The 2025 SaaS Trends Report:Uncover the top purchases, pricing trends, and AI's impact  
The 2025 SaaS Trends Report: Uncover the top SaaS purchases, pricing trends, and AI's impact on software buying
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About
Persona
$10,080$262,000per year
Fast, fair, easy pricing. No sales call required.

Persona

Online ID verification service to help any business, from any industry, collect, verify, and manage user identities throughout a customer lifecycle.

|Visit withpersona.com

How much does Persona cost?

Median buyer pays
$21,475
per year
Based on data from 32 purchases.
Median: $21,475
$10,080
$262,000
LowHigh
See detailed pricing for your specific purchase

About Persona

Persona Overview

Online ID verification service to help any business, from any industry, collect, verify, and manage user identities throughout a customer lifecycle.

Persona's 3 Products

Cases logo
Cases

Reduce operational burden with drag-and-drop modules that allow you to tailor how you investigate users and businesses.

Persona logo
Persona

Online ID verification service to help any business, from any industry, collect, verify, and manage user identities throughout a customer lifecycle.

Workflows logo
Workflows

Orchestrate user identity across your entire customer lifecycle — from collecting information to making decisions to taking action.

Security and compliance

DPA available
SOC2 attestation
Annual penetration tests

Vendr community insights for Persona

Company with 201-1000 employeesThis month
"Persona was able to move the monthly commit down $1k/month due to fluctuating usage."
Company with 201-1000 employeesThis year
"Supplier provided flat costs at renewal"
Company with 201-1000 employeesThis year
"Supplier will keep costs flat at renewal with pushback leveraging budget constraints"
Company with 201-1000 employeesThis year
"We were able to negotiate down our rate for Gov ID by 15.5%. In turn, the volume tiers were expanded/adjusted slightly and we increased our minimum commit - which we were comfortable doing based on our last year of historical usage data."
Company with 201-1000 employeesA while ago
"We were able to retain our previous contract with a simple request to the sales team. Auto-renewal language was also easily removed."
Company with 201-1000 employeesA while ago
"Persona went through a pricing increase this past year and it has more than doubled pricing for many contracts. Top levers in this scenario include specifics on budget caps and competition to remain within budget."
Company with 201-1000 employeesA while ago
"Persona was previously enforcing a $12K minimum, reduced down to $10K due to underuse of previous year's minimum."

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