ZoomInfo
$5,499–$143,604per year
Fast, fair, easy pricing. No sales call required.
ZoomInfo
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See what others are paying for ZoomInfo
Median buyer pays
$30,878
Based on data from 1,082 purchases, with buyers saving 22% on average.per year
Median: $30,878
$5,499$143,604
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About ZoomInfo
ZoomInfo Overview
ZoomInfo SalesOS is the market leader for B2B companies. ZoomInfo has the biggest, most accurate, and most frequently refreshed database of insights, intelligence, and purchasing intent data about companies and contacts. ZoomInfo layers additional tools on top of that intelligence—such as conversation intelligence (Chorus), sales engagement (Engage), and data orchestration (RingLead)—to help you engage with prospects and customers. Most customers start annually with ZoomInfo. Pricing varies by platform, number of seats and credits needed throughout the year. The different platform tiers are Professional, Advananced, and Enterprise. Professional edition automatically has three licenses, and Advanced + Enterprise comes with 5. There are 10,000 credits added automatically to the Advanced and Enterprise editions, Professional comes with none. Most customers start with the core platform. On top of that, customers can additionally purchase Chorus, Engage, RingLead, Recruiter, MarketingOS, FormComplete, or Chat.
ZoomInfo's 11 Products
A data-powered chat tool that’s tech-stack friendly, easy to use, and developed to accelerate sales pipeline.
Chorus.ai records, transcribes, and analyzes your sales conversations in real-time, highlighting important moments and revealing why you win and lose deals.
DiscoverOrg is an innovative data intelligence platform that provides sales and marketing teams with comprehensive and up-to-date contact and organizational data. It offers powerful search capabilities and comprehensive data sets to help users find and connect with the right people.
Komiko is a powerful cloud-based platform that helps organizations automate sales and customer service processes. It enables users to quickly and easily customize their customer experiences, ensuring a seamless and efficient workflow.
MarketingOS is an all-in-one platform that helps businesses find, acquire, and grow customers faster with integrated sales and marketing ABM. It provides access to millions of accurate company profiles, contact profiles, and more than thousands of company attributes to ensure you reach the right customers with high intent.
OperationsOS is an all-in-one data orchestration platform that helps businesses automate their data management, deduplication, cleansing, and enrichment processes. It also provides lead scoring and routing capabilities to help create and maintain engagement-ready data.
Simplify and automate duplicate removal and prevention, data normalization, and data enhancement for account and contacts/leads. Schedule a free demo today!
SalesOS is a BB sales prospecting software that helps maximize productivity and accelerate pipeline. It uses datadriven insights and buying signals to identify and reach the next best customer, as well as contact and company data, buyer intent, website visitor tracking, conversation intelligence, and engagement features.
TalentOS is an all-in-one recruiting database management system that provides powerful candidate and company intelligence to help recruiters find the perfect top talent. With features like diversity and inclusion filters, workplace culture filters, and data enhancements, TalentOS helps recruiters easily connect with passive candidates and start conversations that cut through the clutter.
ZoomInfo is the top B2B data provider for your sales and marketing needs.
ZoomInfo Enrich provides a real-time view of customers in the systems that you work with, allowing you to enrich your CRM and marketing automation platforms with accurate and up-to-date BB data. It also offers advanced data cleanse and enrichment workflows, so you can make your data action-ready.
