Cloudflare
$2,929–$34,494per year
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Cloudflare
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How much does Cloudflare cost?
Median buyer pays
$6,269
Based on data from 407 purchases, with buyers saving 20% on average.per year
Median: $6,269
$2,929$34,494
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About Cloudflare
Cloudflare Overview
Cloudflare empowers organizations to make their employees, applications and networks faster and more secure everywhere, while reducing complexity and cost.
Cloudflare's 30 Products
Here at Cloudflare, we make the Internet work the way it should. Offering CDN, DNS, DDoS protection and security, find out how we can help your site.
Business is for small businesses operating online.
Enterprise for mission-critical applications that are core to your business.
For personal or hobby projects that aren’t business-critical.
For professional websites that aren't business-critical.
Cloudflare DNS is an authoritative and secondary DNS service that provides comprehensive security, performance, and reliability on a global scale. It helps protect and accelerate websites, applications, networks, and developers with features such as WAF, DDoS, CDN, and DNS.
Enforce consistent network security policies across your entire WAN
Protect your data centers and network infrastructure against DDoS attacks
Replace MPLS between branch offices and data centers
The Business plan enables you to scale your website to meet the needs of a large audience.
The free plan makes it easy to collaborate on and host your websites without a commitment.
The Pro plan enables you to grow your website with additional functionality
For professional websites that aren't business-critical.
Workers Free let you have 100,000 requests per day (Across all of your Worker scripts, UTC+0)
Build scalable, production ready applications without usage limits.
Best for organizations that want security transformation backed by maximum support, visibility, connectivity and interoperability.
Essential security controls to keep employees and apps protected online. Best for teams under 50 users, or proof-of-concept test runs.
Protects access to anything on your network and the Internet. Best for teams over 50 users that do not require enterprise support services.
Compare prices for similar companies
| Supplier | Cloudflare | Abnormal Security |
|---|---|---|
| Median Contract Value | $6,269 | $37,519 |
| Avg Savings | 20.32% | 23.58% |
Security and compliance
DPA available
SOC2 attestation
Annual penetration tests
Negotiation insights
Discount levers
Success potential
What you can give to move the needle on pricing
RenewalsNew purchases
Low chances of successMedium chances of successHigh chances of successVendr community insights for Cloudflare
Company with 201-1000 employeesThis month
"Cloudflare's Q4 2024 earnings report, released on February 6, 2025, showed strong revenue growth, exceeding analyst expectations, with a 27% year-over-year increase to $459.9 million and a non-GAAP EPS of $0.19, also surpassing estimates.
"Company with 201-1000 employeesThis month
"Cloudflare tried to propose a 20% increase because no uplift had applied in multiple years, we were able to cite their standard terms which requires more notice than they provided for auto-renewal which they admitted were valid and they kept it flat again"Company with 201-1000 employeesThis month
"While in the past Cloudflare has not been able to provide itemized pricing they can do so with persistent pushing."Company with 201-1000 employeesThis month
"We proceeded with our quoted renewal due to a short runway on required signature, but prior to our next renewal we will aim to mention competition at least 6 months out. "Company with 201-1000 employeesThis month
"We were able to save circa 30% at renewal by anchoring low for highly increasing scope at renewal. "Company with 201-1000 employeesThis month
"It is very hard to understand how much we are paying for each Cloudflare sku. They bundle pricing and were resistant to us trying to get an itemized breakdown. "Company with 201-1000 employeesThis month
"We were able to highlight internal budget pressures and executive scrutiny to eliminate the uplift they added (8%). "Company with 201-1000 employeesThis year
"If you add products or increase usage via order form during the term, Cloudflare can adjust your renewal date. Be sure to confirm your contract start and end dates before signing."Company with 201-1000 employeesThis year
"If not watched closely you can incur large overages with Cloudflare. While not typical, if you have high growth they can occasionally waive overages when entering a new agreement."Company with 201-1000 employeesThis year
