Asana
$7,497–$142,800per year
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Asana
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Median buyer pays
$43,125
Based on data from 361 purchases, with buyers saving 16% on average.per year
Median: $43,125
$7,497$142,800
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About Asana
Asana Overview
Asana is a leader in the adaptive project management and reporting space. They provide task management, team communication, and project visualization tools to help teams organize, track, and manage their work. Most customers purchase an annual agreement of the Business Plan and upgrade to the Enterprise Plan if they have specific security requirements like SSO and SAML 2.0. All pricing plans are based on the number of users with the requirement to buy bundles of additional users when needed. Asana has experienced rapid growth but due to the highly competitive nature of the collaboration space, it is not uncommon for businesses to switch to alternatives or use multiple solutions at once.
Asana's 1 Product
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Compare prices for similar companies
| Supplier | Asana | |
|---|---|---|
| Avg Contract Value | $43,125 | $47,520 |
| Deals handled | 451 | 196 |
| Unique Purchasers | 288 | 121 |
| Avg Savings | 15.61% | 22.62% |
Security and compliance
DPA available
SOC2 attestation
Annual penetration tests
Negotiation insights
Discount levers
Success pontential
RenewalsNew purchases
Low chances of successMedium chances of successHigh chances of successVendr community insights for Asana
Company with 201-1000 employeesThis quarter
"Our price was contingent on keeping auto-renew on the Order Form."Company with 201-1000 employeesThis quarter
"We leveraged a plan upgrade and budget for a 20% discount on Enterprise."Company with 201-1000 employeesThis quarter
"We leveraged a plan upgrade and budget for a 20% discount on Enterprise."Company with 201-1000 employeesThis quarter
"Descoped users & purchased through AWS to secure better pricing on renewal contract."Company with 201-1000 employeesThis quarter
"Always be sure to have cap lock language added to contracts to avoid unknown uplifts on renewal."Company with 201-1000 employeesThis quarter
"Often times when upgrading, Asana will offer Enterprise+ at the same rates as Enterprise to incentivize more utilization. This is usually a net gain, but ensure that any discounts provided are perpetual and add cap lock language to any contract to future proof the discounts gained."Company with 201-1000 employeesThis quarter
"We were able to reduce our spending significantly as there is so much cross-functionality with Jira. We decided to churn but in the meantime Asana agreed to let us downgrade from Enterprise to Advance so we could move from an annual agreement to a month-to-month offering while we fully transitioned. "Company with 201-1000 employeesThis quarter
"We were able to get a 7% discount through a reseller. We also wanted to get pricing direct from Asana, however when requesting this Asana replied that they don't give offers competing with their partner resellers."Company with 201-1000 employeesThis quarter
"We leveraged a plan upgrade, 2 year commitment, and quick signature to secure $29/user/mo on Enterprise."Company with 201-1000 employeesThis quarter
"Leverage growth of 60 users for next term for 12 month renewal. This provided $13,000 plus in savings from original renewal proposal. "Company with 201-1000 employeesThis year
"By leveraging our new custom, we were able to secure $28 per user per month for 350 users on a 12 month term, by starting on Enterprise+"Company with 201-1000 employeesThis year
"After leveraging competition pricing , Asana provided Enterprise tier pricing option of $29 per user to incentivize future growth if users go over 300 mark for a 12 month renewal. "Company with 201-1000 employeesThis year
"When purchasing Asana unlimited check the terms and conditions for fair usage policies to ensure that you will not have to pay a penalty fee for excessive growth across the term (especially for the longer term agreements). This can be negotiated off the agreement"Company with 201-1000 employeesThis year
"Asana was pushing for an 8-10% increase for the renewal, stating that their rates have been reduced for last 3 years. We increased users by 25 seats and moved to a multi-year renewal at our previous rate to lock in reduced rate for next 24 months. "Company with 201-1000 employeesThis year
"With signing a 2 year deal, we were able to remove the auto-renewal clause, obtain Net 60 payment terms, and also include 8% discount on any additional licenses purchased throughout the term."Company with 201-1000 employeesThis year
"Negotiated additional discount for a 2 year agreement. Note: Asana would never provide any further discounting for a 3 year term at the Enterprise level."Company with 201-1000 employeesThis year
"With the legacy Asana business sku going away, many reps are offering Asana Enterprise at $30 per user for an upgrade. The new sku is Asana Advance which is basically the business sku is starting at $24.99 list, push to keep previous business sku discounts in place."Company with 201-1000 employeesThis year
"Team was on the legacy business sku which is going away in Jan 2025, pushed back on original price increase and leveraged previous per user cost of business sku to secure flat renewal rate for 100 users. Saving $1800 off total contract value. "Company with 201-1000 employeesThis year
"We spoke with Asana and based on the competitive increase of the rate there was no room for negotiation. They charged a 2.6% price uplift with no changes to the subscription. "Company with 201-1000 employeesThis year
"Negotiated a reduction in monthly costs per seat for a reduction in scope from $24.99 to $22.50 in the Advanced tier for a 24 month commitment."Company with 201-1000 employeesThis year
"Get ahead of your Asana renewal by at least 60 days. While we were very clear about what we needed for our renewal, it took lots of following up with Asana to correct order form errors, which ultimately impacted our ability to sign by the renewal date, and the team lost access to the system. Despite our requests for Asana to be proactive about protecting our access, the lack of follow-up or maybe the workload the current AM is dealing with was a significant factor. Vendr was able to help us escalate this at Asana internally to resolve the issue. "Company with 201-1000 employeesThis year