Compare prices for similar companies
| Supplier | ZoomInfo | |
|---|---|---|
| Avg Contract Value | $30,878 | $183,838 |
| Deals handled | 965 | 185 |
| Unique Purchasers | 463 | 134 |
| Avg Savings | 21.76% | 16.58% |
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Negotiation insights
Discount levers
Success pontential
RenewalsNew purchases
Low chances of successMedium chances of successHigh chances of successVendr community insights for ZoomInfo
Company with 201-1000 employeesThis month
"ZoomInfo was able to offer us a 3 month renewal extension to allow our other teams to pilot other products to see if we want to add them on."Company with 201-1000 employeesThis month
"ZoomInfo was able to provide a flat renewal on a 12 month contract as long as a signature was given 45 days prior to renewal."Company with 201-1000 employeesThis month
"ZoomInfo was able to match budget constraints and give an additional 30% discount on the proposed renewal contract. This was contingent on signing a month early."Company with 201-1000 employeesThis month
"ZoomInfo was able to keep flat rate for a 3 year commitment. This includes an upgrade to the Copilot feature in comparison to the previous contract."Company with 201-1000 employeesThis month
"ZoomInfo was able to offer over 68% discount upon renewal due to tight budget constraints. We had to re-evaluate our entire tech stack and compare some additional tools that we already use as well which helped get us this price. We found that the messaging for such a large discount came better from our C-Suite than it did from the stakeholder or Vendr."Company with 201-1000 employeesThis quarter
"ZoomInfo shared that the starting price per month for the lowest tier is $1K and average is closer to $3K. End of quarter is a strong time for discounting. "Company with 201-1000 employeesThis quarter
"ZoomInfo was able to honor a flat per user rate to add on additional users throughout the term."Company with 201-1000 employeesThis quarter
"ZoomInfo was able to honor our previous overall price and in turn essentially giving us 3 licenses for free in exchange for an end of August signature."Company with 201-1000 employeesThis quarter
"We waited until the week before our renewal to validate pricing so we didn't have time to negotiate. We kept the contract as is and got auto-renewal removed for next year. "Company with 201-1000 employeesThis quarter
"ZoomInfo was able to offer us a flat renewal in exchange for a 24 month contract."Company with 201-1000 employeesThis year
"After a lengthy legal discussion, ZoomInfo was able to offer us a 6 month renewal period due to miscommunication on auto-renewal. This was very tough as we are not seeing the value with ZoomInfo and wanted to make a switch but ZoomInfo appointed an SDR on our team as POC when our previous POC left the company. Because of this, we were extremely late to get notice of renewal and therefore were forced into auto-renewing as the contract stated. They were able to help accommodate but that situation put a negative taste in our mouth."Company with 201-1000 employeesThis year
"The ZoomInfo team worked diligently to help make sure that we are set up for the future upon renewal as we needed to rescope the entire contract. We agreed to a 36 month contract and were able to get additional functionality (CoPilot; which is priced at 20% of ARR) all while staying within our aggressive budgetary goals."Company with 201-1000 employeesThis year
"ZoomInfo was able to provide free implementation to add-on RingLead to the existing subscription. They were also able to meet a request for Net60, Quarterly payment terms."Company with 201-1000 employeesThis year
"ZoomInfo was able to easily offer us a flat renewal for 12 months. We were really happy with this as we've heard that they've been charging aggreesive uplifts upon renewal for others."Company with 201-1000 employeesThis year
"Upon renewal, we made the decision to add on additional licenses. Because we were able to sign the renewal 30 days early and commit to a multi-year deal, we were able to get the additional licenses at a significantly high discount and then get an additional 25% discount on the overall renewal. The ZoomInfo team was very accommodating to our asks due to budget constraints and internal purchasing requirements."Company with 201-1000 employeesThis year
"We added on additional licenses during the term and were able to get our original discount of 51% match for the additional licenses. The rep made this very easy for us and we were able to get it turned around very quickly because of that!"Company with 201-1000 employeesThis year
"Upon renewal, our experience with ZoomInfo was amazing. They were able to add in one additional user for free in order to not delay the procurement process further and get a signature by EOM. This was a huge help as we just added a new user who needs access to ZoomInfo in order to achieve the goals associated with their job."Company with 201-1000 employeesThis year
