Introduce potential competitors to drive pricing down. Inform the supplier that you are evaluating SVGator's competitors who are offering similar functionalities at lower costs. Highlighting realistic alternatives puts pressure on the supplier to revise their offer to stay competitive.

Remove any auto-renewal clauses from the contract to maintain flexibility and leverage in future negotiations. Emphasize the company's policy requiring manual renewal processes to assert control over future costs and avoid unwanted automatic increases.

Focus on utilizing current usage data to negotiate a more favorable pricing structure. Present the metrics from your current usage to justify reductions or caps on future fees, especially if you expect to increase usage post-renewal.

Negotiate a pricing structure that reflects the expected growth in usage. Stress that with increasing user numbers, you expect corresponding reductions in the unit costs. This could create a win-win for ensuring affordable growth.

If any discounts are provided, ensure they are not confined to a single term. Reject the notion that a discount is one-time only and argue for it to be extended into future renewals.