The 2025 SaaS Trends Report:Uncover the top purchases, pricing trends, and AI's impact  
The 2025 SaaS Trends Report: Uncover the top SaaS purchases, pricing trends, and AI's impact on software buying
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About

Sanity

Sanity is the unified content platform that lets your team work together in real-time to build engaging digital experiences across channels.

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How much does Sanity cost?

Sanity offers a tiered pricing model with four main plans: Free, Growth, Business, and Enterprise. The Free plan is suitable for individuals experimenting with small projects, while the Growth plan costs $15 per seat per month and is designed for teams needing collaboration. The Business and Enterprise tiers offer custom pricing based on organizational needs and scale.The Free plan includes up to 20 user seats, while the Growth plan allows for up to 50 user seats. For the Enterprise plan, pricing is customizable, allowing for tailored solutions that might include additional user seats, custom roles, and dedicated support. It's also noteworthy that Sanity provides various add-ons that can extend functionality based on the selected plan, such as single sign-on (SSO) and dedicated support.Additionally, Sanity’s average contract value is reported at approximately $26,450, indicating a significant investment from its typical enterprise customers. They have shown flexibility in negotiations, as evidenced by a total savings of around $9,116 across multiple purchases.
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How does Sanity price and package their products?
View pricing on Sanity's website
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Free
$0 foreverPricing ModelSubscriptionBillingMonthlyTerm LengthNo termPopular FeaturesUnlimited content types and locales, Customizable content workspaces

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Negotiating with Sanity

Negotiation Tips

Presenting alternative quotes from competitors can be one of the most effective strategies in negotiations. By informing Sanity of a lower offer from a competitor, you create urgency for them to match or beat that price. It’s crucial to be specific about the competitors and the difference in cost.
Emphasizing that multi-year contracts are uncommon for your finance teams can persuade Sanity to provide discounts. Communicate your hesitance towards long-term commitments unless there are substantial price decreases.
Offering to act as a reference or participate in a case study can be a valuable 'give' that may incentivize Sanity to offer you better pricing or terms. Make clear that your participation hinges on reaching agreeable terms.
If the proposed terms include discounts that are categorized as one-time, clarify your expectation that those should carry over to future renewals. This can cut costs significantly over the length of your relationship with Sanity.
Conducting a 'gut check' on the pricing proposed by Sanity against market rates can help establish if you are getting a fair deal. If the rates are higher than average, leverage this information to negotiate a discount.
Removing the auto-renew clause in your contract provides flexibility and leverage in future negotiations. Communicate this as a requirement from your finance team for any new purchase or renewal.

Considerations when buying Sanity

OwnershipPrivate
Fiscal year endDecember 31
Best months to buyJanuary, March, June
Payment TermsMonthly, Annual for Enterprise
Upgrades/downgradesYes, Sanity offers both upgrades and downgrades for its services, making it easy for users to adjust their resources as their needs change.
Redline thresholdRedline threshold estimate is $50k.

Additional Info

What is Sanity?

Sanity is the unified content platform that lets your team work together in real-time to build engaging digital experiences across channels.
Sanity's 1 Product
Sanity
Sanity is the unified content platform that lets your team work together in real-time to build engaging digital experiences across channels.

Security and compliance

DPA available
SOC2 attestation
Annual penetration tests

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