The 2025 SaaS Trends Report:Uncover the top purchases, pricing trends, and AI's impact  
The 2025 SaaS Trends Report: Uncover the top SaaS purchases, pricing trends, and AI's impact on software buying
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About

Dun & Bradstreet

The Dun & Bradstreet Corporation is a company that provides commercial data, analytics, and insights for businesses.

|Visit dnb.com

How much does Dun & Bradstreet cost?

Median contract value
$35,000
per year
Based on data from 77 purchases, with buyers saving 13% on average.
Median: $35,000
$8,329
$147,552
LowHigh
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How does Dun & Bradstreet price and package their products?
View pricing on Dun & Bradstreet's website
Product: 
Free Trial
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Compare prices for similar companies

Supplier
Dun & Bradstreet
Demandbase
Median Contract Value$35,000$65,000
Avg Savings13.18%13.27%

Negotiating with Dun & Bradstreet

Negotiation Tips

Utilizing competitive pricing from other suppliers can significantly influence Dun & Bradstreet's offer. Present alternatives from competitors that provide similar functionalities at a lower cost and emphasize the importance of budget constraints from your finance team. This tactic often leads to better pricing and terms.
Addressing possible overage fees during the renewal conversation can lead to significant savings. Historically, overage fees can be negotiated or waived altogether, especially if you reference the original agreement and highlight point of contention with usage growth. This tactic ensures predictable budgeting.
Requesting the removal of auto-renewal clauses can significantly enhance negotiation leverage and ensure that each period allows for better alignment with usage needs and budgets. This presents the opportunity to reassess every renewal without being automatically committed.
If security needs arise, use them as leverage for discounts on upgraded services or features. Presenting them as essential but cost-prohibitive can compel Dun & Bradstreet to offer better pricing structures to avoid loss.
You can offer to act as a case study or reference in exchange for a more favorable deal. This adds value to the vendor while negotiating lower rates for your business, ensuring a mutually beneficial agreement.
If satisfaction with current services is uncertain, proposing a shorter contract term (monthly or biannual) can provide leverage for pricing negotiations. Highlighting the need for flexibility can secure better deals.

Considerations when buying Dun & Bradstreet

OwnershipDun & Bradstreet Corporation
Fiscal year endDecember 31
Best months to buyDecember, January, June
Payment TermsNet 30, Net 60, Annual Subscription
Upgrades/downgradesYes, Dun & Bradstreet offers both upgrades and downgrades for its services, making it easy for users to adjust their resources as their needs change.
Redline thresholdRedline threshold estimate is $50k.

Vendr community insights for Dun & Bradstreet

What real buyers recommend in the negotiation process

Company with 201-1000 employeesThis month
We secured a 20% discount through agreeing to a multi-year term.
Company with 201-1000 employeesThis quarter
During our recent purchase with Dun & Bradstreet, it became evident that involving our finance leadership team was necessary to drive meaningful rate adjustments. The agreement did not explicitly reflect any discounts, leaving uncertainty as to whether we were being offered the standard list price or any preferential pricing.
Company with 201-1000 employeesThis year
We were able to secure a flat renewal through leveraging our longstanding partnership.
Company with 201-1000 employeesThis year
We were moving from our incumbent solution to D&B and were facing a very large increase in costs, using our current provider pricing and a three year deal we were able to negotiate a 50% discount.
Company with 201-1000 employeesThis year
We were able to retain a flat renewal leveraging some growth on other contracts we own with D&B. They were also willing to allow Net 60 payment terms.
Company with 201-1000 employeesThis year
D&B has a 6% price increase every year citing improvements to the platform but they can be flexible for accounts with growth and quick signature timelines.
Company with 201-1000 employeesThis year
The supplier was agreeable to keep rates flat even with very minimal growth.
Company with 201-1000 employeesThis year
We were able to maintain a flat renewal with the existing 20% discount due to not changing our services. We were also able to obtain Quarterly payments on a 12 month renewal
Company with 201-1000 employeesThis year
We were able to achieve a ~$3k discount on our renewal by citing budget restrictions and issues we were having around the product which the supplier was aware of. For the renewal this year we were able able to get the auto-renewal taken off, allowing us more flexibility in future.
Company with 201-1000 employeesA while ago
Due to the continuous matching of records we decreased the number of records leased from MDR-new contacts which allowed us to add Catholic Schools and SIS to this year's renewal for a ~$1,200 less than last year's agreement.
Company with 201-1000 employeesA while ago
We were able to negotiate a 15% reduction on the initial proposal for a 12 month contract, as well as a 3% uplift cap, by committing to signing by the end of the month and holding firm on budget. In order to get the uplift cap, we had to agree to leave auto renewal turned on.
Company with 201-1000 employeesA while ago
After several push backs and standing firm on budget restraints for a New Purchase, we were able to reduce our record rate by 15%. Quarterly payments for a 12 month agreement
Company with 201-1000 employeesA while ago
We had a large overage (nearly $50K) and were able to increase our renewal spend and incorporate the overage, to lower cost and saving nearly $20K
Company with 201-1000 employeesA while ago
We were able to get payment terms extended from on receipt to Net 60 as well as the uplift language adjusted down from 5% to 3%
Company with 201-1000 employeesA while ago
We leveraged the fact that we were using ZoomInfo and Lusha in tandem with D& B and secured a 18% discount.
Company with 201-1000 employeesA while ago
D & B was trying to impose a 10% uplift for a one-year renewal and stating that the only way to waive it was by signing a 3-year term. We waived the uplift entirely by holding firm on flat renewal.
Company with 201-1000 employeesA while ago
Push for discounts on new purchases, negotiated to $10k from initial quote of $12,500
Company with 201-1000 employeesA while ago
We secured two additional licenses at no charge by holding firm on their budget.
Company with 201-1000 employeesA while ago
We secured a 15% discount by leveraging finance and stating we will not sign a multi-year unless there is a 15% discount.

Additional Info

What is Dun & Bradstreet?

The Dun & Bradstreet Corporation is a company that provides commercial data, analytics, and insights for businesses.
Dun & Bradstreet's 9 Product
API Professional Services
Dun & Bradstreet (D&B) offers professional services and support for its Data Integration Toolkit, which gives users access to D&B data in real time.
D&B Connect
The amount, speed, and types of data created in today’s world can be overwhelming. With D&B Connect, you can instantly benchmark, enrich, and monitor your data against the Dun & Bradstreet Data Cloud to help ensure your systems of record have trusted data to fuel growth.
D&B Data Stewardship
Making Data Work For You And Your Goals

Security and compliance

DPA available
SOC2 attestation
Annual penetration tests

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