To successfully negotiate your contract with Primary Intelligence, emphasize your existing relationship and the value you've gained. Highlight how their services could further enhance your revenue growth strategies. This positions you as a valued customer and creates a reason for them to offer competitive terms to retain your business.

If you plan to expand your usage of their software, leverage this anticipated growth to negotiate for lower unit costs. Communicate that as your usage increases, you expect pricing to reflect this growth trend, thereby allowing you to maximize your investment in their solution.

Examine your current usage against the contracted service levels. If you identify underutilization, use this as leverage in your negotiations to request a pricing adjustment or discounts. Remind Primary Intelligence that your usage habits are not aligning with pricing expectations, indicating a need for reconsideration of costs.

Propose to pay the annual subscription upfront as part of the negotiations. Often, suppliers are willing to provide discounts in exchange for upfront payments as they receive cash flow benefits. This tactic can significantly improve savings.

Offer to act as a case study or reference in exchange for reduced pricing. This tactic can give you leverage during contract negotiations by showcasing your commitment to the partnership, which could potentially grant you a more competitive rate.

Request the removal of auto-renewal clauses. This provides you with greater flexibility in future negotiations and prevents being locked into unfavorable terms without reevaluation. Make clear that this is a new requirement emphasized by your finance team to maintain an agile approach to vendor relationships.