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Google
$3,897–$293,036per year
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Commerce and Retail
Vendor / Reseller
Google

Google

Search the world's information, including webpages, images, videos and more. Google has many special features to help you find exactly what you're looking for.

|Visit google.com

See what others are paying for Google

Median buyer pays
$79,173
per year
Based on data from 518 purchases, with buyers saving 17% on average.
Median: $79,173
$3,897
$293,036
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See detailed pricing for your specific purchase

About Google

Google Overview

Google Workspace includes productivity and collaboration tools, such as Gmail, Drive, Docs, Meet, and many more. It enables teams of all sizes to connect, create, and collaborate. There are five plans: Business Starter, Business Standard, Business Plus, Enterprise Standard, and Enterprise Plus. Business plans can be purchased for a maximum of 300 users. There is no minimum or maximum user limit for Enterprise plans. Most customers opt for multi-year agreements to lock in pricing and maximize savings.

Google's 19 Products

Apigee API Management logo
Apigee API Management

Apigee API Management from Google Cloud is a comprehensive solution for digital transformation, offering key benefits such as AI and ML-powered applications, global infrastructure, data cloud, and trust and security.

Bard logo
Bard

Bard is an AI experiment created by Google that allows users to easily access a variety of Google apps with a single sign-in. Try Bard today to experience the convenience of streamlined access to all your favorite Google apps.

CWIP logo
CWIP

The Certified Widevine Implementation Partner (CWIP) program is designed to allow highly qualified individuals and companies the ability to confidently and successfully install and configure Widevine systems for their clients.

Chrome Enterprise logo
Chrome Enterprise

Chrome Enterprise provides a secure and efficient way to power your cloud workforce with its browser, OS, and devices.

CloudM logo
CloudM

Automate the management of Google Workspace™ with CloudM

Gemini for Google Workspace logo
Gemini for Google Workspace

Google is a multinational corporation known for its search engine and innovative technologies that aim to make information universally accessible and create opportunities for all.

Google Ad Manager logo
Google Ad Manager

Google Ad Manager is a comprehensive integrated advertising management platform that helps businesses grow their ad revenue and protect their brand. It offers powerful tools and solutions tailored to any industry, enabling users to get the most value from every impression.

Google Ads logo
Google Ads

Google Ads is an online advertising platform that helps businesses reach customers and increase sales. With Google Ads, users can take advantage of AI-powered ad solutions, keyword planners, and performance trackers to maximize their online advertising campaigns.

Google Analytics logo
Google Analytics

Google Analytics is a free tool that provides essential customer insights and helps businesses to understand how customers interact across their sites and apps. It also offers advanced tools for enterprise marketers to test variations of their sites and apps, as well as machine learning to uncover new insights and anticipate future customer actions.

Google Analytics 360 logo
Google Analytics 360

Google Analytics 360 is a powerful business analytics tool tailored for large enterprises, offering advanced customization, scalable tools, and enterprise-level support to unlock customer-centric measurement and uncover smarter insights to improve ROI.

Google BigQuery logo
Google BigQuery

Google BigQuery is an enterprise data warehouse that provides businesses with powerful tools to accelerate their digital transformation. It offers AI and ML capabilities, multicloud operations, global infrastructure, unified data, open cloud scalability, trust and security, and productivity and collaboration tools.

Google Cloud logo
Google Cloud

Google Cloud provides cloud computing services to help businesses accelerate their digital transformation. It offers a variety of AI, ML, data cloud, open cloud, trust and security, and productivity and collaboration solutions to meet businesses' needs.

Google Cloud Cost Management logo
Google Cloud Cost Management

Google Cloud Cost Management is an innovative solution that helps businesses accelerate their digital transformation and reduce costs. It provides a comprehensive suite of AI and ML powered tools, global infrastructure, trust and security, productivity and collaboration, reports and insights, and industry solutions to help organizations optimize their operations.

Google Cloud Duet AI logo
Google Cloud Duet AI

Google is a multinational corporation that specializes in internet-related services and products. Its mission is to organize the world's information and make it universally accessible and useful.

