Introduce competition as an alternative during negotiations. This tactic has shown to yield the best outcomes when you communicate to Bynder that alternatives are available, thereby applying pressure for them to match or beat the competitor's offer.
Discuss with Bynder the need for a shorter contract term due to financial constraints and concerns about ROI from their offerings. This positions you favorably as it requires Bynder to provide better pricing on short-term agreements.
Argue that the discount provided should not be considered a one-time offering, thus paving the way to negotiate that discount into future terms. This tactic reinforces financial constraints while applying pressure for ongoing value.
Challenge any proposed uplifts by citing your budget constraints and the expectation that pricing remains stable, especially given your plans to grow with Bynder. This tactic can apply pressure to keep rates flat or decrease them.
In negotiations, emphasize the need to remove any auto-renew clauses due to the requirements of your finance team, ensuring that you retain negotiation power for future adjustments.