By leveraging competitive offerings visible in the market, you can exercise greater pressure in negotiations. Present your potential alternatives from different providers, showcasing their pricing and comparable features when discussing your contract with Klaviyo. This competitive stance can drive pricing down or secure more favorable contract terms.

Emphasize the necessity to eliminate auto-renewal clauses in your negotiation discussions. Removing this feature can be a requirement from your finance or legal teams. Approach this point carefully—it's crucial that you have a flexible contract that allows for negotiation without the automatic renewal pressure looming next year.

If your organization is planning to grow significantly, use that as leverage. Stress to Klaviyo that, as your user base expands, your finance team expects to be rewarded with reduced pricing per user, utilizing economies of scale. This tactic positions you favorably for negotiations centered around growth.

Offer the possibility of participating in case studies or serving as a reference for Klaviyo as a part of your negotiation. Brands often leverage this as a 'give' during negotiations to receive better pricing. Make it a point to emphasize the mutual benefits that could arise from such collaboration.

For any negotiated rate increases or uplifts, inquire about the potential for these to be waived. With ongoing discussions highlighting budget constraints and overall value expectations, you can push back against any unannounced price increases tied to your ongoing usage of Klaviyo's services.