Twilio Segment
$15,000–$166,040per year
Fast, fair, easy pricing. No sales call required.
Twilio Segment
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See what others are paying for Twilio Segment
Median buyer pays
$49,662
Based on data from 307 purchases, with buyers saving 17% on average.per year
Median: $49,662
$15,000$166,040
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About Twilio Segment
Twilio Segment Overview
Segment provides a Customer Data Platform (CDP) that allows businesses to collect, organize, analyze, and route their customer data into any system where it’s needed to better understand their customers. They are an industry leader in CDP with over 25,000 customers and were acquired by Twilio in 2020 for $3.2B. Most customers commit to an annual agreement with pricing based on the solution selected and permitted usage. Overages incurred each month are billed at on-demand pricing, which is list price + premium. As the market leader with sticky products considered to be critical infrastructure, Segment has a high retention rate and premium pricing.
Twilio Segment's 3 Products
Collect real-time event data from 450+ pre-built sources, including the warehouse, and send unified customer data to your favorite marketing and analytics tools.
Collect real-time event data from 450+ pre-built sources, including the warehouse, and send unified customer data to your favorite marketing and analytics tools.
Extensible, and scalable CDP that enables technical and business users to create unified profiles, build audiences, orchestrate personalized journeys in real-time, and enhance every experience with data from your warehouse.
Compare prices for similar companies
| Supplier | Twilio Segment | |
|---|---|---|
| Avg Contract Value | $49,662 | $158,688 |
| Deals handled | 359 | 221 |
| Unique Purchasers | 198 | 123 |
| Avg Savings | 17.3% | 15.68% |
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Discount levers
Success pontential
RenewalsNew purchases
Low chances of successMedium chances of successHigh chances of successVendr community insights for Twilio Segment
Company with 201-1000 employeesThis month
"After having an oversized scope last year, the team was able to bring this to light and secure Net 60 payment terms and a right sized scope. We were then able to negotiate stronger commercials in exchange for the Net 60 payment terms, agreeing to Net 30 terms. Original offer of $30,000 for the overly large scope, reduced to half the API calls of 75M at $22,850, negotiated to final price of $20,400."Company with 201-1000 employeesThis month
"We were increasing our MTUs significantly upon renewal. Because of this, we used economies of scale in order to push for a further decreased price. Segment was able to decrease the number of throughputs to help decrease the overall cost, as well as provide a further discounted per MTU rate."Company with 201-1000 employeesThis month
"We were decreasing our licenses upon renewal. Tableau has implemented a standard 9% price increase across the board on all renewals. They offered a Multi-Year Agreement to lock in current pricing with a 6% increase for 2 years and 4% for 3 years, billed on an annual basis. "Company with 201-1000 employeesThis month
"Segment's standard uplift is 8%, however, they were willing to waive this for us as we were significantly underutilizing our MTUs, but were unable to decrease MTUs as we were already at their minimum amount. "Company with 201-1000 employeesThis month
"Segment's minimum number of MTUs they can contract for is 50,000/year."Company with 201-1000 employeesThis quarter
"Segment will present amendments if usage is over the proposal offering. Be prepared to review usage and secure best pricing based on growth for the year ahead. Difficult to get overages waived. "Company with 201-1000 employeesThis quarter
"We were able to utilize speedy movement, impressive growth of contract, and multi year terms to secure great pricing and discounts equalling 10% on this amendment to the current multi year agreement."Company with 201-1000 employeesThis quarter
"We were able to secure 10% discounts in a 24 hour period due to strong communication, firm goals from the start of the conversation, and end of quarter timing. Utilize timing to advantage with Segment. "Company with 201-1000 employeesThis quarter
"We were able to consolidate one of our subsidiaries into the Segment contract and increase the overall volume on the contract. Pricing was able to come down per unit with this large increase, starting point of 4M MTUs and ending point of 6.5M MTUs."Company with 201-1000 employeesThis quarter
"We were able to secure a 52% discount in exchange for a multi year agreement and as part of a two year contract, we were able to reduce our annual price increase down from 8% to 3% this year and lock into the same rate for 2025. We were also able to secure the waiving of overages, equalling $2,200. "Company with 201-1000 employeesThis quarter
"Segment is raising renewals for one year contracts by 8% and typically will reduce this increase down to a 3% lift in exchange for multi year agreements. Incredibly challenging to bring this down to flat, even with multi year terms. "Company with 201-1000 employeesThis quarter
"Upon renewal, we were looking to grow our MTUs to 3 million. Because of this, we were able to leverage the growth to push for a further discount on the pricing. This pricing offer was contingent upon an early signature in exchange."Company with 201-1000 employeesThis quarter
"2 year contracts and early signature help to waive the 8% uplift upon renewal."Company with 201-1000 employeesThis quarter
"As we were adding MTUs upon renewal, Segment was willing to waive the 8% renewal uplift."Company with 201-1000 employeesThis quarter
"Segment implements an 8% uplift upon renewal. If you have used less than your contracted amount of MTUs, you can push to have this waived given the underutilized scope."Company with 201-1000 employeesThis year
"Segment would not remove auto-renew stating a $50k minimum."Company with 201-1000 employeesThis year
"After multiple rounds of negotiations, we were able to reduce the renewal uplift first down to 4% from 8% and then even better, we secured a flat renewal in exchange for having this auto renewed. Incredible job by both teams in remaining firm with goals on budget and quick action!"Company with 201-1000 employeesThis year
"After multiple rounds of negotiations, we were able to get the 10% renewal uplift fully removed, securing a flat renewal which was a great win. The scope remained unchanged from last year's agreement. One of the elements that came into the conversation was around privacy concerns and this negatively impacting the partnership. This along with budget constraints were the main levers utilized. We are pleased with this final outcome and the removal of the uplift.
