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Crayon
$12,800$40,000per year
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Crayon

Crayon market and competitive intelligence tools provide a 360 degree view of your competitors' activities on a single dashboard with analysis and collaboration. Intel for marketing, sales, product, execs.

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See what others are paying for Crayon

Median buyer pays
$30,000
per year
Based on data from 74 purchases, with buyers saving 20% on average.
Median: $30,000
$12,800
$40,000
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About Crayon

Crayon Overview

Crayon market and competitive intelligence tools provide a 360 degree view of your competitors' activities on a single dashboard with analysis and collaboration. Intel for marketing, sales, product, execs.

Crayon's 8 Products

Analyze  logo
Analyze

Our software monitors your competitors and captures intelligence in real-time.

Compete logo
Compete

Crayon puts real-time competitive intel at their fingertips in Salesforce, Slack, and every other tool they use.

Crayon logo
Crayon

Crayon market and competitive intelligence tools provide a 360 degree view of your competitors' activities on a single dashboard with analysis and collaboration. Intel for marketing, sales, product, execs.

Crayon AI  logo
Crayon AI

Crayon AI curates, filters, and analyzes the most important competitive insights—so you don't have to.

Crayon Intel Pro logo
Crayon Intel Pro

Crayon's suite of competitive intelligence software tools helps you see and seize opportunities so you can create a sustainable business advantage.

Enable logo
Enable

Create battlecards, newsletters, takeaways, and announcements.

Measure logo
Measure

Track battlecard usage, win rates against competitors, and influenced revenue.

Microsoft Entra ID logo
Microsoft Entra ID

Microsoft Entra ID protects access and data on company-owned and personally-owned (BYOD) devices

Compare prices for similar companies

Supplier
Crayon
InsideView
Median Contract Value$30,000$32,101
Avg Savings20.19%-

Security and compliance

DPA available
SOC2 attestation
Annual penetration tests

Negotiation insights

Discount levers
Success pontential
What you can give to move the needle on pricing
RenewalsNew purchases

Multi-Year
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Vendr community insights for Crayon

Company with 201-1000 employeesThis month
"Dorothea Thomas Dorothea.Murphy@crayon.com is a great contact to have at Crayon for account info, pricing, Microsoft info"
Company with 201-1000 employeesThis year
"They removed our 20% discount at renewal, but we were able to negotiate a 10% discount through voicing industry standard price increases and a firm budget. "
Company with 201-1000 employeesThis year
"We descoped at renewal with no increase in price per product. "
Company with 201-1000 employeesA while ago
"We initially planned to renew our competitor tracking subscription at the same level as before. Initially, the Crayon team proposed a 10K uplift, raising our cost from $30K to $40K, and suggested moving us to a larger package that included three additional competitors. While we were open to expanding our usage, the proposed price increase wasn't in line with our expectations. Consequently, we communicated our decision to remain on our current plan. Subsequently, when Crayon proposed a 7% increase on our Annual Recurring Revenue (ARR) to maintain our existing plan at $32K, we saw an opportunity for negotiation. We agreed to this pricing adjustment on the condition that the larger package could be obtained at the same cost, to which they agreed. To facilitate this agreement, we also opted for an early renewal. As a result, we successfully reduced our expenses by $8K compared to the original proposal for the larger package."
Company with 201-1000 employeesA while ago
"We were able to negotiate a 5% price cap instead of the "one-time discount" language proposed. "
Company with 201-1000 employeesA while ago
"We were able to secure a flat discount when scope was remaining unchanged from the previous term by leveraging budget restraints, claiming that there was no communication about an uplift and that the budget had been pre-set/approved for a flat renewal."

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