Zoom
$813–$100,029per year
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Median buyer pays
$15,674
Based on data from 1,199 purchases, with buyers saving 17% on average.per year
Median: $15,674
$813$100,029
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About Zoom
Zoom Overview
Zoom unifies cloud video conferencing, online meetings, and group messaging into one platform. Zoom’s solution offers the video, audio, and screen-sharing experience across Zoom Rooms, Windows, Mac, iOS, Android, and H.323/SIP room systems. They are recognized as an industry leader in the Unified Communications as a Service space. Customers have recently shared that Zoom reps have made it difficult to move a purchase forward when utilizing Vendr as supplier facing. However, there has been great success in working in the background and providing data, insights and recommendations. Many Zoom customers start on a month-to-month freemium plan and move to annual agreements with additional features such as longer meeting times, higher participant limits, and dedicated support. While Zoom has emerged as a business-critical tool, its popularity is being challenged by Google Meets and Microsoft Teams, which are gaining traction due to being included in existing subscriptions.
Zoom's 4 Products
https://zoom.us/pricing
Zoom Phone is a cloud-based VoIP phone system that allows you to make calls to anywhere in the world, as well as providing features such as team chat, whiteboard, appointment scheduler, virtual meeting spaces, and more.
Zoom Rooms is a modern video collaboration solution that enables teams to interact in real time, with HD video and audio for in-person and remote participants. With features like Workspace Reservation, Smart Gallery, and Kiosk Mode, Zoom Rooms makes it easy to start a meeting, book a room, and share content from anywhere.
Zoom Video Webinar is the perfect tool for expanding your reach and connecting with people from all over the world. It offers a variety of features such as video on/off, screen share, join by meeting ID, and whiteboard, making it ideal for virtual meetings, team chat, VoIP phone systems, and more.
Compare prices for similar companies
| Supplier | Zoom | |
|---|---|---|
| Median Contract Value | $15,674 | $8,337 |
| Deals handled | 1085 | 16 |
| Unique Purchasers | 584 | 12 |
| Avg Savings | 16.89% | - |
Security and compliance
DPA available
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Annual penetration tests
Negotiation insights
Discount levers
Success pontential
RenewalsNew purchases
Low chances of successMedium chances of successHigh chances of successVendr community insights for Zoom
Company with 201-1000 employeesThis month
"If phone licenses or other skus are growing significantly, it might be prudent to explore a bundle which provides more tooling for everyone at the same or lesser cost, the crossover point is typically when phone licenses grow beyond 50-60% of the license count"Company with 201-1000 employeesThis month
"It's best to communicate early with Zoom if there's a real chance of exiting so that there's ample time to allow for cycles in the case they're willing to save the account"Company with 201-1000 employeesThis month
"It has been rumored that Zoom will be removing the 40 minute hosting ability for free users. This means anyone with a free license will only be able to attend meetings, not host them. "Company with 201-1000 employeesThis month
"We were able to eliminate a proposed 15% increase in license pricing without concession by leveraging our CPO's direct involvement with the sales team."Company with 201-1000 employeesThis month
"Beginning your renewal 90+ days in advance allows your team to position shopping for competitive alternatives like Microsoft Teams or Google Meet. This is one of the most effective methods for combatting large uplifts on renewals."Company with 201-1000 employeesThis month
"Zoom is willing to offer incentivized pricing for signatures at the end of quarter (October, January, April, July)"Company with 201-1000 employeesThis month
"We were able to push back successfully on a 50% uplift, by escalating to Zoom leadership early and leveraging a multi year agreement. "Company with 201-1000 employeesThis month
"Leverage Timing in Jan, Apr, Jul, and October to get better rates as those are their end of quarter"Company with 201-1000 employeesThis month
"Upon renewal, Zoom required maintaining a longer term contract to maintain free licenses and discounts, even with growth."Company with 201-1000 employeesThis month
"Upon renewal we were able to save ~14% by changing payment frequency from Monthly to Annual."Company with 201-1000 employeesThis month