"Company with 201-1000 employeesThis year
"We were able to secure an incredible breakdown that supports needs with the scope and usage, cutting the usage by a great deal after the first quarter as well as the pricing, discounts of 25%. Fantastic impact by the team getting involved to review reasoning and stay firm with pushing for this lowering of scope and pricing. "Company with 201-1000 employeesThis year
"We were able to secure 22% in savings on a single year renewal given the large size of scope and usage and the lever of competition. Remain firm when the unit pricing is not properly matching the scope utilized. "Company with 201-1000 employeesThis year
"After multiple rounds of negotiations, we were able to secure a flat renewal, remove the 8% lift, and secure quarterly billing terms. "Company with 201-1000 employeesThis year
"We were able to secure a 20% discount on a one year renewal due to growth of contract and the high level of APIs (billions) on the scope."Company with 201-1000 employeesThis year
"Segment offered multiple options for the renewal, including single year ramp and multi year ramp to showcase the best savings. Have the team understand usage and growth and allow for these creative approaches to best support the spend. "Company with 201-1000 employeesThis year
"Was able to get the uplift lowered at renewal from 8% to 3% and secure a 3% max on future renewals as well. Levered budget constraints and competition. "Company with 201-1000 employeesThis year
"Was able to negotiate a annual use period with semi-annual payments "Company with 201-1000 employeesThis year
"Was able to secure a 20% discount at new purchase by leveraging signature date and budget constraints "Company with 201-1000 employeesThis year
"After some additional pushback was able to remove the auto renewal even though under their "commercial threshold" "Company with 201-1000 employeesThis year
"Contracts purchased through AWS will not automatically renew "Company with 201-1000 employeesThis year
"After some additional pushback was able to remove the auto renewal even though under their "commercial threshold" "Company with 201-1000 employeesThis year
"Segment had originally told us that if we couldn't meet a Dec 1 signing date, they wouldn't be able to allocate the resources to complete implementation by our desired start date of 1/1. We ended up signing at the end of December, and still were able to get the implementation date we wanted."Company with 201-1000 employeesThis year
"For a new purchase, we were able to obtain 600,000 MTUs for $80,000 and free onboarding based on being able to sign by the end of the year, as well as referencing the potential to put this purchase off if the ask couldn't be met."Company with 201-1000 employeesThis year
"We were able to negotiate a 12% decrease in unit rate on a single year renewal by citing growth of contract via internal growth and combining of two contracts into one. "Company with 201-1000 employeesThis year
"Segment changed their model this year which resulted in a 20% increase in pricing on the Business monthly MTU plan. They proactively offered a 10% discount. We leveraged strict budget, churn, and a 24 month agreement to secure a flat renewal which equated to ~$24,000 in savings."Company with 201-1000 employeesA while ago
"We were able to maintain legacy pricing on the same scope with no uplifts for a 1-year term. "Company with 201-1000 employeesA while ago
"We were able to bring the initial quote down by 15% by citing budget restraints"Company with 201-1000 employeesA while ago
"Segment agreed to waive a 10% uplift down to a 3% uplift. "Company with 201-1000 employeesA while ago
"We were able to get a total of ~$376,000 savings on our renewal. This included a significant discount on the MTU's where we leveraged economies of scale + $39k Pro Serv costs waived + $20k overages waived. We also had semi-annual billing approved."Company with 201-1000 employeesA while ago
"We were offered a flat renewal for a 1 year term and a 9% discount on the second year of a 2 year term. "Company with 201-1000 employeesA while ago
"We recommended placing a budget anchor of $150K annually, focusing on future proofing the contract, and gave alternative options to move forward with a 24 month contract vs. a 12 month contract which ultimately lead to $15.4K savings on a single year term. "Company with 201-1000 employeesA while ago
