Validity
$6,500–$57,297per year
Fast, fair, easy pricing. No sales call required.
Validity
|Visit validity.com
How much does Validity cost?
Median buyer pays
$19,000
Based on data from 151 purchases, with buyers saving 21% on average.per year
Median: $19,000
$6,500$57,297
LowHigh
See detailed pricing for your specific purchase
About Validity
Validity Overview
Join the thousands of leading companies across the world that have relied on Validity data integrity solutions for over a decade to help manage the complexities of CRM data administration.
Validity's 15 Products
BriteVerify by Validity helps marketers ensure email deliverability by verifying email addresses in real-time, reducing bounces, and maintaining healthy, responsive contact lists.
DemandTools by Validity is a versatile data management platform for Salesforce. It offers tools for deduplication, importing, exporting, and data cleansing, ensuring accurate and efficient CRM data handling.
DemandTools Elements by Validity simplifies Salesforce data management with tools for deduplication, importing, exporting, and verification. It ensures accurate, report-ready data for efficient workflows.
DemandTools File Edition by Validity simplifies deduplication for Excel and CSV files. It identifies, merges, and cleans duplicate rows efficiently, ensuring accurate and report-ready data.
Validity's DemandTools Free offers essential tools for Salesforce data management. It includes features like importing, exporting, and deleting records, ensuring efficient and accurate data handling.
Deliverability essentials for small senders.
Deliverability and testing essentials for small senders.
Comprehensive email success suite for enterprise teams.
Fully integrated email success platform for growing teams.
GridBuddy Connect by Validity simplifies CRM data management with spreadsheet-style grids. It centralizes data, enables quick edits, and boosts productivity for sales and customer success teams.
MailCharts empowers marketers with competitive intelligence and inspiration for email and SMS campaigns. It offers lifecycle views, industry insights, and curated examples to optimize strategies.
MailCharts empowers marketers with competitive intelligence and inspiration for email and SMS campaigns. It offers lifecycle views, industry insights, and curated examples to optimize strategies.
MailCharts empowers marketers with competitive intelligence and inspiration for email and SMS campaigns. It offers lifecycle views, industry insights, and curated examples to optimize strategies.
Sender Certification by Validity safeguards email reputation with 24/7 monitoring, exclusive mailbox-provider insights, and expert support—ensuring priority inbox delivery, fewer spam flags, and higher engagement.
Validity for Data Management empowers businesses to maintain high‑quality CRM data using tools like DemandTools, GridBuddy and BriteVerify—boosting efficiency, accuracy, and trust in customer data.
Compare prices for similar companies
| Supplier | Validity | Talend |
|---|---|---|
| Median Contract Value | $19,000 | $27,500 |
| Avg Savings | 20.81% | 17.94% |
Negotiation insights
Discount levers
Success potential
What you can give to move the needle on pricing
RenewalsNew purchases
N/A
Low chances of successMedium chances of successHigh chances of successVendr community insights for Validity
Company with 201-1000 employeesThis quarter
"The supplier agreed to Net 60 payment terms, providing us with further payment flexibility. "Company with 201-1000 employeesThis quarter
"The supplier was only able to offer discounts on a 2 year term which we were happy to commit to as there was no movement on the 1 year pricing. "Company with 201-1000 employeesThis year
"We successfully waived the automatic renewal on the contract. However, please note that Validity enforces a 60-day opt-out window if the renewal remains in place.”"Company with 201-1000 employeesThis year
"For a new purchase, we leveraged a firm budget set by Finance, along with limited buy-in from leadership on adding new products to our tech stack, to negotiate and secure a 43% discount."Company with 201-1000 employeesThis year
"The Validity product was running considerably slower on our MacOS devices, which specifically affected our CTO's experience. Validity noted the error and promised to fix it. They took accountability for their role in the issue and offered a flat renewal, even though our one-time discount was set to expire at renewal."Company with 201-1000 employeesA while ago
"At renewal, we removed auto renew and added a 3% uplift cap. We also brought our BriteVerify verification rate down an extra 10% by agreeing to a 24 month renewal. Our rep told us that when no additions are made at renewal, they typically impose a 10% increase to the platform fee. "Company with 201-1000 employeesA while ago
"We were able to maintain our same discounted price even with a significant descope of licenses"Company with 201-1000 employeesA while ago
"We were able to push back on the annual increase on our renewal due to tight budget restraints. Thus removing a 3% increase."Company with 201-1000 employeesA while ago
"We were able to remove a 7% proposed uplift for a 12-month term and a 5% reduction in rate for 24-month term."Company with 201-1000 employeesA while ago
"We had a hard time deploying Validity so usage was low and we hadn't seen any ROI, so we leveraged this context as a reason for them to provide us more generous discounts during renewal conversations"Company with 1-200 employeesA while ago
"Keep track of pricing with this vendor, especially as you grow -- we actually saw per-user pricing increase with user growth instead of decrease. After highlighting this to Validity, they came back and dropped our pricing by ~27% for our most recent renewal."Company with 1-200 employeesA while ago
"Removing auto renewal clause may have the unintended consequence of incur pricing increases - we saw prices go up 21% in 2023. Our rep suggested we could either maintain the auto renewal clause, or remove it and all legacy discounts, which would mean a 2.5x size contract."Company with more than 1000 employeesA while ago
"We were able to achieve a ~40% discount on a two year term with them."Company with 201-1000 employeesA while ago
"We had service issues that led us to not have access for 6 months, so Validity was willing to give 6 months free and waive the 8% uplift."Company with 1-200 employeesA while ago
"We landed on a 37% discount from their offer through negotiation and agreeing to do a case study for them. Additionally, they were willing to waive a 3% uplift."Company with 201-1000 employeesA while ago
"They tried to move us back list price because we received a huge discount last year, but with some pushback they were able to honor those prices for us."About Vendr
How can Vendr help me?
Vendr guarantees a low cost for software, no sales calls needed.
Vendr FAQs
AI Quote Analysis
Upload your quote to check if you’re getting a fair price, under 2 minutes and completely free.