KnowBe4
$1,891–$17,913per year
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KnowBe4
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How much does KnowBe4 cost?
Median buyer pays
$7,400
Based on data from 526 purchases, with buyers saving 20% on average.per year
Median: $7,400
$1,891$17,913
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About KnowBe4
KnowBe4 Overview
KnowBe4 provides Security Awareness Training to help you manage the IT security problems of social engineering, spear phishing and ransomware attacks.
KnowBe4's 2 Products
Blending AI with an expansive and interactive content library, Security Awareness Training delivers individualized security awareness training and simulated phishing to help users stay vigilant about social engineering threats.
Automatically block phishing threats that have bypassed your email security filters with crowdsourced threat intelligence and AI‑powered blocklisting.
Compare prices for similar companies
| Supplier | KnowBe4 | MetaCompliance |
|---|---|---|
| Median Contract Value | $7,400 | $6,460 |
| Avg Savings | 19.84% | - |
Security and compliance
DPA available
SOC2 attestation
Annual penetration tests
Negotiation insights
Discount levers
Success potential
What you can give to move the needle on pricing
RenewalsNew purchases
Low chances of successMedium chances of successHigh chances of successVendr community insights for KnowBe4
Company with 201-1000 employeesThis month
"We purchase KnowBe4 through a reseller, and were quoted a 9% uplift at renewal for the same scope."Company with 201-1000 employeesThis month
"We negotiated in a 5% price increase cap at our next renewal."Company with 201-1000 employeesThis month
"We brought our discount back within 1% of where it was last year by renewing for 2 years after KnowBe4 initially reduced it. We had no changes in scope."Company with 201-1000 employeesThis month
"KnowBe4 moved us back to list price when we had to remove 100 users at renewal."Company with 201-1000 employeesThis quarter
"Ninjio is typically a great competitive quote to attain to lower rates"Company with 201-1000 employeesThis quarter
"Knowbe4 will try to include 8% uplift language on most contracts"Company with 201-1000 employeesThis quarter
"We were able to reduced our renewal costs by 30% by leveraging the threat of competition and an early signature 60-days ahead of expiration."Company with 201-1000 employeesThis quarter
"When License count grow over 100 licenses, make sure to start negotiating with economies of scale. Oftentimes when starting small KnowBe4 will hold rates with growth but at this volume it should be easier to get better overall rates."Company with 201-1000 employeesThis quarter
"Discounts of 20%+ are possible with longer term commitments."Company with 201-1000 employeesThis quarter
"KnowBe4 has implemented a list price increase on several SKUs since early 2024."Company with 201-1000 employeesThis quarter
"KnowBe4 will attempt to remove all previous discounting from renewal agreements, resulting in spikes of 30% or higher unless pressed to realign with current market standards."Company with 201-1000 employeesThis year
"KnowBe4 offered us a 10% discount for signing before the end of the year."Company with 201-1000 employeesThis year
"We negotiated about 17% savings from our initial proposal via rate reduction and a free month of service (13 for the price of 12) if we completed the purchase before the end of the month."Company with 201-1000 employeesThis year
"Would recommend auditing which features you're using heavily and comparing tiers before renewing. We renewed at a lower tier with KB4 because we weren't utilizing the higher tier."Company with 201-1000 employeesThis year
"We leveraged competition and a quick signature to get a 15% discount on our purchase, even though our volume is relatively low (~200 users)."Company with 201-1000 employeesThis year
"By leveraging our relationship with our preferred reseller, CDW, and facilitating our renewal through them, we managed to eliminate the 5% price increase we received from knowbe4, aligning it with our budget allocation."Company with 201-1000 employeesThis year
"We successfully negotiated an additional 3% discount on our contract while preserving the full scope of our agreement."Company with 201-1000 employeesThis year
"We negotiated ~14% savings from the original 12 month renewal proposal by pushing back on our cost vs volume and mentioning competition. "Company with 201-1000 employeesThis year
"KnowBe4 initially tried to increase our unit cost on the Diamond subscription despite us growing significantly (5300 to 5900). We pushed back on this and ultimately reduced the renewal quote by 17%. "Company with 201-1000 employeesThis year
"We didn't make much progress on our renewal negotiation until our rep went out of the office and we were put in touch with their manager. We were able to secure flat discounting once we worked with leadership."Company with 201-1000 employeesThis year
"We agreed to an early renewal to secure competitive pricing and avoid a 10% price uplift. "Company with 201-1000 employeesThis year
"We were able to get our license cost reduced through leveraging the appropriate economies of scale and mentioning evaluating alternative solutions if they were unable to scale with us. "Company with 201-1000 employeesThis year
"We secured a 14% discount at renewal by citing strict budget parameters and competition."Company with 201-1000 employeesThis year