"We were able to secure Net 45 terms on this 3 year renewal agreement. We were also able to negotiate pricing for Workplace Business Plus for 197 down from $270 to $250 in exchange for those multi year terms. "Company with 201-1000 employeesThis month
"We were able to eliminate all uplift by positioning a descope then recanting in exchange for a flat renewal."Company with 201-1000 employeesThis quarter
"Zoom would not reasonably assist us to consolidate our 2 accounts post acquisition, so we removed all meeting licenses and will now be using Google Meets. This has saved our team ~$55K over the upcoming year. "Company with 201-1000 employeesThis quarter
"On renewal we were looking to descope from two to one Zoom Webinar 5000 licenses, to incentivize us to keep both, Zoom were able to offer a 7.5% discount here."Company with 201-1000 employeesThis quarter
"At renewal we were facing a circa 30% price increase vs the previous term. I would advise reaching out to your Zoom rep 3 months ahead of renewal to ensure you have the time to negotiate uplifts and assess other options."Company with 201-1000 employeesThis quarter
"We were able to get our Zoom One Enterprise licenses reduced by 50% through purchasing a large quantity and leveraging a tight budget. "Company with 201-1000 employeesThis quarter
"Zoom reps will sometimes try to bill a proposal as a "flat-renewal" using the ACV, specifically in instances of descope. It is crucial to define a "flat renewal" as referencing the per item cost."Company with 201-1000 employeesThis quarter
"The recent enhancements include access to the latest features such as Team Chat, AI Companion, Mail & Calendar, Notes, and more. They also offer products that seamlessly integrate, including Workvivo, ZoomEvents, ZoomSpaces, and an omnichannel Contact Center solution."Company with 201-1000 employeesThis quarter
"We were able to retain our previous pricing despite a descope by committing to a 24-month term."Company with 201-1000 employeesThis quarter
"We were able to save 10% on our renewal without concession by leveraging our finance team's expectations and firm budgetary constraints."Company with 201-1000 employeesThis quarter
"If trying to consolidate accounts with Zoom, their team does not support the transfer but only provides this information: https://support.zoom.com/hc/en/article?id=zm_kb&sysparm_article=KB0068212"Company with 201-1000 employeesThis quarter
"It is highly recommended to turn off auto-renew on all Zoom renewals. This will drastically impact the purchasing team's ability to control the renewal process and combat uplift attempts."Company with 201-1000 employeesThis quarter
"We were able to save 40% on our renewal across its 24-month duration by set our budgetary limitations and anchoring there strongly. We were also able to leverage wasted spend from the previous term to justify a reduction in scope without penalty. Auto-renew was also waived."Company with 201-1000 employeesThis quarter
"Zoom initially attempted to force us into a multiyear term by explaining a sub-24-month agreement was not possible. We were able to combat this with direct executive involvement and escalation within their leadership team."Company with 201-1000 employeesThis quarter
"We were able to maintain our discount on our Business licenses without concession despite a reduction of 20 users, but were not able to maintain the price we had on our monthly Cloud Recording and Audio licenses."Company with 201-1000 employeesThis quarter
"If available, strongly position current Google Meet agreement as an alternative to renewing your Zoom contract. Be prepared to dismiss features comparison responses and focus the conversation on the cost-value balance of the two options."Company with 201-1000 employeesThis quarter
"A transition from monthly payment terms to annual payment terms can result in 15%+ in savings. Additional benefits can be reaped by compounding this transition with account growth and consideration of multiyear terms."Company with 201-1000 employeesThis quarter
"In the past, Zoom offered an incentive for committing to a 2 year contract. This renewal, our rep stated the pricing would be the same, so we had no incentive to commit to a longer term."Company with 201-1000 employeesThis quarter
"Even with increasing our licensing by 5%, Zoom implemented a 10% price increase on our ARR. This has forced our team to begin to look at alternatives for our phone/meeting systems over this upcoming renewal period. "Company with 201-1000 employeesThis quarter
"We were originally paying for many SKUs on their own with Zoom, but were recommend to request info regarding their bundled licensing. We adjusted to Enterprise licensing to include cloud storage and webinars, while saving total spend by over 10%"Company with 201-1000 employeesThis quarter
