Cognism
$16,585–$88,449per year
Fast, fair, easy pricing. No sales call required.
How much does Cognism cost?
Median buyer pays
$32,750
Based on data from 94 purchases, with buyers saving 26% on average.per year
Median: $32,750
$16,585$88,449
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About Cognism
Cognism Overview
Cognism is the smart all-in-one B2B marketing and sales acceleration solution. A GDPR compliant way to prospect leads and enrich data.
Cognism's 7 Products
Elevate offers all the benefits of Grow, plus Cognism’s high-quality data, advanced intelligence, and signals to help teams target in-market accounts and have more effective sales conversations.
Grow provides essential quality contact and company data, including Cognism’s phone-verified Diamond Data® for 3x higher connection rates, helping users confidently target ideal prospects.
Compare prices for similar companies
| Supplier | Cognism | Apollo.io |
|---|---|---|
| Median Contract Value | $32,750 | $15,599 |
| Avg Savings | 25.91% | 30.17% |
Negotiation insights
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RenewalsNew purchases
Low chances of successMedium chances of successHigh chances of successVendr community insights for Cognism
Company with 201-1000 employeesThis month
"By signing a 2 year deal on our renewal, with new services, we were able to adjust to Quarterly payments"Company with 201-1000 employeesThis month
"As we were increasing our users by ~40% on our renewal, we were able to push pur discount further and obtain 40% discount off list for Platinum. "Company with 201-1000 employeesThis month
"We were able to leverage competition (Apollo) to reduce the teams rate by over 26% for their renewal. Cognism often pushes back on competition especially for EMEA as they tend to have high quality data for this segment but Apollo is a good contender for them in this market. It took several rounds of pushing but we had over 60 days prior to the renewal to go back and forth. "Company with 201-1000 employeesThis quarter
"Introducing a new service called Elevate. Cognism are willing to incentivize to migrate from their current package"Company with 201-1000 employeesThis quarter
"We were able to lower our renewal cost by 10% through leveraging our leadership team. "Company with 201-1000 employeesThis year
"Leaning on our incumbent - Lusha, we were able to reduce the original price by 30% for Diamond on a 12 month agreement. This took several attempts but not being able to justify the increase in spend was our main barrier"Company with 201-1000 employeesThis year
"We were able to gain 3 months free, free admin users and Net 45 payment terms on our new agreement but standing firm on our process for all new suppliers."Company with 201-1000 employeesThis year
"Discussing our terms, the rep agreed to allow wording to state that we can cap increase on our next renewal at no more than 4%"Company with 201-1000 employeesThis year
"Given that Cognism operates in a highly competitive market, communicate that Finance has requested you gain quotes from other competitors and then anchor at a 50%- discount. This approach leaves room for negotiation and increases the likelihood they’ll meet you somewhere in the middle. "Company with 201-1000 employeesThis year
"As a new purchase, we were able to leverage competition and obtain 3 month free on Diamond with net45 payment terms"Company with 201-1000 employeesThis year
"Leveraging our strict budget, and Lusha as an alternative we were able to agree a 32% discount off our new purchase, as well as additional months free of charge."Company with 201-1000 employeesThis year
"We secured an additional 25% off our pricing by leveraging competition with ZoomInfo. "Company with 201-1000 employeesThis year
"We were initially given a ~10k discount for a new purchase. With some push back around budget restrictions we were able to get a further 8% discount applied, along with getting 25,000 credits for free. "Company with 201-1000 employeesA while ago
"We were able to secure a 12% discount + added in on additional credits by leveraging Zoominfo as competition. "Company with 201-1000 employeesA while ago
"Discount of 6% on renewal by leveraging addition of 6 licenses. Also were able to achieve quarterly payments from Annual, removal of auto renew, and renewal of uplift language. "Company with 201-1000 employeesA while ago
"As a new purchase, we leveraged tight budgets and competitive bids to stand firm on our pricing expectations. By incorporating growth into our term, we were able to remove the platform fee and reduce our price per user by 20% with Quarterly payments, as well as cap our renewal increases at 3% "Company with 201-1000 employeesA while ago
"We were able to get an additional 20% off by utilizing ZoomInfo & Apollo as competitive solutions."Company with 201-1000 employeesA while ago
"We were able to get additional licenses at 50% off for our renewal as well as quarterly payment terms providing additional flexibility. "Company with 201-1000 employeesA while ago
"We achieved ~35% discount on a new purchase (12 months) by leveraging an EOM signature and competition. We also successfully removed auto renew. Cognism's order forms are confusing as they don't list unit pricing, list pricing, or line-item discounts transparently, so we had to request a more itemized quote during the process."Company with 201-1000 employeesA while ago
"structured discounting (5% each for a case study, reference, referral, early sign off date, etc.) but gave a 1 time discount to meet budget citing economies of scale for being at the high end of their user band."Company with 201-1000 employeesA while ago
"Push for discounts of ~40% on new purchases. "Company with 201-1000 employeesA while ago
"Leveraged hard budget and previous relationship to secure 20% off proposed pricing, several months free for onboarding and doubled Enrich credits at no additional cost"Company with 201-1000 employeesA while ago
"We were informed upon renewal that they require 24 month term length at this time. That being said, they did accommodate a flat renewal with this additional term length."Company with 201-1000 employeesA while ago
"We secured a 15% discount on a renewal by holding firm on budgetary constraints. "Company with 201-1000 employeesA while ago
"We were able to secure a 29% discount on a renewal by leveraging Cognism's EOQ and competition with ZoomInfo. "Company with 201-1000 employeesA while ago
"We were able to secure a 19% discount by holding firm on budget and leveraging EOQ for Cognism. "Company with 201-1000 employeesA while ago
"Make sure that you're aware of any auto-renew stipulations on Cognism contracts. They will not compromise if you miss the notice date by a 1-3 days!"Company with 201-1000 employeesA while ago
"We secured an 11% discount by holding firm on pricing given by finance. "Company with 201-1000 employeesA while ago
"We secured a 44% discount for a 1yr agreement because we made it competitive with our ZoomInfo renewal and committed to a signautre in the middle of the month. "Company with 201-1000 employeesA while ago
"We secured a 28% discount by leveraging Cognism's end-of-quarter and mentioning using ZoomInfo in tandem with Cognism, so Cognism price matched. We also got language written into the contract to allow additional licenses to be purchased at a discounted rate and received four admin licenses for free. "Company with 201-1000 employeesA while ago
"We were able to entirely waive the platform fee by purchasing 40 Diamond edition users on a new purchase. "Company with 201-1000 employeesA while ago
"We secured a 32% discount by leveraging competition with Clearbit enrichment and a quick signature. We also were able to secure 10,000 additional bulk credits for no charge. "About Vendr
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