By highlighting that other competitors are offering lower pricing for similar functionalities, you enhance your negotiation position. Inform Swoogo that another vendor has provided a competitive quote substantially lower than their current proposal. This tactic can pressure them to adjust their pricing or add value to retain your business.

By negotiating to remove auto-renewal from your agreement, you maintain control over future renewals and encourage Swoogo to offer more favorable terms to secure your business this year. Emphasize that this is a new finance/legal requirement for your team to proceed.

Highlighting previous agreements that did not specify price uplifts and anchoring your budget requirement significantly below the proposed uplift percentage can help you secure a favorable pricing without increases. Stress the importance of aligning costs with your budget constraints.

By emphasizing plans to grow the number of users significantly, you can negotiate for lower rates based on economies of scale. Clarify that if they cannot meet pricing demands, you’ll be compelled to explore alternatives.

If Swoogo introduces new security features at an additional premium, confront them with competitors who are including such features at no extra cost. You can ask for reductions on these add-ons or reassess the value for future purchases.