"If a sales rep voices that the standard term length for a new purchase is 36 months, please note this is not the case and often times this is a direct reflection of the rep's motivation to make a larger commission"Company with 201-1000 employeesThis quarter
"We were able to leverage an early renewal in conjunction with Zoom's EoQ to maximize the savings obtained from our account's growth via economies of scale. We further locked in this discount for an additional year via a 24-mo term."Company with 201-1000 employeesThis quarter
"Zoom increased our rate up to list price (even with 200+ licenses), increasing our spend by 30%+. We were able to adjust from the Business to Enterprise license which allowed us to remove our cloud storage and webinar spend, since those features are included in the Enterprise tier. "Company with 201-1000 employeesThis year
"We were able to save 35% on our renewal by leveraging a 36-month term and firm commercial expectations laid forth by our finance team. Auto-renew was successfully removed from the contract."Company with 201-1000 employeesThis year
"We were able to get significant discounts on Enterprise Plus to a point where it made more sense to upgrade to acquire more Zoom Rooms than to a-la-carte additional Zoom Rooms."Company with 201-1000 employeesThis year
"The Zoom team was heavily incentivizing moving to Enterprise/Workplace but the cost delta didn't make financial sense for this renewal."Company with 201-1000 employeesThis year
"Zoom is instituting an automatic price increase (ranging from 5-25%), even if on auto renewal. It is a good practice to view your current pricing vs. list price to prepare for renewal uplift. "Company with 201-1000 employeesThis year
"We were able to save 35% on our Zoom One renewal by leveraging economies of scale and a multiyear term. We were also transparent with our executive team's displeasure with Zoom's pricing strategies and their encouragement for us to move to Google."Company with 201-1000 employeesThis year
"Zoom removed both our free licensing and discounted licenses at renewal. This increased our per meeting license rate more than 40% and TCV nearly doubled. Because of this, we are re-evaluating if Zoom is the right provider for us long term and were able to secure a 3 month renewal to give us time to discuss and test out other providers. "Company with 201-1000 employeesThis year
"Zoom does have the ability to offer 6-month terms in special circumstances."Company with 201-1000 employeesThis year
"We were able to save over $200k on our renewal by adding meetings licenses and events licenses to counteract attempted uplift via economies of scale. We then locked in our previous rate for an additional two terms via a 36-month commitment."Company with 201-1000 employeesThis year
"We were able to leverage an upgrade to Zoom One, deteriorating executive sentiment, and a multiyear term to achieve a 35% savings on Enterprise Premier licenses. We successfully eliminated auto-renewal and achieved a price lock in Y2."Company with 201-1000 employeesThis year
"We've been using Zoom for years, but found its price point too high. After exploring alternatives, we landed on Microsoft Teams, which fits better within our budget. Zoom kindly granted us a three-month extension to facilitate our transition. We're now most likely planning to migrate fully to Teams for better cost efficiency and collaboration tools. "Company with 201-1000 employeesThis year
"We had purchased an unlimited audio license for $5/user and realized we were not utilizing this for each user in the company. We were able to adjust to an audio commitment (pay per minute), which lowered our monthly spend by over $16,000/month. Make sure you are on the necessary license/sku for audio conferencing! "Company with 201-1000 employeesThis year
"Our team was coming up to our renewal and needed extra time to review our usage/actual needs for the upcoming year. We were able to secure a 3 month renewal from the Zoom team, allowing us the time we need to decide what our annual licensing actually is needed. "Company with 201-1000 employeesThis year
"Zoom had their first price increase ever this January (2024). This put our company in a very tough position, as our original renewal offering was 17% higher spend than last year. We looped in our CFO, discussed moving to Microsoft and leaned heavily on our "auto renewal" being turned on, and were able to auto renew as-is. This saved us $15,000 for this renewal. "Company with 201-1000 employeesThis year
"The driving factor for the team to purchase contact center was due to a long standing relationship, the benefits of economies of scale and bundling, and the simplicity and ease of use the tooling offered over the competitors in the market."Company with 201-1000 employeesThis year
