The 2025 SaaS Trends Report:Uncover the top purchases, pricing trends, and AI's impact  
The 2025 SaaS Trends Report: Uncover the top SaaS purchases, pricing trends, and AI's impact on software buying
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About

Hoefler&Co.

Hoefler&Co. is a type foundry in New York City, founded and run by type designer Jonathan Hoefler.

|Visit typography.com

How much does Hoefler&Co. cost?

When negotiating with Hoefler&Co, it is crucial to understand their pricing model, which is based on the number of font packages and pageviews required by the client. Currently, their subscriptions begin at $199 per year for 250,000 pageviews per month, and can be scaled up to accommodate larger traffic demands. It is advisable to inquire about bulk discounts or promotions that may not be immediately advertised.Moreover, it's important to note that Hoefler&Co offers different products and services, including self-hosted options and cloud-based typography services. Each of these may come with unique terms and pricing structures. Always assess not only the upfront costs but also the implications of renewing subscriptions as they automatically renew unless canceled within a specific timeframe.
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How does Hoefler&Co. price and package their products?
View pricing on Hoefler&Co.'s website
Product: 
Self-Hosted Web Fonts
Starting at $199/year for 250,000 pageviews per monthPayment TermsAnnual subscription, automatically renewsPopular FeaturesUnlimited fonts for your web projectsAdd-OnsAdditional projects for $1/month each up to 50 projects, Additional bandwidth up to 50GB/month for $1.99/GB

Negotiating with Hoefler&Co.

Negotiation Tips

Removing auto-renewal can provide you with increased flexibility and control over your licensing agreements. Emphasize to H&Co that due to internal processes and budget management rules, you cannot proceed with any purchase that includes auto-renewal terms. This leverage can compel the vendor to reconsider their terms for a more favorable agreement.
Address any overage fees you've encountered in previous contracts during your negotiation. Demonstrate that your current usage may not justify those fees given the previous year's performance and request that they be waived as part of your current deal. This tactic can be especially useful when you present evidence of your usage trends.
If there are any additional features mandated for compliance or security that H&Co offers at a premium but is common across the industry, leverage that argument. You can mention that other vendors are providing better terms for similar security enhancements, and inquire about waiving fees for these added services in your current agreement.
Communicate your intention to expand usage significantly in the near term to negotiate better pricing. Approach H&Co with the expectation to negotiate lower costs per unit as your use increases, highlighting that this ongoing growth warrants a discount.
If facing an uplift, articulate budget constraints clearly and push for the removal of this uplift as it was not anticipated based on historical pricing. Highlighting your long-term commitment and volume can make this argument more compelling.

Considerations when buying Hoefler&Co.

OwnershipThe Hoefler Type Foundry, Inc., d/b/a Hoefler&Co.
Fiscal year endDecember 31
Best months to buyJanuary, February, March, November, December
Payment TermsAnnual payment in advance, Automatic renewal unless canceled
Upgrades/downgradesHoefler&Co. only offers upgrades for its services.
Redline thresholdRedline threshold estimate is $1k.

Additional Info

What is Hoefler&Co.?

Hoefler&Co. is a type foundry in New York City, founded and run by type designer Jonathan Hoefler.
Hoefler&Co.'s 1 Product
Hoefler&Co.
Hoefler&Co. is a type foundry in New York City, founded and run by type designer Jonathan Hoefler.

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