Emphasize the importance of removing the auto-renewal clause, which is now a requirement from your finance team before proceeding with any software purchase. This tactic allows you to maintain leverage when renegotiating terms in future agreements.

Argue against any proposed uplift on your renewal pricing by referencing your solid usage patterns and existing terms. You can request that the uplift be entirely removed or reduced, emphasizing that consistent usage should align with favorable pricing.

Present competition as a viable alternative, demonstrating how other vendors offer similar functionalities at a lower cost. Use this comparison to strengthen your negotiation stance with Ketch, pushing for their best and final pricing.

Propose to be a reference or participate in case studies with the vendor, contingent upon reaching agreeable pricing and terms. This can be an effective way to secure concessions or better pricing as a value add for Ketch.

If you plan to significantly increase the number of users or features, leverage this growth as a way to negotiate lower unit pricing. Highlight your commitment to scaling with Ketch, which should yield more favorable rates.