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Swoogo

Swoogo is super customizable event management software made for event profs who plan in-person, virtual, or hybrid events. We make event management fun.

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How much does Swoogo cost?

Median contract value
$28,992
per year
Based on data from 22 purchases.
Median: $28,992
$11,475
$31,943
LowHigh
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How does Swoogo price and package their products?
View pricing on Swoogo's website
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Enterprise
Contact for pricingPricing ModelUser-based pricingBillingAnnualTerm LengthPer user per yearPopular FeaturesCustom event management software tailored for in-person, virtual, and hybrid eventsAdd-OnsExtra Custom Domains, Attendee Mobile, Sub-accounts, Single Sign On (SSO), Premium Support, Call for Speakers

Negotiating with Swoogo

Negotiation Tips

Introduce competition as a key lever in your negotiations. This tactic involves presenting quotes from competing vendors, stressing the differences in scope and pricing. By demonstrating that another vendor can fulfill your needs at a lower cost, you position yourself to negotiate for better terms and potentially reduced pricing from Swoogo. Make sure to share specific competitor offers and any additional value they bring to the table.
Discuss overage fees that may apply to your renewals or upgrades. Use this leverage when negotiating your contract, making it clear that overages must be addressed either through waivers, or that they should not apply to your contract given your usage history. Highlight the importance of predictable pricing that aligns with your company's budgeting practices.
Challenge the proposed uplift in the renewal pricing. By explaining that your budget does not accommodate the increase, you set the expectation that costs should remain stable or even decrease given your ongoing partnership and potential for growth. Use your established usage and past performance as leverage to justify a request for a flat renewal rate.
If you’re planning on reducing features or users in your upcoming renewal, this tactic allows you to argue against significant rate increases by framing your request as meeting budget limitations while also highlighting the reduced scope. Demonstrate how these changes align with other market offers to reinforce your position.
If you're considering expanding the number of users, this tactic emphasizes the necessity for economies of scale in pricing. Highlight how an increase in users can warrant a reduction in price per user, thereby securing better overall terms for your organization. With more users, the expectation is that the per-unit cost should decrease.
Emphasize the requirement from your finance department to eliminate auto-renewal clauses in the contract. This need stems from an organizational shift in how risks are managed during software renewals. By establishing this, you can strengthen your negotiation position for better terms while showcasing that flexibility is essential for successful contract management.

Considerations when buying Swoogo

OwnershipSwoogo
Fiscal year endDecember 31
Best months to buyNovember, December
Payment TermsAnnual payment upfront, Monthly payment options available
Upgrades/downgradesYes, Swoogo offers both upgrades and downgrades for its services, making it easy for users to adjust their resources as their needs change.
Redline thresholdRedline threshold estimate is $25k.

Vendr community insights for Swoogo

What real buyers recommend in the negotiation process

Company with 201-1000 employeesThis year
We moved to Swoogo from On24 and have been very impressed. In addition to the cost being lower, they integrate better with Zoom Webinar which is a primary part of our needs.
Company with 201-1000 employeesThis year
We were currently using On24. We were looking for a tool with more of a focus on in person registration that we could connect with Zoom Webinar. While they don't provide streaming, Swoogo was easy to use and came at a great price compared to On24.
Company with 201-1000 employeesThis year
Swoogo does not provide contract buy-outs but they were willing to work with us on payment terms. Annual Net 30 is their standard but they can be flexible with semi-annual payments on new purchases.
Company with 201-1000 employeesA while ago
We were able to secure a 16% discount even after Swoogo stated numerous times they do not discount at all, with a quick signature and citing competition with Cvent.

Security and compliance

DPA available
SOC2 attestation
Annual penetration tests

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