The 2025 SaaS Trends Report:Uncover the top purchases, pricing trends, and AI's impact  
The 2025 SaaS Trends Report: Uncover the top SaaS purchases, pricing trends, and AI's impact on software buying
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About
Dun & Bradstreet

Dun & Bradstreet

The Dun & Bradstreet Corporation is a company that provides commercial data, analytics, and insights for businesses.

|Visit dnb.com

How much does Dun & Bradstreet cost?

Median contract value
$37,452
per year
Based on data from 76 purchases, with buyers saving 13% on average.
Median: $37,452
$8,706
$147,552
LowHigh
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How does Dun & Bradstreet price and package their products?
View pricing on Dun & Bradstreet's website
Product: 
Free Trial
FREEPayment TermsOne-time payment for purchased reports or subscriptionsPopular FeaturesAccess to comprehensive business information for sales and marketing purposes.

Compare prices for similar companies

Supplier
Dun & Bradstreet
Demandbase
Median Contract Value$37,452$65,000
Avg Savings13.18%13.27%

Negotiating with Dun & Bradstreet

Negotiation Tips

Emphasize the need to remove auto-renewal terms from your contract in order to maintain negotiation leverage in subsequent discussions. This tactic helps ensure that you can reassess your options and potentially negotiate better terms or seek alternatives before the next renewal.
Address any overages that may have occurred in your usage with the vendor. It is crucial to reference original agreements to challenge these charges. You can position your request by stating that due to internal growth, you should not be penalized for overages, and suggest waiving these fees as part of a renegotiation process.
Introduce competitive alternatives to the negotiation process. If other vendors offer similar functionality at a better price, communicate this to Dun & Bradstreet clearly, stating that the price point is a critical factor influenced by your finance team's directives.
Highlight any product-related issues experienced during the subscription term. Reinforce your points by explaining how these challenges have impacted your business decisions and operations, which, in turn, justifies the need for further discounts.
Challenge any proposed uplift in pricing based on your finance team's expectations for flat renewals. Be clear that any upward pricing adjustments must be justified and rationalized based on historical performance and usage trends.

Considerations when buying Dun & Bradstreet

OwnershipPublicly traded company.
Fiscal year endDecember 31
Best months to buyJanuary, March, October
Payment TermsNet 30 days, Quarterly payments
Upgrades/downgradesYes, Dun & Bradstreet offers both upgrades and downgrades for its services, making it easy for users to adjust their resources as their needs change.
Redline thresholdRedline threshold estimate is $100k.

Vendr community insights for Dun & Bradstreet

What real buyers recommend in the negotiation process

Company with 201-1000 employeesThis quarter
We were able to secure a flat renewal through leveraging our longstanding partnership.
Company with 201-1000 employeesThis year
We were moving from our incumbent solution to D&B and were facing a very large increase in costs, using our current provider pricing and a three year deal we were able to negotiate a 50% discount.
Company with 201-1000 employeesThis year
We were able to retain a flat renewal leveraging some growth on other contracts we own with D&B. They were also willing to allow Net 60 payment terms.
Company with 201-1000 employeesThis year
D&B has a 6% price increase every year citing improvements to the platform but they can be flexible for accounts with growth and quick signature timelines.
Company with 201-1000 employeesThis year
The supplier was agreeable to keep rates flat even with very minimal growth.
Company with 201-1000 employeesThis year
We were able to maintain a flat renewal with the existing 20% discount due to not changing our services. We were also able to obtain Quarterly payments on a 12 month renewal
Company with 201-1000 employeesThis year
We were able to achieve a ~$3k discount on our renewal by citing budget restrictions and issues we were having around the product which the supplier was aware of. For the renewal this year we were able able to get the auto-renewal taken off, allowing us more flexibility in future.
Company with 201-1000 employeesA while ago
Due to the continuous matching of records we decreased the number of records leased from MDR-new contacts which allowed us to add Catholic Schools and SIS to this year's renewal for a ~$1,200 less than last year's agreement.
Company with 201-1000 employeesA while ago
We were able to negotiate a 15% reduction on the initial proposal for a 12 month contract, as well as a 3% uplift cap, by committing to signing by the end of the month and holding firm on budget. In order to get the uplift cap, we had to agree to leave auto renewal turned on.
Company with 201-1000 employeesA while ago
After several push backs and standing firm on budget restraints for a New Purchase, we were able to reduce our record rate by 15%. Quarterly payments for a 12 month agreement
Company with 201-1000 employeesA while ago
We had a large overage (nearly $50K) and were able to increase our renewal spend and incorporate the overage, to lower cost and saving nearly $20K
Company with 201-1000 employeesA while ago
We were able to get payment terms extended from on receipt to Net 60 as well as the uplift language adjusted down from 5% to 3%
Company with 201-1000 employeesA while ago
We leveraged the fact that we were using ZoomInfo and Lusha in tandem with D& B and secured a 18% discount.
Company with 201-1000 employeesA while ago
D & B was trying to impose a 10% uplift for a one-year renewal and stating that the only way to waive it was by signing a 3-year term. We waived the uplift entirely by holding firm on flat renewal.
Company with 201-1000 employeesA while ago
Push for discounts on new purchases, negotiated to $10k from initial quote of $12,500
Company with 201-1000 employeesA while ago
We secured two additional licenses at no charge by holding firm on their budget.
Company with 201-1000 employeesA while ago
We secured a 15% discount by leveraging finance and stating we will not sign a multi-year unless there is a 15% discount.

Additional Info

What is Dun & Bradstreet?

The Dun & Bradstreet Corporation is a company that provides commercial data, analytics, and insights for businesses.
Dun & Bradstreet's 9 Product
API Professional Services
Dun & Bradstreet (D&B) offers professional services and support for its Data Integration Toolkit, which gives users access to D&B data in real time.
D&B Connect
The amount, speed, and types of data created in today’s world can be overwhelming. With D&B Connect, you can instantly benchmark, enrich, and monitor your data against the Dun & Bradstreet Data Cloud to help ensure your systems of record have trusted data to fuel growth.
D&B Data Stewardship
Making Data Work For You And Your Goals

Security and compliance

DPA available
SOC2 attestation
Annual penetration tests

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