"Our contract grew significantly over the past year and we had to add on a whole new Cloudflare contract. We were able to negotiate but told that they would monitor our usage and we get a grace period if we exceed it (90 days) but will have to true up pricing. "Company with 201-1000 employeesThis year
"For fast growing accounts, Cloudflare has some flexibility with offering 1-2 free months of service for new products added to an agreement."Company with 201-1000 employeesThis year
"If you add products/services during the term with Cloudflare they may change your renewal date to the date of the amendment. It is important to confirm overall agreement start and end dates with Cloudflare before proceeding with changes during the course of an existing contract."Company with 201-1000 employeesThis year
"For our renewal with Cloudflare we had fluctuating numbers with with one of our features while everything else remained flat. As we were unsure if growth would be firm with the above feature, Cloudflare allowed us to renew flatly and evaluate usage during the term to determine if additional capacity needed to be added."Company with 201-1000 employeesThis year
"Cloudflare pricing is super complex and they do not give itemized order forms. We pushed back on our renewal but didn't have much room because we didn't have a ton of time. Get started early to avoid uplifts and being overpriced. "Company with 201-1000 employeesThis year
"Fastly tends to be more expensive than Cloudflare, particularly at smaller scales. However, Fastly's pricing becomes more competitive at enterprise levels due to aggressive negotiation and volume discounts"Company with 201-1000 employeesThis year
"Cloudflare originally proposed a 10% increase on our flat renewal. We were able to leverage growth and a multi-year term for a waived uplift and additional 10% discount on our renewal."Company with 201-1000 employeesThis year
"Leveraging a mid term purchase and spiralling costs we were able to drive a 10% discount at renewal."Company with 201-1000 employeesThis year
"Biggest value add for Cloudflare is that this is their Fedramp Moderate tenant, whereas Palo Alto is just a normal commercial account."Company with 201-1000 employeesThis year
"We were looking to increase our contract from the Plus Plan to an Enterprise Plan that had Bot Management and Advanced Application Security. The floor for this was $4000 per month, we were previously paying $250 per month. We pushed heavily on this increase and they were willing to accommodate with cost offsetting in the 2 year (if signing a 2 year agreement). We were able to get pricing to $2500 per month by pushing and using budgetary constraints but we decided we don't have the budget to increase spend so we are staying with the Pro Plan. "Company with 201-1000 employeesThis year
"It was a hard push but cloudflare gave a 12% discount upon renewal due to mid term upgrades and leveraging hard budgets."Company with 201-1000 employeesThis year
"Cloudflare does not work with AWS and will not make any exceptions to go through the marketplace unless you purchase an email phishing sku. We pushed several times and got leadership involved but did not have any luck. We wanted it to count towards our AWS spend. "Company with 201-1000 employeesThis year
"Cloudflare was pushing for us to go through a partner this renewal (ICM). They wanted us to get a whole new MSA and terms 1 month before it was due. We do not see any benefit of going through a partner and pushed back on these terms. They ended up letting us go through with our renewal direct but said to expect changes next year. "Company with 201-1000 employeesThis year
"Initially, we got a 7% uplift added to our renewal. We were able to negotiate this down to 2% by using budget restrictions. Our team was interested in adding in the Load Balancing feature so once we were able to test this, we added it to our renewal and got the uplift removed. Cloudflare reps seem to be incentivized by end of month/quarter signatures. Early signatures could be a lever if you start the process in advance. "Company with 201-1000 employeesThis year
"We had to do a mid-contract upgrade for services that we had overages for. It took a long time for us to get to the agreement due to Cloudflare not being able to produce a quote. "Company with 201-1000 employeesThis year
"We had 3 different reps over the course of a few months trying to get a midcontract upgrade added into our contract. We had to push so hard to get this done. Cloudflare seemed unresponsive but they kept our pricing the same. "Company with 201-1000 employeesA while ago
"We had a minor descope on our renewal but we used budget restrictions along with a quick legal process to get a 10% discount. "Company with 201-1000 employeesA while ago
