The SaaS Trends Report
Introduction
Welcome to Vendr’s Q2 SaaS Trends Report, where you’ll find data-backed insights to save time and money on software. For the first time, we also share day-to-day spending trends.
That’s because this report doesn’t just include data from Vendr; it also features Q2 spend data from Brex, who you probably know for their best-in-class corporate cards and expense management.
We’re excited to announce our new partnership with Brex to help companies save from intake to renewal. This report is just the beginning. Together, we’re offering the most advanced procurement solution on the market. Learn more about our partnership on the following pages.
Another exciting feature of this report is that when you click on a seller's name, you'll be taken directly to Vendr's Marketplace, where we’ll help you buy any product at a great price, fast and free of charge.
For now, let’s dive into the data. As always, feel free to email me your questions at ryan@vendr.com.
The SaaS Leaderboard
Q2 2024
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Categories
Key Insights
Good news for emerging SaaS companies: twice as many new sellers entered our SaaS Leaderboard in Q2 compared to Q1. This quarter, 52% of the sellers on the SaaS Leaderboard are new quarter-over-quarter (QoQ), indicating significant opportunities for newcomers.
Purchase volume for this quarter’s top 25 categories decreased 37%, however, this doesn’t necessarily indicate a decline in SaaS buying. With the emergence of AI, new tools and categories are on the rise, including six new categories in the top 25 this quarter. This suggests that spending may be more evenly distributed across a broader range of categories, rather than being concentrated among top categories.
Identity and Access Management, Project Management and Cybersecurity continue to lead the pack. The top three categories from Q1 all reappeared in Q2.
Top Categories Dominate by Driving Efficiency and Compliance
The leading categories maintain dominance on the SaaS Leaderboard because they’re essential for driving efficiency and maintaining security and compliance. Additionally, sellers in these categories require significant time to implement and integrate, making users less likely to churn.
– Taylor Arnold, Senior SaaS Consultant
Most Popular Q2 Net New Purchases
Top Net New Purchases By Volume
Key insights
Eight of this quarter’s sellers are new to the top 10, with LinkedIn and 1Password as the only two to make repeat appearances QoQ. This trend mirrors what we observed on the SaaS Leaderboard, indicating ample opportunity for newcomers.
The eight newcomers represent eight different categories. These categories range from consistently popular ones (Security and Project Management) to emerging priorities. For instance, LeanData is in Sales Acceleration — a category that surged 10+ spots in our Top Categories Based on Net New Purchases chart below.
QoQ, PagerDuty increased transaction volume on Vendr 300%, by far the largest increase among the top 10. This growth coincides with PagerDuty's recent announcement of 10% growth for the second consecutive quarter, driven by a renewed focus on enterprise and new AI capabilities.
Top Categories Based on Net New Purchases
Key insights
Only two of the top 10 sellers stayed the same QoQ, but 60% of top categories stayed in the top 25 for two consecutive quarters.
Seven of the top ten categories made repeat appearances QoQ, demonstrating the stickiness of categories at the top. Visual Design, Application Performance Monitoring, and Sales Analytics are new to the top ten this quarter.
Sixty percent of the top ten categories are integral to Go-to-Market strategy, while the remaining 40% address security and development.
Net New ACV Reaches Highest Peak in 6 Quarters
Key insights
ACV increased less than 4% QoQ. However, the YoY increase is significant at 33%. Q2’s ACV is the highest quarterly ACV on Vendr since Q4 2022, when net new ACV was $29k.
Buying cycles for new products stayed flat QoQ but surged YoY. This quarter, it took buyers 16 days longer to purchase new software compared to the same period last year. Why the delay and increased price? AI’s impact. AI products are pricey and take 21% longer to buy. For more information on buying AI software, check out our June Monthly Software Report.
Net New Buying Cycle Sees 50% YoY Increase
Net new purchases took 50% longer this quarter than they did a year ago, when the buying cycle was 32 days.
AI Considerations Drive Longer Buying Cycles
AI has introduced complexities that are lengthening buying cycles. This is due to the need for deeper evaluation and feature testing, integration challenges, data security and privacy concerns, and training and adoption issues.
– Kylie Wagner, Principal SaaS Consultant
Most Popular Q2 Renewals
Top 10 Products Based on Renewal Volume
Key insights
New purchases show where buyers are investing for the first time, while renewals highlight consistent favorites. Dominance is achieved when companies top both charts. This quarter, only LinkedIn and NetSuite achieved that.
The top new purchases list shows room for emerging sellers, while the top renewals list typically features repeat appearances. In fact, seven out of the top 10 renewed sellers were the same YoY. Last year in Q2, Carta, Figma, and ZoomInfo topped the renewals chart. This year, they were replaced by HubSpot, Okta, and Zendesk.
Seven of the top 10 sellers also made repeat appearances QoQ. New entries to the top 10 this quarter were Zendesk, NetSuite, and HubSpot.
Top Categories Renewed
Key insights
The top renewed categories reveal the most essential components of teams' tech stacks. Only 52% overlap with net new purchases this quarter.
