$11,920–$70,395per year

Fast, fair, easy pricing. No sales call required.

Marketplace

G2

G2 is the largest software marketplace helping people make smarter software decisions based on authentic peer reviews

|Visit g2.com

See what others are paying for G2

Median buyer pays

$25,000

per year

Based on data from 393 purchases, with buyers saving 18% on average.

Median: $25,000

$11,920

$70,395

LowHigh

See detailed pricing for your specific purchase

About G2

G2 Overview

G2 is a popular software review and marketplace platform used by more than 80 million people annually. It allows users to find, compare, and review various software products and services across different categories. Most customers start with an annual agreement with pricing based on the plan and a variety of add-ons selected.

G2's 10 Products

Core

Earn more exposure, share your story, & connect with buyers. A strong profile is the foundation for your success. That’s why we require all customers to activate Core.

G2.com is a peer-to-peer review site headquartered in Chicago, Illinois.

G2 Content

G2 Content is a content subscription service that provides licensed G Reports to drive demand and make data-driven decisions with insider intelligence. It also offers marketing solutions and integrations to optimize ABM, harness sales intelligence, identify market demand, and engage customers.

G2 Crowd

G2 Crowd is a platform that provides users with detailed performance and security analysis, powered by Cloudflare. It offers insights into website access and restrictions, including error codes, IP addresses, and country data.

G2 Data Solutions

G2 Data Solutions is your source of truth on the future of software.

G2 Insight

G2 Insight is an innovative software that provides competitive insights and market intelligence to help you make data-driven decisions and build your brand. It also offers reviews, content marketing subscription, buyer intent, and integrations to optimize ABM and harness sales intelligence.

G2 Marketing Solutions

G2 Marketing Solutions offers powerful insights and tools such as buyer intent, reviews, content marketing subscription, and market intelligence to help customers make data-driven decisions.

G2 Review Automation

G2 Review Automation helps businesses to capture customer feedback, inspiring buyer confidence and driving demand. It offers a variety of integrations, resources, and customer stories to help businesses optimize their marketing strategies.

G2 Track

G2 Track is a tool for managing software spend, providing visibility and data-powered insights to help companies make informed decisions and save money.

Greycat

Greycat is a management software solution designed to help with appointment management and follow through, paper file management, insurance billing and posting and more.

Compare prices for similar companies

Supplier	G2
Median Contract Value	$25,000	$71,600
Deals handled	296	40
Unique Purchasers	182	27
Avg Savings	17.66%	-

Security and compliance

DPA available

SOC2 attestation

Annual penetration tests

Negotiation insights

Discount levers

Success pontential

What you can give to move the needle on pricing

RenewalsNew purchases

Multi-Year

Case Study / Reference

Expected Growth / Economies of Scale

End of Quarter Signature

Quick Sales Process / Signature

Low chances of success

Medium chances of success

High chances of success

Vendr community insights for G2

Company with 201-1000 employeesThis month

"We were able to reduce our uplift through setting a firm budget and agreeing to restructure our bundles. "

Company with 201-1000 employeesThis month

"G2 proposed a 110% increase in the annual rate, citing the addition of two profiles. This substantial increase is attributed to their updated pricing and packaging structure."

Company with 201-1000 employeesThis month

"Following G2's renewal proposal of a 110% increase in the annual rate, we escalated the matter to management, resulting in approval to renew at our existing rate."

Company with 201-1000 employeesThis month

"G2 requires CFO approval for any discount exceeding 44%."

Company with 201-1000 employeesThis month

"G2 is able to offer larger discounts at the end of their quarter or fiscal year."

Company with 201-1000 employeesThis month

"We secured an additional 19% discount on top of our existing discounts by leveraging a firm budget from finance, committing to a multi-year term, and combining two contracts."

Company with 201-1000 employeesThis month

"Leveraged EOM and strict budget on a new purchase to secure an additional $10K discount on already discounts Core + Reviews + Intent proposal for 1-yr"

Company with 201-1000 employeesThis quarter

"We were not able to negotiate our renewal since we didn't agree to a multi-year contract and moved forward with a 12 month term at list price. "

Company with 201-1000 employeesThis quarter

"We were unable to negotiate with G2 due to a lack of runway. "

Company with 201-1000 employeesThis year

"G2 will offer a 15% discount if you sign your renewal at least 30 days in advance of the renewal date."

