Presenting competition as an alternative has proven to yield positive outcomes in negotiations. By mentioning that you are evaluating quotes from other providers for the same services at a lower price point—and highlighting their unique value propositions—you can pressure Modern Health to match or better these offers, ensuring you receive the best deal possible.

Emphasizing the growth of your user base can create leverage in your negotiation, especially if you expect to increase usage within the next renewal period. Communicate that the expected increase in usage should translate to lower per-unit cost pricing, leveraging your commitment to growth for better discounts.

Requesting the removal of auto-renewal clauses can provide you with leverage in future negotiations. It ensures that you retain flexibility and power over the terms of renewal rather than being bound to a contract without the opportunity to negotiate for better prices or terms, especially in light of future growth.

If Modern Health introduces new features or upgrades that pertain to security or compliance, leverage this in your negotiations. Point out that many competitors provide similar features without additional costs, pressuring Modern Health to lower associated fees for upgrades to meet these needs.

Addressing the issue of price uplift on renewal contracts is a critical point of negotiation. If there's a significant increase, emphasize that your budget does not allow for these costs. Insist on removing any uplift and securing favorable pricing as your usage maintains or grows.

Offering to act as a reference or participate in case studies can serve as a valuable ‘give’ in your negotiations. This can enhance your negotiating power as you provide a marketing advantage for Modern Health, in return for pricing discounts or enhanced service provisions.