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Cloudflare
$1,296–$96,656per year
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Cloudflare

Cloudflare

Cloudflare empowers organizations to make their employees, applications and networks faster and more secure everywhere, while reducing complexity and cost.

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See what others are paying for Cloudflare

Median buyer pays
$6,068
per year
Based on data from 353 purchases, with buyers saving 21% on average.
Median: $6,068
$1,296
$96,656
LowHigh
See detailed pricing for your specific purchase

About Cloudflare

Cloudflare Overview

Cloudflare is a cybersecurity and cloud services company that provides various services, including content delivery network (CDN), DDoS protection, DNS management, and security solutions. They offer several different packages that group their solutions towards a specific need such as Applications Security, Employee Applications and Devices, On-Premise and Hybrid Networks, or Serverless Applications.  Most customers start month-to-month with Cloudflare at the list price and move to annual agreements with monthly SKU usage commitments to earn discounts. Overages incurred monthly are billed if the customer exceeds their usage limit over 30% within the month. As the market leader with sticky products considered critical infrastructure, Cloudflare has very high retention.

Cloudflare's 10 Products

Cloudflare logo
Cloudflare

Here at Cloudflare, we make the Internet work the way it should. Offering CDN, DNS, DDoS protection and security, find out how we can help your site.

Cloudflare Application Services logo
Cloudflare Application Services

Cloudflare Application Services provide comprehensive SASE platform solutions to connect users to enterprise resources with identity-based security controls, as well as a range of products to protect and accelerate applications, networks, and cloud applications.

Cloudflare DNS logo
Cloudflare DNS

Cloudflare DNS is an authoritative and secondary DNS service that provides comprehensive security, performance, and reliability on a global scale. It helps protect and accelerate websites, applications, networks, and developers with features such as WAF, DDoS, CDN, and DNS.

Cloudflare Network Services logo
Cloudflare Network Services

Cloudflare delivers WAN-as-a-Service, Firewall-as-a-Service, DDoS protection, and SD-WAN in a SASE framework — helping enterprises connect, secure, and accelerate their corporate networks without the cost and complexity of legacy hardware

Cloudflare Pages logo
Cloudflare Pages

Cloudflare Pages is a JAMstack platform for frontend developers to collaborate and deploy websites.

Cloudflare R2 logo
Cloudflare R2

Cloudflare R2 powered by our programmable global network, R2 enables you to create flexible, multicloud architectures with S3-compatible object storage.

Cloudflare WAF logo
Cloudflare WAF

The Cloudflare WAF uses threat intelligence and machine learning powered by platform intelligence from the Cloudflare connectivity cloud to stop the newest threats, including zero-days.

Cloudflare Workers logo
Cloudflare Workers

Cloudflare Workers is a revolutionary way to build apps with no need to worry about regions or configuring autoscaling.

Cloudflare Workers KV logo
Cloudflare Workers KV

Provides access to a secure low latency key-value store at all of our data centers

Cloudflare Zero Trust and SASE logo
Cloudflare Zero Trust and SASE

Cloudflare Zero Trust Services provide comprehensive identity-based security controls to connect users to enterprise resources, as well as a range of security and performance solutions for websites, applications, networks, and developers.

Compare prices for similar companies

Supplier
Cloudflare
Avg Contract Value$6,068$347,580
Deals handled29276
Unique Purchasers19044
Avg Savings20.53%17.37%

Security and compliance

DPA available
SOC2 attestation
Annual penetration tests

Negotiation insights

Discount levers
Success pontential
What you can give to move the needle on pricing
RenewalsNew purchases
Multi-Year
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Case Study / Reference
N/AN/A
Expected Growth / Economies of Scale
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End of Quarter Signature
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Quick Sales Process / Signature
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red circle with arrow pointing downLow chances of success
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Vendr community insights for Cloudflare