Company with 201-1000 employeesThis year

"We were able to secure an overall 43% discount on a flat renewal by leveraging a descoped proposal price as the goal and then offering to sign at a higher rate with additional products included in the contract. Additionally, G2 provided us with 6 months of Compare (valued at $12k) for free."

Company with 201-1000 employeesThis year

"G2's 2024 Pricing Guide: https://sell.g2.com/hubfs/g2-pricing-guide.pdf"

Company with 201-1000 employeesThis year

"We were able to push back on the 12% renewal uplift citing industry standards and lowered it to 7%, saving 5% on the renewal. "

Company with 201-1000 employeesThis year

"G2 proposed a 24 month renewal with a 40.5% discount Y1 and 35.5% discount Y2. We were able to negotiate the Y1 costs for a 12 month renewal instead. "

Company with 201-1000 employeesThis year

"They honored our existing 32% discount for a mid-contract upgrade. "

Company with 201-1000 employeesThis year

"When upgrading one of our profiles to the Power package at renewal, we were able to get an overall contract discount of 37% off of list prices, and bring the initial proposal down 24%. We did this by leveraging a strict, limited budget for the expansion. Additional discounts could have been achieved through a multi-year agreement."

Company with 201-1000 employeesThis year

"G2 initially offered a 10% discount on our new purchase of 3 Essential profiles (normally reserved for 4 profiles; 15% discount for 8). We were able to negotiate an additional 17% off (25% off of list) by leveraging limited budget and an EOQ signature."

Company with 201-1000 employeesThis year

"We were able to maintain our last years pricing without any uplift which is not typical for G2, they are trying to increase pricing and decrease discounts. We retained our 25% discount. "

Company with 201-1000 employeesA while ago

"We were able to reduce our Essential package by 30% for budget restraints onboarding on a new vendor. "

Company with 201-1000 employeesA while ago

"We were able to get the auto-renew clause removed upon renewal "

Company with 201-1000 employeesA while ago

"We were able to keep costs flat by leveraging the partnership and budget constraints "

Company with 201-1000 employeesA while ago

"G2 increased the list price on the G2 Power Package from $40,000 to $55,000 and the first renewal proposed renewal G2 attempted to extend that increase, after many cycles we were able to mitigate that to a $4,000 increase"

Company with 201-1000 employeesA while ago

"We were able to leverage a pre-set budget to ensure that the renewal discount did not get uplifted"

Company with 201-1000 employeesA while ago

"Despite price increasing, we were able to push back referencing strict budgets to secure a 25% discount on G2's Essential Package to renew for another year. "

Company with 201-1000 employeesA while ago

"G2's list price for the Essential Package is $20k, and their original proposal was $15k for a 1-year commitment. We were able to leverage tight budgets and the current economy to get them to come down to $14k for a one-year contract. "

Company with 201-1000 employeesA while ago

"G2 was proposing a drastic cut to 44% discount in order to bring them back to list pricing. Leveraged churn and an in-month signing to keep renewal flat without the initially proposed multi-year agreement."

Company with 201-1000 employeesA while ago

"G2 will offer end of month discounts of 25% for quick signature."

Company with 201-1000 employeesA while ago

"G2 has been increasing price across the board and not willing to negotiate on their Essentials package. We were able to get cost down by descoping from the Pro Package to Essentials as we didn't use the Pro Package to it's fullest extent. We secured an additional $1,000 by signing by the end of week. "

Company with 201-1000 employeesA while ago

"They were quite willing to move forward with a ~30% discount on our purchase of G2 Pro."

Company with 201-1000 employeesA while ago

"They weren't willing to provide us a better discount despite increasing volume, but were willing to provide us stable pricing over a 2 year term, savings us a 10% increase in the second year."

Company with 1-200 employeesA while ago

"The lowest price offered for Essential package was $12k (40% savings). "

Company with 1-200 employeesA while ago

"We learned they are trying to go public in the next couple of years, so there are a lot of changes with what they will allow for redlines."

Company with 1-200 employeesA while ago

"They offered us a 20% discount to move to 2-year contract."

Company with 201-1000 employeesA while ago

"We were able to secure a 50% discount by addressing finance's budgetary concerns, signing a two-year deal, and signing before G2's end of year on Jan 31. "