The 2025 SaaS Trends Report:Uncover the top purchases, pricing trends, and AI's impact  
The 2025 SaaS Trends Report: Uncover the top SaaS purchases, pricing trends, and AI's impact on software buying
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About

Tealium

Tealium is a US American company founded in 2008 in San Diego, California that sells enterprise tag management system and marketing software.

|Visit tealium.com

How much does Tealium cost?

Median contract value
$146,141
per year
Based on data from 25 purchases.
Median: $146,141
$20,560
$460,332
LowHigh
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How does Tealium price and package their products?
View pricing on Tealium's website
Product: 
N/A
N/APayment TermsN/APopular FeaturesN/A

Compare prices for similar companies

Supplier
Tealium
RudderStack
Median Contract Value$146,141$67,200

Negotiating with Tealium

Negotiation Tips

Presenting competition as a viable alternative can significantly enhance your negotiation power. Make sure to mention any competing offers that are lower in cost or better value. Highlight how you are comparing prices and features with other suppliers, aligning your request for a better rate or additional benefits directly against those competitor offers.
Requesting the removal of any auto-renewal clauses in the contract may provide you with more flexibility in future negotiations, as it prevents being locked into a contract without further consideration. This tactic can also help in securing better pricing terms now since the supplier knows you are weighing your options for future renewals.
If possible, propose a month-to-month or short-term agreement instead of a long-term commitment. This tactic can be useful if you have concerns about the product's ROI or are unsure about making a larger financial commitment without first assessing its value over time.
Offering to serve as a reference or participate in a case study can serve as a valuable lever in your negotiations. Express how this mutually beneficial relationship can provide marketing value to the supplier, and in return, seek a more favorable pricing structure.
If there are new features that are essential from a security perspective, you should challenge the supplier to include these at no additional cost, especially if competitors provide them for free. Emphasizing this could lead to a better deal.

Considerations when buying Tealium

OwnershipTealium is an independent company.
Fiscal year endDecember 31
Best months to buyJanuary, June, December
Payment TermsNet 30, Net 60, Annual upfront
Upgrades/downgradesYes, Tealium offers both upgrades and downgrades for its services, making it easy for users to adjust their resources as their needs change.
Redline thresholdRedline threshold estimate is $100k.

Vendr community insights for Tealium

What real buyers recommend in the negotiation process

Company with 201-1000 employeesA while ago
Tealium lowered the pricing increase for economies of scale. They did not pushback, just immediately kept pricing flat for line items that had stable usage too.

Additional Info

What is Tealium?

Tealium is a US American company founded in 2008 in San Diego, California that sells enterprise tag management system and marketing software.
Tealium's 6 Product
Tealium Audience Stream
Unify your customer data and power real-time audience engagement with a data-first Customer Data Platform.
Tealium Customer Data Hub
The Tealium Customer Data Hub powers capabilities across the data supply chain
Tealium DataAccess
Tealium is a customer data platform (CDP) that connects your data so you can connect with your customers!

Security and compliance

DPA available
SOC2 attestation
Annual penetration tests

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