The 2025 SaaS Trends Report:Uncover the top purchases, pricing trends, and AI's impact  
The 2025 SaaS Trends Report: Uncover the top SaaS purchases, pricing trends, and AI's impact on software buying
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About

Tealium

Tealium is a US American company founded in 2008 in San Diego, California that sells enterprise tag management system and marketing software.

|Visit tealium.com

How much does Tealium cost?

Median contract value
$74,582
per year
Based on data from 21 purchases.
Median: $74,582
$20,000
$462,634
LowHigh
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How does Tealium price and package their products?
View pricing on Tealium's website
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Compare prices for similar companies

Supplier
Tealium
RudderStack
Median Contract Value$74,582$50,958

Negotiating with Tealium

Negotiation Tips

Leverage competing offers by presenting quotes from other providers to negotiate a better price or terms. Communicate to Tealium that your finance team is considering alternatives which may offer similar functionalities at lower costs, emphasizing your preference for their services while highlighting cost constraints.
If you are open to a longer contract, emphasize the rarity of multi-year agreements in your organization, which could help secure significant discounts. Frame it as a request for stability that also provides Tealium the assurance of commitment from your side.
If your usage diminishes or is expected to, emphasize your budget constraints and communicate that a significant price increase is unacceptable. Let Tealium know that you are considering a reduction in services or users, which necessitates a reevaluation of the pricing presented.
Offer to act as a reference or participate in a case study if they meet your desired pricing and terms. This can be presented as a valuable marketing opportunity for Tealium that could potentially warrant a discount.
During discussions, address the possibility of waiving overage fees or negotiating terms that make these renegotiable if they arise. Reference your original contract to leverage against unexpected fees and excessive costs.

Considerations when buying Tealium

OwnershipPrivate
Fiscal year endDecember
Best months to buyJanuary, July, August
Payment TermsNet 30, Net 60, Annual prepayment discounts
Upgrades/downgradesYes, Tealium offers both upgrades and downgrades for its services, making it easy for users to adjust their resources as their needs change.
Redline thresholdRedline threshold estimate is $50k.

Vendr community insights for Tealium

What real buyers recommend in the negotiation process

Company with 201-1000 employeesA while ago
Tealium lowered the pricing increase for economies of scale. They did not pushback, just immediately kept pricing flat for line items that had stable usage too.

Additional Info

What is Tealium?

Tealium is a US American company founded in 2008 in San Diego, California that sells enterprise tag management system and marketing software.
Tealium's 6 Product
Tealium Audience Stream
Unify your customer data and power real-time audience engagement with a data-first Customer Data Platform.
Tealium Customer Data Hub
The Tealium Customer Data Hub powers capabilities across the data supply chain
Tealium DataAccess
Tealium is a customer data platform (CDP) that connects your data so you can connect with your customers!

Security and compliance

DPA available
SOC2 attestation
Annual penetration tests

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