The 2025 SaaS Trends Report:Uncover the top purchases, pricing trends, and AI's impact  
The 2025 SaaS Trends Report: Uncover the top SaaS purchases, pricing trends, and AI's impact on software buying
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About

Bynder

Award-winning brand management and digital asset management software and has been voted #1 in terms of user-friendliness, support and security.

|Visit bynder.com

How much does Bynder cost?

Median contract value
$34,563
per year
Based on data from 42 purchases, with buyers saving 18% on average.
Median: $34,563
$5,606
$63,611
LowHigh
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How does Bynder price and package their products?
View pricing on Bynder's website
Product: 
Custom Package
Varies based on user needs and specificationsPayment TermsMonthly or AnnuallyPopular FeaturesAI-powered DAM, customizable workflows, robust rights managementAdd-OnsLight Users, Template User, Adobe CC user licenses, Analytics API, Brand Guidelines Setup, Creative Workflow

Compare prices for similar companies

Supplier
Bynder
Frontify
Median Contract Value$34,563$42,630
Avg Savings18.11%5.01%

Other companies you may be interested in

Negotiating with Bynder

Negotiation Tips

Negotiate for the removal of overage charges that may not have been previously agreed upon. Mention your current usage and project growth as a strong argument to justify the removal of these charges. It may be beneficial to refer to historical usage patterns.
Push for the removal of auto-renewal clauses in your contract. Emphasize that this is a requirement from your finance department to ensure more flexibility and negotiation power in the future. Highlight that this is a common request for new vendors.
Introduce competitive bids from other tools you are considering. Detail their pricing and functionalities to put pressure on Bynder to match or beat those offers. This tactic enhances leverage and can lead to better pricing or features.
Request a reduction or removal of any proposed uplift for this renewal, especially if your contracted usage is stable or has decreased. Ensure you anchor on your budget constraints and highlight competitive pricing from others to justify your position.
Offer to become a reference or participate in a case study for Bynder, contingent upon receiving favorable contract terms. This could show them your investment in the partnership and may provide leverage for better pricing.

Considerations when buying Bynder

OwnershipBynder is privately held.
Fiscal year endDecember 31
Best months to buyJanuary, March, September
Payment TermsAnnual upfront payment, Quarterly payments available on request
Upgrades/downgradesYes, Bynder offers both upgrades and downgrades for its services, making it easy for users to adjust their resources as their needs change.
Redline thresholdRedline threshold estimate is $50k.

Vendr community insights for Bynder

What real buyers recommend in the negotiation process

Company with 201-1000 employeesThis month
Was able to keep previous discounted rates for 12 and 24 month renewal options, based on early renewal signature
Company with 201-1000 employeesThis quarter
Uplift language can be negotiated down to 2% or no uplift on first renewal.
Company with 201-1000 employeesThis year
Not all Modules included are mandatory and when pushing for elements to be removed, we were able to do so and see savings, along with additional free Admin Users on our 12 month renewal
Company with 201-1000 employeesA while ago
With our recent purchase of Bynder, we were presented with a discounted 36-month offer. However, we managed to secure the same per-year pricing on a one-year contract, aligning with our best business practices that don't allow multi-year agreements with new partnerships.
Company with 201-1000 employeesA while ago
Bynder agreed to reduce the one-time implementation fees by 50%.

Additional Info

What is Bynder?

Award-winning brand management and digital asset management software and has been voted #1 in terms of user-friendliness, support and security.
Bynder's 10 Product
Asset Workflow
Asset Workflow can brief, proof, and approve digital assets in a collaborative, efficient and streamlined way. Effortlessly manage content versions, capture vital feedback, and maintain brand compliance.
Brand Connect
Brand Connect enables you to build and publish digital brand guidelines that are easily updated to reflect the nuanced changes that occur in almost every brand.
Brand Guidelines
guidelines module acts as a style guide to help to enforce brand consistency within your organization.

Security and compliance

DPA available
SOC2 attestation
Annual penetration tests

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