Goldcast is a B2B event marketing platform designed for webinars, virtual events, and hybrid experiences. The platform focuses on engagement, lead capture, and pipeline attribution, positioning itself as an alternative to traditional webinar tools like ON24, Zoom Events, and Webex Events.
Goldcast's pricing is based on a combination of factors: the number of events you plan to run, expected attendee volume, feature tier, and contract length. Unlike per-seat SaaS pricing, Goldcast typically quotes annual contracts with event-based or attendee-based caps, which means costs can vary significantly depending on your event strategy and scale.
Evaluating Goldcast or planning a purchase?
Vendr's pricing analysis agent uses anonymized contract data to show what similar companies typically pay and where negotiation leverage exists—whether you're estimating budget, comparing options, or reviewing a quote. Explore Goldcast pricing with Vendr.
This guide combines Goldcast's published pricing with Vendr's dataset and analysis to break down Goldcast pricing in 2026, including:
Whether you're evaluating Goldcast for the first time or preparing for renewal, this guide is designed to help you budget accurately and negotiate with clearer market context.
Goldcast does not publish transparent per-user or per-event pricing on its website. Instead, the company uses a custom quote model based on your anticipated event volume, attendee count, feature requirements, and contract term.
Based on anonymized Goldcast transactions in Vendr's platform, pricing typically falls into one of three tiers—Essentials, Growth, and Enterprise—with annual contract values ranging from approximately $12,000 to over $100,000 depending on scale and features.
Pricing Structure:
Goldcast pricing is generally structured around:
Observed Outcomes:
Buyers often achieve below-list pricing, particularly when committing to multi-year terms or bundling multiple event types. Volume-based discounting is common for teams running frequent events or expecting high attendee counts.
Benchmarking context:
Vendr's Goldcast pricing benchmarks provide percentile-based ranges for similar event volumes and company sizes, helping you assess whether a given quote reflects typical market outcomes.
Goldcast offers three primary pricing tiers, each designed for different event marketing maturity levels and scale. Pricing within each tier varies based on event volume and attendee capacity.
Pricing Structure:
The Essentials tier is designed for teams running a modest number of events annually (typically 10–25 events) with basic engagement features, integrations, and analytics. This tier includes core webinar and virtual event functionality but lacks advanced customization, dedicated support, and enterprise-grade integrations.
Observed Outcomes:
Based on Vendr transaction data, Essentials contracts typically range from $12,000 to $30,000 annually, depending on event count and attendee volume. Buyers with lower event frequency or smaller expected audiences often land toward the lower end of this range.
Benchmarking context:
Compare your Goldcast Essentials quote with Vendr to see percentile-based pricing for similar event volumes and company profiles.
Pricing Structure:
The Growth tier targets mid-market teams running 25–75 events annually with higher attendee volumes and more sophisticated engagement needs. This tier typically includes advanced analytics, custom branding, integrations with marketing automation platforms (e.g., HubSpot, Marketo), and enhanced support.
Observed Outcomes:
Growth-tier contracts in Vendr's dataset commonly fall between $30,000 and $70,000 annually. Pricing depends heavily on event cadence, expected attendee counts, and whether you're bundling webinars with larger virtual or hybrid events. Multi-year commitments and volume-based negotiation often yield discounts in the 15–25% range.
Benchmarking context:
Vendr's pricing tool shows what similar companies pay for Growth-tier Goldcast contracts, including observed discount patterns and negotiation outcomes.
Pricing Structure:
The Enterprise tier is built for large-scale event programs (75+ events annually) with high attendee volumes, advanced customization, dedicated customer success, API access, and enterprise integrations. This tier often includes white-glove onboarding, custom SLAs, and priority support.
Observed Outcomes:
Enterprise contracts in Vendr's platform typically range from $70,000 to over $150,000 annually, depending on event scale, attendee capacity, and add-ons like professional services or custom development. Buyers running large hybrid events or multi-track virtual conferences often see higher pricing due to platform usage and support requirements.
Benchmarking context:
Get your custom Goldcast Enterprise price estimate based on your event volume, attendee projections, and feature requirements, with percentile benchmarks from Vendr's dataset.
Understanding the variables that influence Goldcast pricing helps you model costs accurately and identify negotiation opportunities.
Event volume
The number of events you plan to run annually is the primary cost driver. Goldcast typically structures contracts around event caps (e.g., 25 events, 50 events, 100 events). Exceeding your contracted event count can trigger overage fees or require a mid-term contract amendment.
Attendee capacity
Total expected attendees or registrants across all events also impacts pricing. Higher attendee volumes require more platform capacity and often push buyers into higher tiers or custom pricing.
Feature tier and add-ons
Advanced features—such as custom branding, API access, advanced analytics, integrations with CRM and marketing automation platforms, and white-label options—are typically gated behind higher tiers or sold as add-ons, increasing total contract value.
Contract term
Annual contracts are standard, but multi-year agreements (2–3 years) often unlock better per-event or per-attendee pricing. Vendr data shows that buyers committing to multi-year terms commonly achieve 15–30% lower effective annual costs.
