Sprout Social

While Professional appears cheaper at $249/user/month versus Advanced at $399/user/month, Vendr's pricing analysis reveals the gap narrows significantly when you add essential features. A Professional plan with 10 users plus Premium Analytics costs approximately $53,658 annually at list price, but negotiated deals typically land between $34,824-$40,995 (35-50% discount range). The critical insight from our data: Professional users almost always need Premium Analytics ($2,400-$4,800 annually) and additional profiles ($50-$150 per profile monthly), which aren't included in the base plan.

Vendr's data reveals significant savings opportunities when bundling Sprout Social Advanced with key add-ons. For example, a typical Advanced setup with 5 additional users and 10 extra profiles costs around $34,017 at list price, but our benchmarking shows companies achieve 33-50% discounts at the median range, bringing costs down to $22,689-$27,383 annually. The key negotiation strategy is to bundle Premium Analytics ($1,200-$2,400 annually) and Listening (5 topics at $3,000-$6,000) together with your base subscription. Companies that negotiate these as a package typically save 15-25% more than those purchasing add-ons piecemeal.

Employee Advocacy pricing varies dramatically based on team size, with Vendr's data showing per-employee costs ranging from $150-$400 annually. For a 50-employee deployment on Advanced, list pricing reaches $18,885 annually, but our benchmarking reveals negotiated prices typically fall between $13,030-$16,146 (31-47% discounts). The key leverage point: Sprout Social prices Employee Advocacy as a premium add-on, but it's often essential for enterprise social media strategies.

Vendr's renewal data for Sprout Social shows significant discount opportunities, with established customers achieving 35-67% off list pricing depending on contract size and negotiation approach. For Advanced plans, renewal discounts typically range from 33-52%, while Professional renewals see 29-48% reductions from list price.

Listening pricing is one of Sprout Social's most variable add-ons, with costs ranging from $2,000-$8,000 annually depending on topic volume and negotiation success. Our data shows that 5-topic Listening packages typically cost $79,587 at list price when bundled with Advanced, but negotiated deals range from $50,458-$58,178 (37-51% discounts).

Scaling Sprout Social efficiently requires understanding their user-based pricing model and volume discount thresholds. Vendr's data shows that organizations with 15+ users achieve significantly better per-seat pricing, with Enterprise custom pricing kicking in around 25-50 users depending on add-on requirements.