Introduce competing offers to leverage pricing and terms, especially since Netlify has various competitors in the market. By mentioning specific lower quotes from competitors, you can apply pressure on Netlify to provide you with better pricing or additional benefits in order to retain your business.

Given the line items involve multiple users and potential growth, leverage the economy of scale. Emphasize that increased usage or seats should lead to lower rates per unit, which could justify your requests for more favorable pricing.

If the proposed contract includes an uplift from the previous contract, push back significantly. Highlight that any increase is unacceptable, especially if your company has not increased usage, or if they have an expectation of maintaining pricing consistent with previous terms.

Emphasize a requirement to remove auto-renewal clauses in the contract, citing internal finance policies that mandate flexibility in negotiating annually instead of automatically extending contracts. This will also help maintain leverage for renegotiation in the future.

Document any product-related issues with Netlify that have occurred during your contract period. Bring these up during negotiations to justify your ask for a price reduction or additional incentives, especially if those issues have resulted in less satisfactory service.