One major category that didn’t make the list this quarter is Machine Learning and AI. Although this category has been in the top 25 for net new purchases for several consecutive quarters, it hasn’t yet made the top renewed list. Watch how AI’s stickiness evolves in the coming quarters.
The top 3 remained QoQ. If you’re not yet investing in Identity and Access Management, Cybersecurity and Project Management, now’s the time.
Renewal ACV Remains Flat
Key insights
Renewal ACV has remained relatively flat for the last year. This quarter, it decreased slightly QoQ and YoY, indicating that buyers have an advantage in renewal pricing right now. Our advice? If you're renewing software, don't be shy to negotiate.
Buyers renewed software 23% faster this quarter, compared to the last quarter, when renewal buying cycles spiked to 69 days. The Q2 figure aligns more closely with typical renewal buying cycles, while last quarter’s increase likely reflected more cautious buyers.
Renewal Buying Cycles Increase 10% YoY
This quarter, renewing software took five days longer than purchasing new software. We always recommend starting renewals as early as possible.
Market Shift Empowers Buyers to Negotiate Lower Prices
In recent years, buyers have faced unprecedented price increases, prompting finance teams to scrutinize software and eliminate non-essential products. As a result, sellers are not seeing the guaranteed revenue they once forecasted, and a greater number of accounts are now marked as at-risk. This shift has created a buyer's market, allowing many buyers to negotiate lower-priced contracts.
– Maddie Mantle, Principal SaaS Consultant
Brex Partnership
Control Spend from Intake to Renewal
For most of us, controlling spend is more important than ever.
Brex Spotlight: Day-to-Day Purchasing Trends
Key insights
T&E spending is up 13%, with increases in 100% of its subcategories, meaning employees spent more on groceries, airlines, lodging, restaurants, food delivery, fuel and rideshares than they did last quarter. T&E is typically one of the first areas companies cut back on when reducing expenses. An increase in T&E expenses suggests that companies are loosening their wallets after several years of stringent budget controls.
Shifts in spending may also reflect how companies are investing in remote versus in-office teams. Decreased spending in facilities, shipping, and office supplies likely points to the rise in remote work.
Software spend on Brex was flat this quarter, closely mirroring Vendr’s data, which showed a 3% decrease in renewals and a 4% increase in net new purchases.
T&E surges, accounting for 40% of company expenses
Nearly half of companies’ day-to-day spending was spent on groceries, airlines, lodging, restaurants, food delivery, fuel and rideshares.
Top 10 Vendr Verified Net New Purchases
Key insights
This quarter, 19 new sellers joined the Vendr Verified program. Of those new sellers, Okta, NetSuite and Intercom made this quarter’s Top 10.
Vendr Verified sellers also appeared on our top 10 net new purchase and renewal charts. When you’re buying from Vendr Verified sellers, unlock your Vendr Verified benefits to take advantage of our Great Price Guarantee, now available for 100+ top sellers.
Vendr Verified Purchases Close 35% Faster
In Q2, Vendr Verified purchases closed 35% faster compared to the average buying cycle for a new purchase, which was 48 days.
How to Control Spend
Are you trying to just control spend, or are you trying to empower your teams to spend responsibly? The Rule of X says it’s twice as important to enable growth as it is to control spend alone. The best CFOs will use financial tools and systems like Brex to control spend and keep it within guardrails, while giving CMOs (and other leaders) better visibility into their budgets.
– Ben Gammell, Brex CFO
Proactively tracking agreements and engaging procurement early are two of the best ways to control spend. If you wait until the contract end date is around the corner to start negotiations, the seller knows they have an advantage, because you don’t have time to explore other options. Engaging early allows you to review usage and right-size the agreement, examine your tech stack for consolidation, secure competitive pricing, and ultimately negotiate the best terms.
– Maria Perez, Vendr Sr. Procurement Ops Specialist
Simplify! Before you create another procurement rule to get a handle on spend, walk through the whole process as an employee. How many steps do they have to take to buy something compliantly at this point? How much time could each step take, and how might this slow the business down while teams wait for their needed purchase to be approved?
– Erik Zhou, Brex SVP, Chief Accounting Officer
At Vendr, we treat every renewal like a new purchase. Our intake for every workflow asks a key list of questions including: ‘Why can't this need be solved more cheaply or with something we already have?’ and ‘What priority is this for your function over the next 12 months?’ You would be surprised how many times all parties agree there is no longer a business case.
– Lucas Brown, Vendr SVP, Finance and Operations
Final Thought
Vendr has partnered with thousands of sellers and customers to process 40k+ software transactions. These transactions form the foundation of this report.
And, our dataset is expanding rapidly. Earlier this year, we made Vendr free. Now, you can access our pricing intelligence and procurement platform at no cost, and get expert assistance from our team when buying software through our marketplace. On average, transactions on Vendr’s marketplace save $14,000 or about 15%.
If you're looking to control your spend this summer, Vendr can support you every step of the way. Need help with your next purchase? Sign up here or email me at ryan@vendr.com.