"In exchange for signing two months early upon renewal, we were able to get an additional 15% discount."Company with 201-1000 employeesThis year
"We were able to get an additional 4% discount upon renewal for a 24 month contract."Company with 201-1000 employeesThis year
"In exchange for an early signature, ZoomInfo was able to meet our budgetary needs for a 12 month agreement as opposed to the initially offered 24 months."Company with 201-1000 employeesThis year
"We were able to secure a flat renewal by committing to a 24 month contract."Company with 201-1000 employeesThis year
"We were able to work with ZoomInfo to get a reduced scope contract upon renewal to match the budget that we had allotted. This new budget was about 50% of what we had previously been paying to ZoomInfo and in exchange for a 24 month commitment, they were able to give us 2 years for the price of 1."Company with 201-1000 employeesThis year
"We were able to get an additional 27% off by having C-Suite step in to make the ask. ZoomInfo was very adamant on meeting with higher ups to understand the future of the contract after we had gone through a major RIF."Company with 201-1000 employeesThis year
"ZoomInfo was able to match annual budget target in exchange for a 24 month contract."Company with 201-1000 employeesThis year
"ZoomInfo will provide preferable pricing if messaging comes from C-Suite, we were able to reduce our licenses and still get a substantial discount when our CFO stepped in to communicate the need/budget constraint."Company with 201-1000 employeesThis year
"We were able to get an extra 10% off by committing to a quick turnaround for signature."Company with 201-1000 employeesThis year
"The team was able to secure an additional 10% discount by committing to a 24 month contract."Company with 201-1000 employeesThis year
"The team was able to get an additional ~29% discount in exchange for signing a renewal one month early."Company with 201-1000 employeesThis year
"We were able to get our original B1G1 promotion pricing agreed to for adding on additional licenses in the middle of our contract."Company with 201-1000 employeesThis year
"ZoomInfo was able to offer a flat renewal price as there was no change in scope for a 12 month renewal."Company with 201-1000 employeesThis year
"ZoomInfo was able to build in growth tiers for a 12 month contract given uncertainty of growth"Company with 201-1000 employeesThis year
"ZoomInfo was able to waive the standard 10% increase for a flat renewal contract because of internal conversations regarding a potential downsize"Company with 201-1000 employeesThis year
"ZoomInfo was able to match our previous legacy user pricing of B1G1 by agreeing to signing by EOY"Company with 201-1000 employeesThis year
"We were able to get 2 million credits rolled over from last year's contract due to being oversold previously"Company with 201-1000 employeesThis year
"We were able to achieve an additional 6.41% discount upon renewal to help get the annual value closer to budget constraints."Company with 201-1000 employeesThis year
"We were able to get the annual 10% uplift removed by committing to an early renewal (signed 45 days in advance)."Company with 201-1000 employeesThis year
"By committing to a 36 month contract, the team was able to get the 10% uplift removed and $10,000 off their previous price."Company with 201-1000 employeesThis year
"We were able to rescope this renewal contract to save 23% in comparison to last year's contract."Company with 201-1000 employeesThis year
"ZoomInfo initially added a 10% uplift on a flat scope renewal but in return for a quick signature, the team was able to get that removed plus an additional 10k in credits for the next term."Company with 201-1000 employeesThis year
"By gathering further insights into our usage reports, we were able to descope our contract and save significantly on our ZoomInfo contract. ZoomInfo is able to generate reports that can show you the active users as well as how you're using credits to help have visibility into what's needed for renewal."Company with 201-1000 employeesThis year
"By committing to a 24 month contract and a strict budget talk track, the team was able to achieve a 27% discount."Company with 201-1000 employeesThis year
"By utilizing a strict budget available and a quick turnaround for signature, the team was able to achieve $5,900 in Savings on a 6 month upgrade to add on RingLead to an existing contract."Company with 201-1000 employeesThis year
"In exchange for a multi-year contract and quick turnaround, we were able to receive the 8% uplift removed as well as an additional 5% off."Company with 201-1000 employeesThis year
