Introduce competition as an alternative in your negotiation to leverage better pricing from Cloudcraft. Mention that other tools are available at lower costs or provide similar functionalities which may affect your commitment to Cloudcraft.

Offering to act as a reference or participate in case studies can strengthen your position. Ensure that this is presented as a value-add contingent on achieving favorable pricing or terms.

When negotiating, emphasize the pricing offered by competitors or their features that provide better value. This positions you as an informed customer and can effectively push Cloudcraft to provide a better offer.

Leverage the underutilization or unexplained price increment if you're not utilizing all features to negotiate for a lower price. Highlight this to push for a more favorable contract renegotiation.

Negotiate for better payment terms that may align more favorably for your cash flow while securing a lower price. Propose incentives for quicker payment or upfront commitments for discounts.