"We were able to reduce the cost per API by committing to more growth upfront at renewal. We were also able to get an overage incurred waived with a new early 12 month term "Company with 201-1000 employeesA while ago
"We were able to able to remove the proposed uplift with a simple request."Company with 201-1000 employeesA while ago
"we were able to waive our overage fees with a new annual agreement "Company with 201-1000 employeesA while ago
"7.5% uplift applied at time of renewal. Leveraged strict budget to get uplift completely waived for a flat renewal. "Company with 201-1000 employeesA while ago
"By introducing a competitor and taking a firm stance on budget, we were able to waive the 8% uplift fee and increase API calls by 50% for the same total cost as the previous year, resulting in an overall 22% discount on our 12 month renewal."Company with 201-1000 employeesA while ago
"We were able to waive an 8% proposed uplift at renewal by citing budget constraints. Very little push back was received."Company with 201-1000 employeesA while ago
"MTU usage doubled and we were able to secure an additional 15% discount off a 12-month renewal "Company with 201-1000 employeesA while ago
"Pricing is very ambiguous since being acquired by Twilio. We were forced to clean up our contract and move to a more unified API call schedule so we used this as an opportunity to add more API calls per month and drive down our price by almost 20% in hopes to avoid overages. "Company with 201-1000 employeesA while ago
"Our usage growth was a big motivator for them to meet us at our budget; we anchored at a specific rate and they were willing to meet us there. "Company with 1-200 employeesA while ago
"We got an additional ~10% reduction after what they told us was a final offer."Company with 201-1000 employeesA while ago
"We were able to get their 2-year pricing for a 1 year contract."Company with 1-200 employeesA while ago
"Segment turned off service when renewal was not signed on time."Company with 1-200 employeesA while ago
"They only provided us two tier options for our renewal (8M API calls or 10M) and said they couldn't accommodate anything in between, which was frustrating given that we needed just above the 8M mark."Company with 201-1000 employeesA while ago
"We argued for lowering our cost per MTU to $.0057 due to our growth in usage and willingness to sign before the end of the month."Company with 201-1000 employeesA while ago
"We were able to get our overage fees waived, got our overage rates lowered from 25% to 5%, and reduce our monthly tracked users (MTU) pricing by 14%."Company with more than 1000 employeesA while ago
"The Segment team was willing to work with us to waive some outstanding invoices for overages."Company with 1-200 employeesA while ago
"We leveraged mentioning Bloomreach as potential competition to get a $10K price reduction."Company with 1-200 employeesA while ago
"We highlighted our budget limits and account growth to get a 29% discount. We also were able to get a price lock instituted into the contract."Company with 1-200 employeesA while ago
"They're not willing to redline any legal terms for contracts under $50k."Company with 1-200 employeesA while ago
"It's worth pushing for a large discount when you first purchase Segment; we got an overall discount of 56% by closing before the end of the month."Company with 1-200 employeesA while ago
"Uplift is relatively easy to remove during renewal discussions if you agree to an early signature like we did. This saved us 8%."Company with 1-200 employeesA while ago
"Our usage hasn't really shifted over time, so Segment has continued to provide us the same pricing at renewal year after year."Company with 1-200 employeesA while ago
"They were willing to negotiate on pricing with us, since we had pre-existing discounts in place."Company with 201-1000 employeesA while ago
"We were able to consolidate contracts with one of our acquisitions, and they were willing to match the pricing and terms that we'd previously negotiated."Company with 201-1000 employeesA while ago
"Because our usage wasn't increasing, they didn't really offer any significant savings. We could have gotten more with a multi-year agreement, but they needed projections for the next 24 months, which we weren't ready to provide."Company with 201-1000 employeesA while ago
"We needed to add an additional product to our existing contract, and they were willing to tear up the original contract and provide slightly lower pricing on the additional product to sign a contract from scratch."About Vendr
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