"Our first renewal proposal eliminated our previous discount entirely, bringing us up to list price (which had gone up since last year on the CMP sku) - for a total increase of over 50% with no change in scope. We pushed back strongly on this, letting KB4 know that the unprecedented big increase had prompted conversations with competitors. We were ultimately able to retain our previous discount %, bringing the YoY increase from 52% down to 10%. "Company with 201-1000 employeesThis year
"KnowBe4 has increased the cost of the Compliance Plus subscription (an add-on to the Security Awareness Training) by 47%."Company with 201-1000 employeesThis year
"Upon renewal of KnowBe4, with no changes to the scope our existing discount rate decreased from 10% to 4%. Voicing concerns about our budget allocation being based on current pricing as well as the possibility of evaluating competitors, The current discount was maintained for an additional year."Company with 201-1000 employeesA while ago
"11% discount by leveraging 3 year agreement on a new purchase"Company with 201-1000 employeesA while ago
"Discount of 18% achieved by leveraging growth of 120 licenses"Company with 201-1000 employeesA while ago
"We were able to bring down the cost of the Compliance Plus sku upon renewal by leveraging other tools we are using internally "Company with 201-1000 employeesA while ago
"Achieved a 35% rate reduction on a license reduction stating list price was unacceptable and they had become aware their peers were getting discounts."Company with 201-1000 employeesA while ago
"Reduced Platinum Subscription from $2.30 to $1.35 and PhishER from $1 to $0.80 with a talk track of "we are paying list and have been talking to our colleagues and they are getting discounts. We will have to explore competitors unless a significantly improved rate can be offered.""Company with 201-1000 employeesA while ago
"By utilizing the Vendr buyer guides, we successfully allocated our budget and negotiated based of the Vendr benchmarking."Company with 201-1000 employeesA while ago
"we successfully maintained our 5% Applied discount, while reducing the number of users from 435 to 408."Company with 201-1000 employeesA while ago
"Supplier increased list price but provided increased discount to limit uplift for renewal. "Company with 201-1000 employeesA while ago
"We just purchased KnowBe4 and were able to get 12 months paid and 3 months free (15 month total contract) "Company with 201-1000 employeesA while ago
"We received a 12% discount through mentioning the appropriate economies of scale. "Company with 201-1000 employeesA while ago
"We were able to get 2 free months by signing a 26 (24) month contract upon renewal "Company with 201-1000 employeesA while ago
"We were able to maintain our same pricing from last year even with a slight descope on a 1-year renewal. "Company with 201-1000 employeesA while ago
"Initial proposal had a +20% uplift YoY despite making no changes to their contract YoY. Vendr SC drafted an email for stating we will only continue partnerships that grow sustainably with their business, and that +20% YoY was far above industry standards resulting in a 15% decrease in overall cost - up only $153 YoY. "Company with 201-1000 employeesA while ago
"On diamond security awareness, we were able to get to a 29% discount - $1.3 per month per user for 150 users on a 3 year. Prior quote was $1.8"Company with 201-1000 employeesA while ago
"Received a better price through CDW opposed to buying direct."Company with 201-1000 employeesA while ago
"We were able to reduce our unit price by 15% on our Diamond Subscription. "Company with 201-1000 employeesA while ago
"We were able to retain 2 free months of service and a flat renewal after they attempted to remove the 2 free months upon renewal by citing budget constraints and our strong partnership over the years."Company with 201-1000 employeesA while ago
"Push for close to flat pricing at renewal, KnowBe4 will aim to increase per user costs year over year but you can push back and keep things flat."Company with 201-1000 employeesA while ago
"We managed to get discounts of 15% in addition to 3 months free with our first purchase of Knowbe4."Company with 201-1000 employeesA while ago
"We saw our discount go from 20% to 35% with user growth of about 30%."Company with 1-200 employeesA while ago
"Due to the growth of our account, we were able to get a 20% discount."Company with 1-200 employeesA while ago
"Our low usage plus budget limitations got us to get a 50% discount from our rep, but getting our CFO's threat to churn pushed the discount to over 60%. "Company with 1-200 employeesA while ago
"Prices increased dramatically since our last renewal and that was not communicated; they couldn't even provide a good reason as to why. That in addition to our account growth made it possible to get rates even lower than our previous contract."Company with 1-200 employeesA while ago
"In order to receive a 20% discount, we went with a 3 year term, paid annually."Company with 201-1000 employeesA while ago
"We learned from our renewals manager that they typically operate off of 10-15% margin for renewals, and that this number is flexible. Timely renewals are also a significant KPI for them."Company with 1-200 employeesA while ago
"They had previously provided a free upgrade on our new purchase, but tried to remove it during our renewal so we pushed back since there was a lack of communication that this was the case. It's worth adding price/package lock language so you don't encounter this problem! "About Vendr
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