Introduce competitors' pricing or offerings that match the scope of Contentsquare's services. This anchors your negotiation and pressures Contentsquare to provide more competitive pricing or terms, especially if the competitor offers similar capabilities for less. Make sure to mention any specific competitor quotes you have.

If Contentsquare proposes any uplift in pricing, anchor your negotiation by stating that your budget only allows for a flat renewal with the current service scope. Reference other suppliers that have offered more favorable pricing without uplifts and ask for a reduction or justification for the increase.

If you anticipate an increase in user load or license needs, leverage this growth to ask for a volume discount or reduced rates as part of your contract renewal. Highlight the expected increase in usage as motivation for Contentsquare to offer better pricing.

Negotiate to have auto-renewal provisions removed from your contract. This provides you with better control over your renewal terms in the future and can leverage savings if Contentsquare is eager to avoid losing you as a customer.

Leverage your willingness to serve as a case study or reference for Contentsquare in exchange for better pricing or terms. This not only provides them with valuable marketing material but also enhances your negotiation position.