"Zoom was really pushing us to either extend our contract entirely by another year or purchase their revenue intelligence tool, otherwise they would not offer any discounts on our midterm upgrade of meeting licenses. Zoom can discount more easily on free licenses, so we pushed here. In the end, we were able to get a 30% discount in the form of free licenses, while not having to extend the agreement by meeting with management, and standing firm on our asks."Company with 201-1000 employeesThis year
"Our team was able to secure a 3 month renewal, leaning on the long term partnership & stating the need to evaluate the best path forward. This is allowing us to evaluate other tools & dive into our usage and create a more strategic plan forward."Company with 201-1000 employeesThis year
"We were able to right size our Zoom One agreement without penalty in exchange for scheduling a QBR with the sales team following signature."Company with 201-1000 employeesThis year
"Fighting against hard budget restraints, we were able to descope our committed users but achieve an additional 20% of our users free of charge, leaning heavily on involvement of senior leadership and relationship"Company with 201-1000 employeesThis year
"We were able to upgrade to Zoom One with 50 free licenses, an 18% discount on paid license cost, and no auto-renew in exchange for a 24-month term."Company with 201-1000 employeesThis year
"We stood firm on budget restraints and while reducing our users on Enterprise by 45% our discount dropped by 7% "Company with 201-1000 employeesThis year
"We were able to lower our 14% renewal price increase to 5% through a multi-year agreement. "Company with 201-1000 employeesThis year
"Zoom attempted to force us to accept a 20%+ uplift despite our expiring agreement having a clause within the Order Form that protected our itemized pricing for the following renewal. We had to engage our legal team in order to secure Zoom's compliance."Company with 201-1000 employeesThis year
"Was able to maintain pricing per user and free users on a flat renewal and avoid the Q1 price increase but staying on a 24 month term and leveraging budget constraints. "Company with 201-1000 employeesThis year
"We we hit our license costs for Zoom One going up to list price online. We tried using competition, budget restrictions, early signature, and leadership escalation but nothing worked. We only renewed what we needed to in order to see some cost savings. "Company with 201-1000 employeesThis year
"We were able to save money on our renewal through removing products we no longer needed and having our account manager honor the initial pricing proposal that was sent over despite descoping. "Company with 201-1000 employeesThis year
"We were able to remove the auto renew on our renewal order form "Company with 201-1000 employeesThis year
"We were able to leverage a strategic descope and strict budgetary goals to cut our costs 50% year over year."Company with 201-1000 employeesThis year
"Was able to secure 10% in savings by removing unused products. Be sure to review all products and quantities when renewing "Company with 201-1000 employeesThis year
"We were able to waive an additional 13% discount off our overall contract amount by leveraging signature in January, for our 12 month renewal. "Company with 201-1000 employeesThis year
"We were able to lower the investment point by descoping as well as gaining some free licenses at Zoom's year end in January"Company with 201-1000 employeesThis year
"Supplier advised that if additional 10 + seats were purchased at renewal, uplift would reflect 3-5% for 12 month term."Company with 201-1000 employeesThis year
"We were able to gain savings by leveraging aspects of the bundle that were not applicable as well as agreeing to a 2 year agreement"Company with 201-1000 employeesThis year
"We were able to save 20% YoY on our renewal by removing unused line items. We also acquired a discount on the addition of Zoom Clips in exchange for an expedited EoY signature."Company with 201-1000 employeesThis year
"We were able to save around $2k on our Zoom Phone purchase through mentioning comp and their prices for DIDs. "Company with 201-1000 employeesThis year
"We received a more favorable term on a multi-year contract. We were also able to turn off the auto-renew."Company with 201-1000 employeesThis year
"We received a more favorable term on a multi-year contract. We were also able to turn off the auto-renew. "Company with 201-1000 employeesThis year
"Discounts are offered for a full move to annual from any element of monthly payments, not just full switch from month to month to annual. "Company with 201-1000 employeesThis year
"We secured an additional 5% discount by leveraging a two year term. "Company with 201-1000 employeesThis year