"During renewal, despite our reduction in users, we managed to secure a 3% discount and negotiated language that permits us to add users at the discounted rate during the term."Company with 201-1000 employeesThis year
"Asana willing to keep per license costs flat with descope."Company with 201-1000 employeesThis year
"Asana agreed to remove auto-renew."Company with 201-1000 employeesThis year
"We were able to secure 10% in savings on a single year new purchase and Onboarding at no cost (typically reserved for contracts over $50K) by citing review of competition and this being new spend. "Company with 201-1000 employeesThis year
"We received more favorable pricing for a longer term contract "Company with 201-1000 employeesThis year
"We secured a 9% discount through mentioning the proper economies of scale since we were adding licenses at the renewal. "Company with 201-1000 employeesThis year
"Standing firm on budgets for our 12 month renewal, we were able to secure $35 pu/pm with over 500 users. "Company with 201-1000 employeesThis year
"Asana would not agree to extend a one-time discount over a second year "Company with 201-1000 employeesThis year
"Kept per license price the same on a descope from 225 to 200 licenses"Company with 201-1000 employeesThis year
"Despite Asana initially proposing list price when they needed to contract 50% of their users, we were able to secure a slightly improved rate of $23 PUPM by leveraging budget & economy talk tracks. "Company with 201-1000 employeesThis year
"We had originally agreed to a flat renewal on a 2 year agreement. We then decided against the 2 year renewal. As a result, Asana said that the offer for a flat renewal had expired. We were able to negotiate back to a flat 1 year renewal by simply pushing back on what we viewed as a bad faith tactic. "Company with 201-1000 employeesThis year
"Asana advised that they don't discount on their Premium tier. We halved our scope and kept pricing close to flat which we were happy to move forward with."Company with 201-1000 employeesA while ago
"Discounts were able to be achieved on a 1 year renewal for 40 licenses on Asana Business, even when leveraging budget, however the team was able to secure a flat renewal."Company with 201-1000 employeesA while ago
"We were able to recognize savings by agreeing to a 2 year deal with built in growth. There were also additional savings available if the team paid upfront for a 2 year agreement that we did not take advantage of, but worth noting that option does exist"Company with 201-1000 employeesA while ago
"We initially negotiated the / head price down from $24.99 down to $22 / head for 125 users, and then were able to get additional savings totally $6,485 in exchange for an early signature."Company with 201-1000 employeesA while ago
"We were able to get a 30% discount applied here, down from $90k to $63k, along with Net 45 payment terms"Company with 201-1000 employeesA while ago
"Supplier was unwilling to give any additional discounts despite leveraging competition, descope, and executive presence. "Company with 201-1000 employeesA while ago
"Our price per license went up when we descoped by 50%. Asana offered us the same per license cost if we went with a two-year deal. "Company with 201-1000 employeesA while ago
"We were able to keep the rate to remain the same on renewal after a significant descope on Asana Premium after a reduction in force"Company with 201-1000 employeesA while ago
"We were able to remove the auto-renew for the upcoming year "Company with 201-1000 employeesA while ago
"We needed to descope by 100 users for this renewal. Asana raised the user pricing by 33% because of this large descope, and would not budge. "Company with 201-1000 employeesA while ago
"By leveraging competition with Monday.com and Smartsheets, we were able to secure an additional 13% discount even while having an auto-renewal go into effect. "Company with 201-1000 employeesA while ago
"Asana was eager to win our business because they were up against Wrike and monday.com. We were able to negotiate a 30% discount for the new purchase by anchoring on budget restrictions and competition. We also secured NET60 payments. "Company with 201-1000 employeesA while ago
"We were able to secure a 15% discount despite descoping by pushing back on the pricing and mentioning our strict budgets, as well as getting better terms removing the auto-renewal clause that was in place. "Company with 201-1000 employeesA while ago
"We leveraged growth by adding additional seats at renewal to decrease uplift %."Company with more than 1000 employeesA while ago
"Moving to an annual plan and agreeing to a quick close got us rates that were 18% below list price"Company with 1-200 employeesA while ago
"They provided us discounted rates for projected user growth, but we didn't quite meet these so they bumped our rates up almost 30% when the renewal came around. We were able to negotiate down to an 11% increase instead, keeping our user count stable."Company with 1-200 employeesA while ago
"We were able to get their pricing down to $18.50 for 320 Business users on an annual contract, though we decided to stick with a subscription instead of committing."Company with 1-200 employeesA while ago
"We needed to amendment our contract to switch from Premium to Business, and they were willing to meet us in the middle by offering Business seats at ~$18 since we were previously only paying $11 for Premium."Company with more than 1000 employeesA while ago
"Asana held firm on a 6% uplift on 2-year renewal, but did maintain our 48% discount on Enterprise seats."Company with 201-1000 employeesA while ago
"They were very competitive with Monday.com, and willing to undercut their pricing to win the purchase, especially as we had the potential of rolling out the software across the company."Company with more than 1000 employeesA while ago
"Our rep suggested that Asana is more flexible for discounting at the Enterprise level, but unlikely to entertain discounts otherwise."Company with 1-200 employeesA while ago
"They were excited to hear we were considering rolling out Asana across our entire company, but we told them that our finance team saw their proposed rate as prohibitive. In response, they agreed to locking in tiered pricing for future licenses to give us better rates as more employees adopted the tool."Company with 201-1000 employeesA while ago
"We got our contract signed by the end of their fiscal year in January to secure 15% off list prices."About Vendr
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