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BrightEdge

BrightEdge is the leading SEO and content performance marketing platform, helping more than 1,300 customers generate more organic traffic. BrightEdge is based in San Mateo, CA with offices in New York, Seattle, Chicago, Cleveland, Tokyo, Sydney, and Lo...

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How much does BrightEdge cost?

Median contract value
$51,294
per year
Based on data from 21 purchases.
Median: $51,294
$42,984
$84,000
LowHigh
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How does BrightEdge price and package their products?
View pricing on BrightEdge's website
Product: 
Base Platform - Subscription
Variable depending on features and scalePayment TermsAnnual billing available with multiple tiersPopular FeaturesKeywords can be allocated to any supported location and device.Add-OnsAdditional Keywords, Base Platform - Domains, Base Platform - Keywords, Base Platform - Competitors, Client Services, Adobe Analytics Integration, Google Analytics Integration, Instant Pro, Oncrawl SEO Crawler, Site Audit, Content Advisor

Negotiating with BrightEdge

Negotiation Tips

Emphasize that multi-year contracts are rare for your finance team and require significant discounts. This tactic is effective because it creates urgency in the vendor to offer better pricing in exchange for a long-term commitment. Frame it in a way that reflects the rarity and seriousness of such commitments due to past experiences with vendors.
Introduce competition as a lever in negotiation. Inform your vendor that you are considering alternatives and that a specific competitor has offered a better price or terms. This can put pressure on the vendor to match or beat that offer, thus providing a more favorable agreement for you.
Request the removal of any uplift percentage in the renewal contract. This leverages your existing relationship and the historical data of your usage along with any expectation that growth should not be penalized with increased pricing. Make your budgetary constraints clear during this discussion.
Assert that you need to remove auto-renewal clauses based on updated finance requirements. Firms often want flexibility in contract renewals, and by removing this clause, you’re ensuring future negotiations can take place without pressure, thus giving you leverage now.
Offer to participate in marketing initiatives, such as a case study or reference call, in exchange for lowered pricing. This can add significant value to the vendor's marketing efforts while allowing you to negotiate better terms.

Considerations when buying BrightEdge

OwnershipBrightEdge
Fiscal year endDecember 31
Best months to buyJanuary, April, October
Payment TermsAnnual upfront payment, Quarterly payment options available
Upgrades/downgradesYes, BrightEdge offers both upgrades and downgrades for its services, making it easy for users to adjust their resources as their needs change.
Redline thresholdRedline threshold estimate is $100k.

Vendr community insights for BrightEdge

What real buyers recommend in the negotiation process

Company with 201-1000 employeesThis quarter
Supplier offered nearly 40% from list for a another 2-yr renewal commitment
Company with 201-1000 employeesThis quarter
Supplier offered only 1000 keywords despite most comps indicating 5000 is the minimum. May be worth pushing for more after initial offer.
Company with 201-1000 employeesThis year
Original proposal was for a 24 month term but the previous one time discount was not reflected. Leverage previous usage and possible commitment to 36 month term if value could be presented to more forward. Previously the Supplier advised they could not get a 36 month commitment. Also advised that early signature to land deal by months end would be possible. They offered with a flat yearly rate for 36 months to stay within budget but after speaking with the team was advised of possible need for keywords. Advised this was the needed feature to support possible growth but price would need to remain the same to get this within budget. Was able to secure 1,500 keywords for free , a total of $54,000 in savings over 36 months.

Additional Info

What is BrightEdge?

BrightEdge is the leading SEO and content performance marketing platform, helping more than 1,300 customers generate more organic traffic. BrightEdge is based in San Mateo, CA with offices in New York, Seattle, Chicago, Cleveland, Tokyo, Sydney, and Lo...
BrightEdge's 1 Product
BrightEdge
BrightEdge is the leading SEO and content performance marketing platform, helping more than 1,300 customers generate more organic traffic. BrightEdge is based in San Mateo, CA with offices in New York, Seattle, Chicago, Cleveland, Tokyo, Sydney, and Lo...

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