Before finalizing your commitment with MoEngage, it's prudent to pressure test the quoted offer against market standards. Confirm if the Best and Final price is genuinely competitive compared to similar tools in the market. If it's inflated, leverage that by indicating potential alternatives you're evaluating. This tactic helps ensure you're not overpaying and maximizes your position in negotiations.

Considering the features of MoEngage, point out that you are in discussions with other competitors who have provided comparable functionality at lower pricing. Strive to make the competitor's offer a foundation for negotiating a better deal with MoEngage by presenting their pricing and value add-ons, thus encouraging MoEngage to match or beat that offer.

Review your current usage of MoEngage's features, especially the following: Customer Journey Analytics, Data Warehouse Exports, and Cards. Identify if you are fully utilizing these features. If not, leverage any underutilization findings to articulate a case for price negotiation or an alternative pricing model that aligns more closely with your actual usage.

Emphasize that your team currently studies the effectiveness and ROI for the MoEngage platform, which tempers interest in a long-term commitment. Propose a shorter renewal term or even month-to-month arrangements to evaluate performance over time before making a multi-year decision. This can act as leverage to negotiate terms that are beneficial before locking in long-term.

Document any issues encountered with the MoEngage platform over the past contract term. Present these challenges during negotiations as a reason for requiring a discount. Suppliers often appreciate transparency and responsiveness to product feedback, which can yield further concessions.