Professional services and onboarding
Custom onboarding, event production support, and consulting services are often quoted separately and can add $5,000 to $20,000+ to the total contract value, depending on complexity and level of support.
Benchmarking context:
Vendr's Goldcast pricing analysis breaks down how each of these variables impacts total cost and where negotiation leverage typically exists.
Goldcast's quoted price often excludes several cost drivers that can materially impact your total spend.
Event overage fees
If you exceed your contracted event count, Goldcast may charge per-event overage fees or require a contract amendment. Overage pricing is typically negotiated upfront but can range from $500 to $2,000+ per additional event, depending on tier and attendee volume.
Attendee overages
Similarly, exceeding your contracted attendee capacity can trigger additional fees. Buyers should clarify overage terms during negotiation and model conservatively to avoid mid-year surprises.
Professional services and event production support
Custom onboarding, event production assistance, and consulting are often sold separately. Depending on the level of support, these services can add $5,000 to $20,000+ to the total contract value.
Integrations and API access
While standard integrations (e.g., HubSpot, Marketo, Salesforce) are typically included in Growth and Enterprise tiers, custom integrations or API access may require additional fees or tier upgrades.
Add-on features
Features like advanced analytics, white-label branding, custom reporting, and dedicated customer success are often gated behind higher tiers or sold as add-ons, increasing total cost.
Annual price increases
Goldcast contracts often include annual price escalators (typically 5–10%) for multi-year agreements. Buyers should negotiate caps on annual increases or lock in flat pricing for the full term.
Benchmarking context:
Vendr's free pricing tool helps you model total cost of ownership, including hidden fees and add-ons, based on anonymized Goldcast transactions.
Goldcast pricing varies widely based on event volume, attendee capacity, and feature requirements. Below is high-level guidance based on Vendr transaction data.
Small teams (10–25 events annually)
Teams running a modest number of events with basic engagement needs typically land in the Essentials tier. Observed outcomes often fall in the $12,000 to $30,000 annual range, with volume-based discounting and multi-year commitments commonly yielding better pricing.
Mid-market teams (25–75 events annually)
Mid-market buyers with higher event frequency and more sophisticated engagement requirements typically purchase the Growth tier. Vendr data shows these contracts commonly range from $30,000 to $70,000 annually, with discounts of 15–30% off list pricing for multi-year terms or competitive pressure.
Enterprise teams (75+ events annually)
Large-scale event programs with high attendee volumes, advanced customization, and dedicated support typically fall into the Enterprise tier. Observed contract values in Vendr's dataset range from $70,000 to over $150,000 annually, depending on event scale, add-ons, and professional services.
Benchmarking context:
See what similar companies pay for Goldcast with percentile-based benchmarks tailored to your event volume, attendee projections, and feature requirements.
Goldcast pricing is negotiable, and buyers who prepare carefully and apply the right levers often achieve meaningfully better outcomes. These strategies are based on anonymized Goldcast deals in Vendr's dataset and reflect tactics that have worked across a range of company sizes and contract structures.
Goldcast's sales process typically involves discovery calls, custom demos, and iterative pricing discussions. Engaging early—ideally 60–90 days before your target start date—gives you time to evaluate alternatives, gather competitive quotes, and apply pressure.
Anchor to a realistic budget range based on your event volume and attendee projections. Vendr data shows that buyers who establish clear budget constraints early in the process often receive more aggressive initial pricing.
Competitive benchmarks:
Vendr's Goldcast pricing tool provides percentile-based target ranges to help you anchor your budget and assess whether a given quote reflects typical market outcomes.
Goldcast competes directly with ON24, Zoom Events, Webex Events, and other event marketing platforms. Buyers who actively evaluate alternatives and share competitive pricing often unlock better terms.
Vendr data shows that mentioning credible alternatives—particularly if you have a competing quote in hand—commonly yields 15–25% discounts or additional concessions like waived onboarding fees or extra event capacity.
Competitive context:
Compare Goldcast pricing with alternatives to understand how Goldcast stacks up against ON24, Zoom Events, and other platforms for similar event volumes and requirements.
Goldcast strongly prefers multi-year contracts, and buyers who commit to 2–3 year terms often achieve better per-event or per-attendee pricing. Vendr transaction data shows that multi-year commitments commonly unlock 15–30% lower effective annual costs compared to single-year agreements.
If you're willing to commit to a longer term, use that as leverage to negotiate lower pricing, waived overage fees, or additional event capacity.
Goldcast contracts typically include event and attendee caps, and exceeding those caps can trigger costly overage fees. Model your event volume and attendee projections conservatively, and negotiate favorable overage terms upfront.
Vendr data shows that buyers who negotiate overage pricing during the initial contract often secure better rates than those who address overages mid-term.
Onboarding, event production support, and consulting services are often quoted separately and can add significant cost. Clarify what's included in the base contract and negotiate professional services fees independently.
Buyers who push back on professional services pricing or request bundled onboarding often achieve better overall value.
