Validity
$7,000$82,755per year
Fast, fair, easy pricing. No sales call required.

Validity

Join the thousands of leading companies across the world that have relied on Validity data integrity solutions for over a decade to help manage the complexities of CRM data administration.

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See what others are paying for Validity

Median buyer pays
$20,600
per year
Based on data from 159 purchases, with buyers saving 21% on average.
Median: $20,600
$7,000
$82,755
LowHigh
See detailed pricing for your specific purchase

About Validity

Validity Overview

Validity is focused on customer data quality and protection. Validity provides services and software solutions for CRM data management, email address verification, inbox deliverability, avoiding spam folders, grid, and CRM applications. The most popular Validity product is DemandTools which is designed to clean up Salesforce data. Validity offers a free trial and most customers will commit to an annual agreement with pricing based on the product and number of users per month.

Validity's 8 Products

BriteVerify logo
BriteVerify

BriteVerify is a powerful tool that helps companies ensure their email lists are accurate and up-to-date. It uses sophisticated technology to quickly identify and remove any invalid or forbidden email addresses.

CRMFusion logo
CRMFusion

CRMFusion is a powerful customer relationship management (CRM) tool that provides secure and reliable web services with the use of the nginx web server.

DemandTools logo
DemandTools

DemandTools is a powerful data management tool that helps users to easily automate and manage their Salesforce data. It is a secure platform with advanced security protocols to protect user data.

Return Path logo
Return Path

Return Path is an email intelligence platform that helps businesses to protect their email programs from malicious threats. It offers advanced security solutions to ensure that emails are safe from spam and other threats.

Validity logo
Validity

Join the thousands of leading companies across the world that have relied on Validity data integrity solutions for over a decade to help manage the complexities of CRM data administration.

Validity Everest logo
Validity Everest

Validity Everest is a powerful web security solution that provides comprehensive protection against malicious threats. It helps to prevent unauthorized access to websites with its advanced Forbidden Forbiddennginx technology.

Validity GridBuddy Connect logo
Validity GridBuddy Connect

Validity GridBuddy Connect is an enterprise-level platform that provides secure access to applications and data. It enables organizations to protect their sensitive information and resources while providing users with the access they need.

Validity MailCharts logo
Validity MailCharts

Validity MailCharts is a powerful analytics platform that helps marketers analyze email performance and optimize campaigns for maximum impact. It provides detailed insights into email deliverability, engagement, and effectiveness.

Compare prices for similar companies

Supplier
Validity
Avg Contract Value$20,600$54,765
Deals handled15316
Unique Purchasers847
Avg Savings20.83%-

Security and compliance

DPA available
SOC2 attestation
Annual penetration tests

Negotiation insights

Discount levers
Success pontential
What you can give to move the needle on pricing
RenewalsNew purchases

Multi-Year
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Case Study / Reference
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Expected Growth / Economies of Scale
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End of Quarter Signature
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Quick Sales Process / Signature
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red circle with arrow pointing downLow chances of success
yellow circle with white dashMedium chances of success
green circle with white arrow pointing upHigh chances of success

Vendr community insights for Validity

Company with 201-1000 employeesA while ago
"We had a hard time deploying Validity so usage was low and we hadn't seen any ROI, so we leveraged this context as a reason for them to provide us more generous discounts during renewal conversations"
Company with 1-200 employeesA while ago
"Keep track of pricing with this vendor, especially as you grow -- we actually saw per-user pricing increase with user growth instead of decrease. After highlighting this to Validity, they came back and dropped our pricing by ~27% for our most recent renewal."
Company with 1-200 employeesA while ago
"Removing auto renewal clause may have the unintended consequence of incur pricing increases - we saw prices go up 21% in 2023. Our rep suggested we could either maintain the auto renewal clause, or remove it and all legacy discounts, which would mean a 2.5x size contract."
Company with more than 1000 employeesA while ago
"We were able to achieve a ~40% discount on a two year term with them."
Company with 201-1000 employeesA while ago
"We had service issues that led us to not have access for 6 months, so Validity was willing to give 6 months free and waive the 8% uplift."
Company with 1-200 employeesA while ago
"We landed on a 37% discount from their offer through negotiation and agreeing to do a case study for them. Additionally, they were willing to waive a 3% uplift."
Company with 201-1000 employeesA while ago
"They tried to move us back list price because we received a huge discount last year, but with some pushback they were able to honor those prices for us."
Company with 201-1000 employeesA while ago
"We were able to remove a 7% proposed uplift for a 12-month term and a 5% reduction in rate for 24-month term."
Company with 201-1000 employeesA while ago
"We were able to push back on the annual increase on our renewal due to tight budget restraints. Thus removing a 3% increase."
Company with 201-1000 employeesA while ago
"We were able to maintain our same discounted price even with a significant descope of licenses"
Company with 201-1000 employeesThis year
"At renewal, we removed auto renew and added a 3% uplift cap. We also brought our BriteVerify verification rate down an extra 10% by agreeing to a 24 month renewal. Our rep told us that when no additions are made at renewal, they typically impose a 10% increase to the platform fee. "
Company with 201-1000 employeesThis year
"The Validity product was running considerably slower on our MacOS devices, which specifically affected our CTO's experience. Validity noted the error and promised to fix it. They took accountability for their role in the issue and offered a flat renewal, even though our one-time discount was set to expire at renewal."

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