By presenting alternatives to Swoogo's offering, you can create urgency and pressure the vendor to adjust their pricing or terms more favorably. Highlight the difference in costs or features when comparing Swoogo with other competitors to strengthen your bargaining position.

If your contract includes a significant number of users, ensure to anchor the negotiation by emphasizing economies of scale. Highlight to Swoogo that you require reduced rates due to the number of licenses needed, as larger commitments should reflect better pricing.

Discuss the overage fees that may arise from current usage and advocate for them to be waived. Refer to your initial agreement to strengthen your case and seek a new arrangement where overages would not apply, especially if you're renewing at a higher volume.

Insist on eliminating the auto-renewal clause to maintain negotiation leverage for the next cycle. Making this a condition for your current agreement can provide you with the necessary flexibility to negotiate better terms in the future.

Utilize data regarding your current usage of Swoogo to inform negotiations around pricing or terms. If you find that you're utilizing fewer features or licenses than you are paying for, leverage this information to negotiate a scale back in both pricing and scope.