By presenting competing offers as alternatives, you can leverage them to negotiate a better pricing structure with Maxon. Highlight the cost differences and any added value features offered by competitors to apply pressure for a competitive counter-offer.

Since Maxon's sales representatives are inclined to ensure customer retention, removing auto-renewal options can grant you the leverage needed for negotiation. Make it clear that without removing auto-renewal from the contract, you may have to reconsider your purchasing decision.

In a renewal circumstance where an uplift is proposed, you can argue against it by referring to your budget and previous contract details. This will help to keep your costs stable and only increase them based on your growth.

Offer to act as a reference for Maxon or participate in marketing case studies. This can be a valuable proposition that allows you to claim benefits, such as reduced rates in exchange for your participation, enhancing your negotiation posture.

If there are any added features or security compliance costs, leverage this to negotiate for a reduction in costs or a waiver on added fees if they are competing with the market's offerings or costs.

If you are highly uncertain about the offerings or need for a longer commitment, request shorter term contracts (such as month-to-month) which will make negotiating terms easier without long-term commitments.