Company with 201-1000 employeesA while ago
"We gained an additional 10% discount off of our contract by going to a 24 month agreement."
Company with 201-1000 employeesA while ago
"We obtained a 30% discount and instituted an uplift cap for price protection in the future just in time for their end of quarter."
Company with 1-200 employeesA while ago
"They offered us very aggressive discounts (~70%) to agree to a 2 year term ahead of the end of quarter."
Company with 201-1000 employeesA while ago
"We saw ~30% discounts by going with a 3 year contract."
Company with 201-1000 employeesA while ago
"Cloudflare was willing to get very creative pricing specifically on their Advanced Rate Limiting solution as an a la carte product as an addition to their enterprise plan. We leveraged a very tight fiscal leader and their seasonal business model as a way to get 200 million monthly ARL requests for free on top of an already discounted monthly rate for ARL. Through several rounds of negotiation and bringing in the fiscal stakeholder at the end of the process we were able to get over 50% off the original quote for ARL."
Company with 201-1000 employeesA while ago
"Cloudflare does package pricing, so there is no SKU breakdown of costs. We found that pushing for an additional 25% discount off of what was originally proposed by leveraging our growth and willingness to execute before the end of the month, led to a 15% discount off of the originally proposed monthly price saving us about $18K annually. "
Company with 201-1000 employeesA while ago
"We were able to secure 26% in savings and Net45 terms on this descope through a firm stance on budget and a move to multi year. "
Company with 201-1000 employeesA while ago
"We were able to secure quarterly payments on an annual contract. "
Company with 201-1000 employeesA while ago
"After some push back and a few review sessions discussing the pricing and scope, we were able to get pricing down from $56k a month to $40k a month"
Company with 201-1000 employeesA while ago
"The team was able to secure a steeper discount for accounted growth and 36 month contract vs 24 months. Every 3 months with usage increasing, price increased by 6% but maintained steeper discounting. This saved the team just under $2m for the contract term. "
Company with 201-1000 employeesA while ago
"Able to lower 7% uplift to a 5% uplift on a renewal where we descoped several SKUs. "
Company with 201-1000 employeesThis year
"Cloud flare originally proposed a 10% discount for a mid-contract upgrade to Zero Trust Enterprise. We anchored at a 30% discount leveraging budget and economies of scale and were able to secure an additional ~24% discount on the purchase. The terms were co-terminus with our existing agreement so we did not have to extend the agreement for an additional discount."
Company with 201-1000 employeesThis year
"We were able to secure a 11% discount on a descope renewal by remaining firm with budget and having leadership communicate this budget max directly. "
Company with 201-1000 employeesThis year
"We were able to negotiate just under $8K off the renewal contract after multiple rounds of negotiation with budget as top lever, leadership coming in for an additional push."
Company with 201-1000 employeesThis year
"Cloudflare was forcing us to pay for a new product that we got a free trial on. We were able to anchor on budget restrictions, technical outages, and leadership buy in to get a 60% discount. "
Company with 201-1000 employeesThis year
"We were able to negotiate a 30% discount on a mid-contract upgrade of Cloudflare leveraging economies of scale."
Company with 201-1000 employeesThis year
"Cloudflare was receptive to budget restrictions on a new purchase and provided several options for a 12 month Enterprise Plan. We leveraged a potential move to the Business Tier to secure an additional discount."
Company with 201-1000 employeesThis year
"Will offer 1 month free and deep discounts for 24 month new purchases. "
Company with 201-1000 employeesThis year
"Cloudflare originally proposed a 10% uplift for our renewal along with increased commitments. We leveraged growth and timing of signature to get the uplift waived and a 10% discount on our increased commitments for a 12 month renewal term."
Company with 201-1000 employeesThis year
"It took us forever to get in touch with a rep (3 months) and get our renewal squared away. We used this to secure over a 50% discount because we were being forced to upgrade to a higher tier of usage. "
Company with 201-1000 employeesThis year
"We tried to do a 2 year contract with Cloudflare but they told us that they couldn't offer any discounts for a multi-year so we signed as is. We were also able to keep our quarterly terms on our renewal. "
Company with 201-1000 employeesThis year
"We had a minor descope on our renewal but we used budget restrictions along with a quick legal process to get a 10% discount. "
Company with 201-1000 employeesThis year
"We had 3 different reps over the course of a few months trying to get a midcontract upgrade added into our contract. We had to push so hard to get this done. Cloudflare seemed unresponsive but they kept our pricing the same. "
Company with 201-1000 employeesThis year
"We had to do a mid-contract upgrade for services that we had overages for. It took a long time for us to get to the agreement due to Cloudflare not being able to produce a quote. "
Company with 201-1000 employeesThis year
"Cloudflare does not work with AWS and will not make any exceptions to go through the marketplace unless you purchase an email phishing sku. We pushed several times and got leadership involved but did not have any luck. We wanted it to count towards our AWS spend. "
Company with 201-1000 employeesThis year
"Cloudflare was pushing for us to go through a partner this renewal (ICM). They wanted us to get a whole new MSA and terms 1 month before it was due. We do not see any benefit of going through a partner and pushed back on these terms. They ended up letting us go through with our renewal direct but said to expect changes next year. "
Company with 201-1000 employeesThis year
"Initially, we got a 7% uplift added to our renewal. We were able to negotiate this down to 2% by using budget restrictions. Our team was interested in adding in the Load Balancing feature so once we were able to test this, we added it to our renewal and got the uplift removed. Cloudflare reps seem to be incentivized by end of month/quarter signatures. Early signatures could be a lever if you start the process in advance. "
Company with 201-1000 employeesThis quarter
"It was a hard push but cloudflare gave a 12% discount upon renewal due to mid term upgrades and leveraging hard budgets."
Company with 201-1000 employeesThis quarter
"We were looking to increase our contract from the Plus Plan to an Enterprise Plan that had Bot Management and Advanced Application Security. The floor for this was $4000 per month, we were previously paying $250 per month. We pushed heavily on this increase and they were willing to accommodate with cost offsetting in the 2 year (if signing a 2 year agreement). We were able to get pricing to $2500 per month by pushing and using budgetary constraints but we decided we don't have the budget to increase spend so we are staying with the Pro Plan. "
Company with 201-1000 employeesThis quarter
"Biggest value add for Cloudflare is that this is their Fedramp Moderate tenant, whereas Palo Alto is just a normal commercial account."
Company with 201-1000 employeesThis quarter
"Leveraging a mid term purchase and spiralling costs we were able to drive a 10% discount at renewal."
Company with 201-1000 employeesThis quarter
"Cloudflare originally proposed a 10% increase on our flat renewal. We were able to leverage growth and a multi-year term for a waived uplift and additional 10% discount on our renewal."
Company with 201-1000 employeesThis quarter
"Fastly tends to be more expensive than Cloudflare, particularly at smaller scales. However, Fastly's pricing becomes more competitive at enterprise levels due to aggressive negotiation and volume discounts"
Company with 201-1000 employeesThis month
"Cloudflare pricing is super complex and they do not give itemized order forms. We pushed back on our renewal but didn't have much room because we didn't have a ton of time. Get started early to avoid uplifts and being overpriced. "

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