Incorporate a competitive analysis by sharing quotes from other vendors offering similar functionalities at lower prices. Leverage this information to request reductions in your proposed pricing to ensure you are receiving competitive rates.
Request the removal of any automatic renewal clauses in your contract. This can give you more control over the renewal process and ensure that you can reassess your options at the end of each term without being locked in.
If the proposed renewal includes an uplift, contest this by arguing that stable usage and effective usage should warrant flat pricing, or even a reduction based on historical retention rates and market trends.
Negotiate for any discounts mentioned in previous transactions to be formalized and carried over into the new contract instead of being treated as one-time offers.
Propose your willingness to participate in promotional activities such as case studies or reference calls in exchange for better pricing or contract terms. This provides marketing value to the supplier and can justify discount requests.