"We were able to negotiate discounts with per user pricing and Zoom Rooms by a move to annual from monthly. Multi year is another top lever for discounts with Zoom. "Company with 201-1000 employeesThis year
"We were able to descope up until the PO creation and secure the same rate, citing budget and internal changes. "Company with 201-1000 employeesThis year
"Zoom will negotiate mid-term for an extension if there is a 2 year opportunity. In this case the agreement auto-renewed but the supplier is still open to additional discounting if they commit to a longer term."Company with 201-1000 employeesThis year
"Zoom will negotiate mid-term for an extension if there is a 2 year opportunity. In this case the agreement auto-renewed but the supplier is still open to additional discounting if they commit to a longer term. "Company with 201-1000 employeesThis year
"We were able to secure a 20% discount through mentioning Google Meets. "Company with 201-1000 employeesA while ago
"After a long back & forth, inclusive of serious consideration of competition, we were able to negotiate honoring the three year price for a single year commitment. "Company with 201-1000 employeesA while ago
"After making the decision to move over to Zoom One due to costs for staying on the current plan coming in higher than making the move, we ultimately decided to move forward with a two year deal inclusive of 6% savings in combination with 80 free users annually valued at an additional $4,240 over 2 years. "Company with 201-1000 employeesA while ago
"Was able to save 40% by bundling Zoom Phone and meetings to Zoom Business Plus SKU and move to annual upfront payments. "Company with 201-1000 employeesA while ago
"If you need to pay your renewal in a different currency, this will affect your renewal from a timing perspective. In our case, we wanted to change from GBP to USD, and this took around 30 additional days for the Zoom team to complete this change. "Company with 201-1000 employeesA while ago
"Zoom eliminated our legacy discounting in an effort to move us to their new ZoomOne platform. We pushed back, as this was essentially a forced upgrade. We were able to reduce our per user rate by 20% from what was originally proposed. "Company with 201-1000 employeesA while ago
"We were able to work with zoom to reduce our user count 25% and maintain our same per user rate. "Company with 201-1000 employeesA while ago
"We were able to get our DID phone licenses at $0.75 vs. $5. "Company with 201-1000 employeesA while ago
"We leveraged our longstanding partnership and budget needs to maintain, or even better, our sku-level pricing despite a 27% descope at renewal. Zoom did remove some free licenses we were no longer using anyway. However, we did increase our term commitment from 12 to 24 months."Company with 201-1000 employeesA while ago
"Ensured that pricing would remain the same even with a deduction in users"Company with 201-1000 employeesA while ago
"We were proposed a flat renewal with Zoom this year. We have grandfathered in pricing and were able to descope with no added cost. "Company with 201-1000 employeesA while ago
"Zoom has changed up their pricing this year and has been somewhat difficult to work with. We were able to leverage tight budgets and not being notified of pricing changes to obtain a 12% discount on what was originally proposed. "Company with 201-1000 employeesA while ago
"Zoom is trying to get all companies to upgrade their Business Plans to Zoom One Business Plus. This new SKU includes a phone license which many companies may not currently have in place. With enough pushback, they will remove this and honor the previous price of the Zoom Business Meeting license plan."Company with 201-1000 employeesA while ago
"While we were no longer eligible for Zoom’s Pro plan due to growth in overall headcount size, we were able to leverage signing a multi year commitment in combination with moving from a M2M to an annual agreement to see 12% savings on the overall TCV. "Company with 201-1000 employeesA while ago
"Zoom was willing to provide discounts and incentives by moving to ZoomOne but it does have a much higher list price and includes many skus"Company with 201-1000 employeesA while ago
"Zoom Communication will try to impose VERY high uplifts (140%) on lower priced SKU'd such as the webinars. We were able to push back on this leveraging budget, economies of scale, and 2 year agreement, to secure this uplift being waived. "Company with 201-1000 employeesA while ago
"We were able to keep our discount intact, after scoping down 8 user seats, and removing additional storage. No pushback was needed."Company with 201-1000 employeesA while ago