Goldcast's fiscal year ends in December, and buyers negotiating in Q4 (October–December) often see more aggressive pricing and concessions as the sales team works to close deals before year-end.
Vendr data shows that buyers who time their purchase around fiscal year-end or quarter-end often achieve better pricing and more favorable terms.
These insights are based on anonymized Goldcast deals in Vendr's dataset across a wide range of company sizes and contract structures. Buyers can explore these insights directly using Vendr's free pricing and negotiation tools:
Goldcast competes primarily with ON24, Zoom Events, Webex Events, and other event marketing platforms. Below are pricing-focused comparisons to help you evaluate alternatives.
| Pricing component | Goldcast | ON24 |
|---|---|---|
| List pricing model | Event-based or attendee-based annual contracts; custom quotes | Event-based or attendee-based annual contracts; custom quotes |
| Typical annual contract (mid-market) | $30,000–$70,000 | $40,000–$100,000+ |
| Onboarding/professional services | Often quoted separately; $5,000–$20,000+ | Often quoted separately; $10,000–$30,000+ |
| Estimated total (50 events, mid-market) | $40,000–$60,000 | $60,000–$90,000 |
Benchmarking context:
Compare Goldcast and ON24 pricing with Vendr to see percentile-based benchmarks for both platforms based on your event volume and requirements.
| Pricing component | Goldcast | Zoom Events |
|---|---|---|
| List pricing model | Event-based or attendee-based annual contracts; custom quotes | Event-based or attendee-based annual contracts; custom quotes |
| Typical annual contract (mid-market) | $30,000–$70,000 | $25,000–$60,000 |
| Onboarding/professional services | Often quoted separately; $5,000–$20,000+ | Often quoted separately; $5,000–$15,000+ |
| Estimated total (50 events, mid-market) | $40,000–$60,000 | $35,000–$55,000 |
Benchmarking context:
Compare Goldcast and Zoom Events pricing with Vendr's percentile-based benchmarks for your event volume and attendee projections.
| Pricing component | Goldcast | Webex Events |
|---|---|---|
| List pricing model | Event-based or attendee-based annual contracts; custom quotes | Event-based or attendee-based annual contracts; custom quotes |
| Typical annual contract (mid-market) | $30,000–$70,000 | $30,000–$65,000 |
| Onboarding/professional services | Often quoted separately; $5,000–$20,000+ | Often quoted separately; $5,000–$20,000+ |
| Estimated total (50 events, mid-market) | $40,000–$60,000 | $40,000–$60,000 |
Benchmarking context:
Compare Goldcast and Webex Events pricing with Vendr to see percentile-based benchmarks and observed negotiation outcomes for both platforms.
Based on Goldcast transactions in Vendr's database over the past 12 months:
Negotiation guidance:
Vendr's Goldcast negotiation playbooks provide supplier-specific tactics, timing strategies, and leverage points to help you secure better pricing.
Based on anonymized Goldcast transactions in Vendr's platform:
Add 10–20% to your base budget to account for professional services, onboarding, and potential overage fees.
Benchmarking context:
Get your custom Goldcast price estimate based on your event volume, attendee projections, and feature requirements, with percentile-based benchmarks from Vendr's dataset.
Based on Vendr transaction data, buyers should plan for:
Benchmarking context:
Vendr's Goldcast pricing tool helps you model total cost of ownership, including hidden fees and add-ons, based on anonymized transactions.
Based on Goldcast renewal transactions in Vendr's database:
Negotiation guidance:
Vendr's Goldcast renewal playbooks provide supplier-specific tactics and leverage points to help you secure better renewal terms.
Goldcast typically requires annual prepayment, but payment terms are negotiable. Based on Vendr transaction data:
Buyers with budget constraints should negotiate payment terms early in the process.
Goldcast integrates with common marketing automation and CRM platforms, including HubSpot, Marketo, Salesforce, Pardot, and others. Standard integrations are typically included in Growth and Enterprise tiers, while custom integrations or API access may require additional fees or tier upgrades.
Yes, Goldcast supports hybrid events (combining in-person and virtual attendees). Hybrid event pricing depends on attendee volume, event complexity, and feature requirements. Buyers planning hybrid events should clarify pricing and platform capabilities during the sales process.
Based on analysis of anonymized Goldcast deals in Vendr's dataset, pricing varies widely depending on event volume, attendee capacity, feature tier, and contract term. Recent data from Vendr shows that buyers who prepare carefully and evaluate alternatives often secure meaningfully better pricing.
Key takeaways:
Regardless of platform choice, the most important step is clearly defining requirements, understanding total cost drivers, and benchmarking pricing against comparable deals before committing.
Vendr's pricing and negotiation tools analyze anonymized transaction data to surface percentile-based benchmarks, competitive comparisons, and observed negotiation patterns, helping buyers assess how a given Goldcast quote compares to recent market outcomes for similar scope.
This guide is updated regularly to reflect recent Goldcast pricing and negotiation trends. Consider revisiting it ahead of any new purchase or renewal to account for changing market conditions. Last updated: February 2026.