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Validity
$6,800$57,378per year
Fast, fair, easy pricing. No sales call required.

Validity

Join the thousands of leading companies across the world that have relied on Validity data integrity solutions for over a decade to help manage the complexities of CRM data administration.

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How much does Validity cost?

Median buyer pays
$19,000
per year
Based on data from 147 purchases, with buyers saving 21% on average.
Median: $19,000
$6,800
$57,378
LowHigh
See detailed pricing for your specific purchase

About Validity

Validity Overview

Join the thousands of leading companies across the world that have relied on Validity data integrity solutions for over a decade to help manage the complexities of CRM data administration.

Validity's 12 Products

DemandTools logo
DemandTools

DemandTools by Validity is a versatile data management platform for Salesforce. It offers tools for deduplication, importing, exporting, and data cleansing, ensuring accurate and efficient CRM data handling.

DemandTools Elements logo
DemandTools Elements

DemandTools Elements by Validity simplifies Salesforce data management with tools for deduplication, importing, exporting, and verification. It ensures accurate, report-ready data for efficient workflows.

DemandTools File logo
DemandTools File

DemandTools File Edition by Validity simplifies deduplication for Excel and CSV files. It identifies, merges, and cleans duplicate rows efficiently, ensuring accurate and report-ready data.

DemandTools Free logo
DemandTools Free

Validity's DemandTools Free offers essential tools for Salesforce data management. It includes features like importing, exporting, and deleting records, ensuring efficient and accurate data handling.

Validity Everest: Elements logo
Validity Everest: Elements

Deliverability essentials for small senders.

Validity Everest: Elements Plus logo
Validity Everest: Elements Plus

Deliverability and testing essentials for small senders.

Validity Everest: Enterprise logo
Validity Everest: Enterprise

Comprehensive email success suite for enterprise teams.

Validity Everest: Professional logo
Validity Everest: Professional

Fully integrated email success platform for growing teams.

Validity GridBuddy Connect: GridBuddyConnect logo
Validity GridBuddy Connect: GridBuddyConnect

GridBuddy Connect by Validity simplifies CRM data management with spreadsheet-style grids. It centralizes data, enables quick edits, and boosts productivity for sales and customer success teams.

Validity MailCharts: Enterprise logo
Validity MailCharts: Enterprise

MailCharts empowers marketers with competitive intelligence and inspiration for email and SMS campaigns. It offers lifecycle views, industry insights, and curated examples to optimize strategies.

Validity MailCharts: Free logo
Validity MailCharts: Free

MailCharts empowers marketers with competitive intelligence and inspiration for email and SMS campaigns. It offers lifecycle views, industry insights, and curated examples to optimize strategies.

Validity MailCharts: Pro logo
Validity MailCharts: Pro

MailCharts empowers marketers with competitive intelligence and inspiration for email and SMS campaigns. It offers lifecycle views, industry insights, and curated examples to optimize strategies.

Compare prices for similar companies

Supplier
Validity
Talend
Median Contract Value$19,000$27,500
Avg Savings20.81%17.94%

Negotiation insights

Discount levers
Success potential
What you can give to move the needle on pricing
RenewalsNew purchases

Multi-Year
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Case Study / Reference
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Expected Growth / Economies of Scale
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End of Quarter Signature
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Quick Sales Process / Signature
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red circle with arrow pointing downLow chances of success
yellow circle with white dashMedium chances of success
green circle with white arrow pointing upHigh chances of success

Vendr community insights for Validity

Company with 201-1000 employeesThis month
"The supplier agreed to Net 60 payment terms, providing us with further payment flexibility. "
Company with 201-1000 employeesThis month
"The supplier was only able to offer discounts on a 2 year term which we were happy to commit to as there was no movement on the 1 year pricing. "
Company with 201-1000 employeesThis year
"We successfully waived the automatic renewal on the contract. However, please note that Validity enforces a 60-day opt-out window if the renewal remains in place.”"
Company with 201-1000 employeesThis year
"For a new purchase, we leveraged a firm budget set by Finance, along with limited buy-in from leadership on adding new products to our tech stack, to negotiate and secure a 43% discount."
Company with 201-1000 employeesThis year
"The Validity product was running considerably slower on our MacOS devices, which specifically affected our CTO's experience. Validity noted the error and promised to fix it. They took accountability for their role in the issue and offered a flat renewal, even though our one-time discount was set to expire at renewal."
Company with 201-1000 employeesA while ago
"At renewal, we removed auto renew and added a 3% uplift cap. We also brought our BriteVerify verification rate down an extra 10% by agreeing to a 24 month renewal. Our rep told us that when no additions are made at renewal, they typically impose a 10% increase to the platform fee. "
Company with 201-1000 employeesA while ago
"We were able to maintain our same discounted price even with a significant descope of licenses"
Company with 201-1000 employeesA while ago
"We were able to push back on the annual increase on our renewal due to tight budget restraints. Thus removing a 3% increase."
Company with 201-1000 employeesA while ago
"We were able to remove a 7% proposed uplift for a 12-month term and a 5% reduction in rate for 24-month term."
Company with 201-1000 employeesA while ago
"We had a hard time deploying Validity so usage was low and we hadn't seen any ROI, so we leveraged this context as a reason for them to provide us more generous discounts during renewal conversations"
Company with 1-200 employeesA while ago
"Keep track of pricing with this vendor, especially as you grow -- we actually saw per-user pricing increase with user growth instead of decrease. After highlighting this to Validity, they came back and dropped our pricing by ~27% for our most recent renewal."
Company with 1-200 employeesA while ago
"Removing auto renewal clause may have the unintended consequence of incur pricing increases - we saw prices go up 21% in 2023. Our rep suggested we could either maintain the auto renewal clause, or remove it and all legacy discounts, which would mean a 2.5x size contract."
Company with more than 1000 employeesA while ago
"We were able to achieve a ~40% discount on a two year term with them."
Company with 201-1000 employeesA while ago
"We had service issues that led us to not have access for 6 months, so Validity was willing to give 6 months free and waive the 8% uplift."
Company with 1-200 employeesA while ago
"We landed on a 37% discount from their offer through negotiation and agreeing to do a case study for them. Additionally, they were willing to waive a 3% uplift."
Company with 201-1000 employeesA while ago
"They tried to move us back list price because we received a huge discount last year, but with some pushback they were able to honor those prices for us."
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