"By finding ways to maximize our ZoomInfo contract, we were able to cut our annual cost by over 30%. We were able to get additional usage insights into the functionality of our contract and found that the Pro+ option would be suitable for our needs as opposed to the Advanced+ that we previously had. Initially, ZoomInfo had proposed a flat usage scope with a 10% annual increase. With our reduced scope and feature functionality, we were able to get that 10% uplift removed completely for this renewal term."Company with 201-1000 employeesThis year
"We were able to use a multi-year commitment (24 months) to bring the renewal contract down an additional 7%."Company with 201-1000 employeesThis year
"We were able to secure a $20k discount for locking in a 24 month contract and by downgrading license type from Elite to Advanced to more align with the needs of our business. We did need to push to get this outcome a bit but ZoomInfo was able to adhere to the strict budget we had available to get this completed two weeks before our renewal date."Company with 201-1000 employeesThis year
"We had to have a CEO step in to request a flat renewal- ZoomInfo was asking for a multi-year commitment in exchange for an "almost" flat renewal (was about $1,000 additional off of being flat). ZoomInfo rep was OOO for a couple of weeks and there seems to have been a miscommunication in the interim when ZoomInfo Managerial team stepped in to help move the contract forward. When we would not agree to a multi-year deal, ZoomInfo imposed almost a 20% uplift on the renewal and would not budget until it was the last day of the quarter. We also had just added 3 additional users 3 months prior to the renewal and felt as though the growth was being punished."Company with 201-1000 employeesA while ago
"We received a 30% discount at renewal by mentioning comp. "Company with 201-1000 employeesA while ago
"Highlight a negative experience with ZoomInfo can help "make things right" in terms of pricing. ZoomInfo is working hard to provide value and a good experience and don't take issues lightly. They're willing to help swap out products or work to achieve fair pricing for things that didn't work how they should or were not proven valuable to your team."Company with 201-1000 employeesA while ago
"ZoomInfo's EOQs are September, December, March and June and they will discount heavily to get contracts signed before the next quarter begins. However, note that they will push extremely hard & often to be able to hit these deadlines but will often hold prices after the given expiration date."Company with 201-1000 employeesA while ago
"ZoomInfo is willing to work with budget constraints you may have. They've been pushing hard on enforcing a 10% uplift upon renewal for descoping contracts but are willing to waive that in exchange for a multi-year contract. ZoomInfo is actively working to understand where there are gaps to be able to improve their relationships. Using this messaging to obtain a discount typically comes best from a C-Suite exec who can speak to any issues directly impacting revenue stream for the company."Company with 201-1000 employeesA while ago
"We were able to keep a flat renewal with Ringlead, even while getting rid of all of our other ZoomInfo services. "Company with 201-1000 employeesA while ago
"We made this competitive w/ Apollo to get a 20% discount for same set up we had last year. "Company with 201-1000 employeesA while ago
"We secured an additional 22% discount on our Chorus licenses by leveraging that we were considering moving to Kaia because of our existing Outreach agreement. "Company with 201-1000 employeesA while ago
"We were able to get ZoomInfo to waive a contractual 10% increase in pricing by leveraging the macroeconomic climate and an early signature (1 week early)."Company with 201-1000 employeesA while ago
"We were able to secure an additional ~$13k discount on a new purchase by utilizing a quick turnaround and specific budget constraints. ZoomInfo gave a large discount out the gate trying to win the business by end of quarter (May) but they extended the discount and then some by committing to a turnaround date."Company with 201-1000 employeesA while ago
"10% renewal uplift was waived and a new 3% price lock language was approved for future contracts"Company with 201-1000 employeesA while ago
"Was able to secure 25,000 additional bulk credits with an end-of-month signature. "Company with 201-1000 employeesA while ago
"We were able to get a 3% price cap lock as well as auto-renew removed and Net30 payment terms with little pushback. The initial ask was ab aggressive $10k discount even though they were significantly cutting users by almost half but then we were able to "meet in the middle" for a $5k discount in turn for a quick signature."Company with 201-1000 employeesA while ago
"We were able to secure an additional 25K Bulk Credits at no cost for Enrich by committing to a specific signature date. We were also able to apply Vendr+ Benefits to get within required budget for the new purchase. "About Vendr
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