Use your current evaluation of competitors to negotiate with QuestionPro. Clearly communicate to QuestionPro that another vendor is offering a better price and additional value, making it clear to them that unless they match or beat this offer, you will need to consider the competitor for your needs. This can create urgency and leverage in negotiations.

If you are planning to increase your usage of QuestionPro, you can leverage this to negotiate for a lower rate. Inform them that you expect economies of scale due to the anticipated growth, and that the pricing must reflect this growth to proceed further. This tactic relies on the understanding that as you're increasing licenses or functionalities, the overall cost per unit should decrease.

Ensure that before finalizing any negotiations with QuestionPro, internal stakeholder approvals from finance and legal have been secured. This adds credibility to your negotiating position and reduces the chances of any breakdown later in the process, facilitating smoother discussions about pricing and terms.

Address potential overage fees in your negotiation with QuestionPro. Since the service involves surveys, and overages can be common, you should request clarity on how these fees are calculated, and aim to negotiate an agreement where overages are waived, especially if these fees were unanticipated in your budget. Reference any product issues or lack of communication that may have resulted in increased usage.

Before finalizing your contract with QuestionPro, ensure that the usage matches what is contracted. Hold QuestionPro accountable for reporting usage data accurately and compare this to your internal analytics. This exercise can unveil potential underutilization, leading to leveraged discussions for better pricing based on the actual usage.

Pushing for the removal of auto-renewal clauses in the contract is crucial for maintaining negotiation leverage in future discussions. Convey to QuestionPro that without an explicit manual renewal requirement, their proposed terms are less likely to be agreed upon as the finance/legal teams require this condition to avoid future contract complications.