"Zoom is actively trying to move up to list price, removing historical discounts on per user pricing / free user buckets and webinar 500 savings. Neither competition nor budget restrictions moved Zoom in terms of pricing due to the large descope on this renewal. "Company with 201-1000 employeesA while ago
"We were able to bring down the price per user by leveraging growth and a longer term commitment (2 years) upon renewal. Also internal competition was heavily factored. a"Company with 201-1000 employeesA while ago
"Zoom was willing to decrease overall cost $300/month on a $9,000/month contract due to financial hardship."Company with 201-1000 employeesA while ago
"Zoom will offer better pricing on a multi year term."Company with 201-1000 employeesA while ago
"Zoom will try to add in an uplift at the time of renewal, but their contracts will also automatically renew with the same usage and last year's pricing unless a new contract is signed. If at time of renewal you do not sign a new contract, and you have auto-renewal language on the contract, it'll renew with the same pricing (even if the sales representative is trying to add in an uplift). "Company with 201-1000 employeesA while ago
"We reviewed our Zoom Webinar usage report and the maximum number of attendees we had was less than 300. We removed the Webinar 500 licenses and we are going to use our Zoom Business licenses since they allow for up to 300 attendees. "Company with 201-1000 employeesA while ago
"We leveraged descoping and moving to a competitor to obtain a 34% discount."Company with 201-1000 employeesA while ago
"They suggested they'd only do Coupa if a customer spends $50k+. "Company with 201-1000 employeesA while ago
"When downsizing give yourself extra time to negotiate, as they were very slow to provide quotes, then tried to use the lack of time until renewal as a reason to not be able to reduce license counts for us.
"Company with 201-1000 employeesA while ago
"We were able to leverage potentially moving internal users from a competitor to get discounts."Company with 201-1000 employeesA while ago
"Webinars can be purchased as 30-day SKUs if usage is inconsistent"Company with 1-200 employeesA while ago
"No bank transfers are accepted anymore unless its > $250 a month ($3k+ annually)."Company with 1-200 employeesA while ago
"If you're a high growth company, you may get better rates using the Active Host model, which is not advertised by Zoom. "Company with more than 1000 employeesA while ago
"Zoom will offer nonprofits a discount."Company with more than 1000 employeesA while ago
"We were able to utilize getting an end of month signature to get a lower monthly rate across a multi-year contract."Company with 1-200 employeesA while ago
"We were able to leverage recent acquisitions and time to provision and onboard new users as a way to obtain free months. "Company with 201-1000 employeesA while ago
"They will consider net45 terms so it's worth asking.
"Company with 201-1000 employeesA while ago
"We were able to get deferred payments while we rolled out Zoom to the company.
"Company with more than 1000 employeesA while ago
"Despite needing to reduce seats on our contract, we achieved savings by leveraging our internal use of Microsoft Teams and Webex as a way to get rate discounts as well as free months."Company with 1-200 employeesA while ago
"Zoom would not discount since our contract is under 100 users."Company with 1-200 employeesA while ago
"Switching to Enterprise can provide additional savings along with giving you unlimited cloud recordings."Company with 201-1000 employeesA while ago
"If you are a high growth company, ask about Zoom's Active Host Model. "Company with 1-200 employeesA while ago
"They were willing to give us near identical pricing despite the fact we needed to descope our contract and reduce the contract term."Company with 1-200 employeesA while ago
"We negotiated 3 months free by getting signature by end of month and signing a 2 year commitment."Company with 1-200 employeesA while ago
"Zoom phone and Meetings can be bundled together for an additional 15% in savings."Company with 201-1000 employeesA while ago
"We learned that our rep could discount up to 20% without manager approval their direct manager could go up to 30%. Anything above 30% goes to a segment lead for approval."Company with 1-200 employeesA while ago
"Our rep mentioned they generally have more pricing flexibility around end of year, but wasn't able to budge on the Zoom Meetings pricing, which makes up most of their annual pricing."Company with 1-200 employeesA while ago
"We negotiated additional savings by utilizing Zoom's Active Host Program; this allowed us to lock in the number of users on a multi-year deal. "About Vendr
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