"We tried to do a 2 year contract with Cloudflare but they told us that they couldn't offer any discounts for a multi-year so we signed as is. We were also able to keep our quarterly terms on our renewal. "Company with 201-1000 employeesA while ago
"It took us forever to get in touch with a rep (3 months) and get our renewal squared away. We used this to secure over a 50% discount because we were being forced to upgrade to a higher tier of usage. "Company with 201-1000 employeesA while ago
"Cloudflare originally proposed a 10% uplift for our renewal along with increased commitments. We leveraged growth and timing of signature to get the uplift waived and a 10% discount on our increased commitments for a 12 month renewal term."Company with 201-1000 employeesA while ago
"Cloudflare was forcing us to pay for a new product that we got a free trial on. We were able to anchor on budget restrictions, technical outages, and leadership buy in to get a 60% discount. "Company with 201-1000 employeesA while ago
"We were able to negotiate just under $8K off the renewal contract after multiple rounds of negotiation with budget as top lever, leadership coming in for an additional push."Company with 201-1000 employeesA while ago
"We were able to secure a 11% discount on a descope renewal by remaining firm with budget and having leadership communicate this budget max directly. "Company with 201-1000 employeesA while ago
"Cloudflare was receptive to budget restrictions on a new purchase and provided several options for a 12 month Enterprise Plan. We leveraged a potential move to the Business Tier to secure an additional discount."Company with 201-1000 employeesA while ago
"Will offer 1 month free and deep discounts for 24 month new purchases. "Company with 201-1000 employeesA while ago
"We were able to negotiate a 30% discount on a mid-contract upgrade of Cloudflare leveraging economies of scale."Company with 201-1000 employeesA while ago
"Cloud flare originally proposed a 10% discount for a mid-contract upgrade to Zero Trust Enterprise. We anchored at a 30% discount leveraging budget and economies of scale and were able to secure an additional ~24% discount on the purchase. The terms were co-terminus with our existing agreement so we did not have to extend the agreement for an additional discount."Company with 201-1000 employeesA while ago
"The team was able to secure a steeper discount for accounted growth and 36 month contract vs 24 months. Every 3 months with usage increasing, price increased by 6% but maintained steeper discounting. This saved the team just under $2m for the contract term. "Company with 201-1000 employeesA while ago
"Able to lower 7% uplift to a 5% uplift on a renewal where we descoped several SKUs. "Company with 201-1000 employeesA while ago
"After some push back and a few review sessions discussing the pricing and scope, we were able to get pricing down from $56k a month to $40k a month"Company with 201-1000 employeesA while ago
"We were able to secure quarterly payments on an annual contract. "Company with 201-1000 employeesA while ago
"We were able to secure 26% in savings and Net45 terms on this descope through a firm stance on budget and a move to multi year. "Company with 201-1000 employeesA while ago
"Cloudflare does package pricing, so there is no SKU breakdown of costs. We found that pushing for an additional 25% discount off of what was originally proposed by leveraging our growth and willingness to execute before the end of the month, led to a 15% discount off of the originally proposed monthly price saving us about $18K annually. "Company with 201-1000 employeesA while ago
"Cloudflare was willing to get very creative pricing specifically on their Advanced Rate Limiting solution as an a la carte product as an addition to their enterprise plan. We leveraged a very tight fiscal leader and their seasonal business model as a way to get 200 million monthly ARL requests for free on top of an already discounted monthly rate for ARL. Through several rounds of negotiation and bringing in the fiscal stakeholder at the end of the process we were able to get over 50% off the original quote for ARL."Company with 201-1000 employeesA while ago
"We gained an additional 10% discount off of our contract by going to a 24 month agreement."Company with 201-1000 employeesA while ago
"We obtained a 30% discount and instituted an uplift cap for price protection in the future just in time for their end of quarter."Company with 1-200 employeesA while ago
"They offered us very aggressive discounts (~70%) to agree to a 2 year term ahead of the end of quarter."Company with 201-1000 employeesA while ago
"We saw ~30% discounts by going with a 3 year contract."About Vendr
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