Introduce competition as a key tactic in your negotiation strategy. By presenting a competitor's offer as a viable alternative, you create pressure on Netography to provide you with a better price or additional value. Clearly state what the competitor is quoting for similar functionality, emphasizing your preference for Netography but highlighting budgetary constraints that need to be met for approval.

Insist on removing any auto-renewal clauses in the contract. This leverages finance and legal demands to ensure you maintain control over future negotiations, preventing any unintended renewals at unfavorable rates and giving you more flexibility each year.

If the proposed renewal includes an uplift clause, push back on this and argue that any rate increase is unwarranted given your consistent usage. Use your internal budgetary constraints to support your request for a flat renewal instead of an uplifted rate, highlighting that this expectation aligns with industry standards.

If your organization plans to increase the number of users leveraging the Netography platform, use this growth as leverage to negotiate lower pricing per user. By demonstrating future usage expansion, you can argue for economies of scale which should come with a discount for increased volume.

Prior to negotiating, review how your organization has utilized Netography's services to ensure that you're not overpaying for unused features. Leverage this information to push for better terms or to negotiate a price that better reflects your actual usage.