requests for discounts or additional services.
If additional users will be added during the renewal, emphasize this to negotiate better per-user pricing based on the volume increase. Stress that your organization will require economies of scale moving forward.
Make it a requirement that auto-renewal clauses be removed from the contract due to internal financial compliance rules. This can free up negotiation flexibility and ensure you have the opportunity to revisit pricing and terms in the future.
Request the removal or waiver of any potential overage fees during your negotiations. Since you intend to stay within budget or current usage levels, emphasizing this may help you eliminate potential costs or penalties.

Considerations when buying Bynder

OwnershipBynder
Fiscal year endDecember
Best months to buyNovember, December, March
Payment TermsNet 30, Net 60
Upgrades/downgradesYes, Bynder offers both upgrades and downgrades for its services, making it easy for users to adjust their resources as their needs change.
Redline thresholdRedline threshold estimate is $50k.

Vendr community insights for Bynder

What real buyers recommend in the negotiation process

Company with 201-1000 employeesThis month
Uplift language can be negotiated down to 2% or no uplift on first renewal.
Company with 201-1000 employeesThis year
Not all Modules included are mandatory and when pushing for elements to be removed, we were able to do so and see savings, along with additional free Admin Users on our 12 month renewal
Company with 201-1000 employeesThis year
With our recent purchase of Bynder, we were presented with a discounted 36-month offer. However, we managed to secure the same per-year pricing on a one-year contract, aligning with our best business practices that don't allow multi-year agreements with new partnerships.
Company with 201-1000 employeesA while ago
Bynder agreed to reduce the one-time implementation fees by 50%.

Additional Info

What is Bynder?

Award-winning brand management and digital asset management software and has been voted #1 in terms of user-friendliness, support and security.
Bynder's 10 Product
Asset Workflow
Asset Workflow can brief, proof, and approve digital assets in a collaborative, efficient and streamlined way. Effortlessly manage content versions, capture vital feedback, and maintain brand compliance.
Brand Connect
Brand Connect enables you to build and publish digital brand guidelines that are easily updated to reflect the nuanced changes that occur in almost every brand.
Brand Guidelines
guidelines module acts as a style guide to help to enforce brand consistency within your organization.

Security and compliance

DPA available
SOC2 attestation
Annual penetration tests

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