Google Cloud SQL logo
Google Cloud SQL

Google Cloud SQL is a powerful cloud-based database service that enables businesses to securely store and manage data for MySQL, PostgreSQL and SQL Server. It provides a range of tools and services to help businesses accelerate their digital transformation and gain access to enterprise-ready AI, multicloud capabilities, and global infrastructure.

Google Marketing Platform logo
Google Marketing Platform

Google Marketing Platform is a unified advertising and analytics platform that provides easy-to-use tools for businesses of all sizes to help them reach their marketing goals. It offers a single platform to integrate advertising and analytics, allowing marketers to act quickly on customer insights.

Google Meet logo
Google Meet

Google Meet is an online video conferencing platform that allows users to easily share video, desktop, and presentations with teammates and customers in real-time. It is powered by Google, providing an easy, secure, and reliable way to meet virtually.

Google Workspace logo
Google Workspace

Google Workspace is an online productivity and collaboration tool that offers a suite of applications, such as Gmail, Calendar, Drive, Meet, Docs, Sheets, Slides, Chat, and more, to help individuals, businesses, and enterprises work securely and efficiently.

Security Command Center logo
Security Command Center

The industry’s first multi-cloud security solution with virtual red teaming and built-in response capabilities—supercharged by Mandiant expertise and Gemini AI at Google scale.

Compare prices for similar companies

Supplier
Google
Avg Contract Value$79,173$6,434,327
Deals handled792371
Unique Purchasers460222
Avg Savings16.56%11.15%

Security and compliance

DPA available
SOC2 attestation
Annual penetration tests

Negotiation insights

Discount levers
Success pontential
What you can give to move the needle on pricing
RenewalsNew purchases
Multi-Year
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Expected Growth / Economies of Scale
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Vendr community insights for Google

Company with 201-1000 employeesThis month
"For our renewal, we were looking at downsizing our agreement - however, we were told this would affect our current 25% discount in doing so and revert to 10%. After evaluating internally, our usage and forecasts over the next 24 months, as well as considering the additional costs for overages, we agreed to renew on the same usage to keep our 25% discount. "
Company with 201-1000 employeesThis month
"We leveraged reseller competition to negotiate the price/user down 15% from the initial quote."
Company with 201-1000 employeesThis month
"Original 36 month renewal proposal was based off adding a min of 750 Gemini users for 36 months. Was told by Google and reseller Sada that 750 was min Gemini seats needed to secure max discount. Leverage multiple resellers and growth to build leverage around pricing, after a month of pushing back on rates and Gemini seats was able to reduce Gemini seat count from original quoted 750 to 400. Also was able to limit Gemini seat commitment from 36 months to only 12 months. Total savings $600k "
Company with 201-1000 employeesThis quarter
"To be get the most attractive pricing on Google licences opting for 20-30% coverage on Gemini licences seems to have the greatest commercial impact."
Company with 201-1000 employeesThis quarter
"By remaining on our existing scope, we were able to maintain our 25% legacy discount. if we changed scopel, we were being offered a 10% discount for a 24 month. "
Company with 201-1000 employeesThis quarter
"We were able to maintain our price/user on the workspace licenses by agreeing to add 30 Gemini licenses in year 1 of our 3 year agreement."
Company with 201-1000 employeesThis quarter
"Negotiated 7% discount on $650k commitment - Google Cloud"
Company with 201-1000 employeesThis quarter
"For Recaptcha; we were able to obtain a flat renewal for our 12 month agreement given we had no changed usage."
Company with 201-1000 employeesThis quarter
"Currently on a direct monthly cloud subscription with google, was able to work with reseller Premier cloud and secure a 9k savings with a commitment to a 12 month annual term. "
Company with 201-1000 employeesThis quarter
"Negotiated flat PUPM costs Google Workspace renewal for 36 month term commitment & willingness to consider adding Gemini."
Company with 201-1000 employeesThis quarter
"We were able to see savings on a renewal with Google Workspace by leveraging a 3 year agreement, right sizing the contract to the current headcount, as well as getting a discount from both Google and the VAR."
Company with 201-1000 employeesThis year
"We were able to negotiate the cost per the Workspace Enterprise Plus down to $24.60/user/month for 445 licenses for 1 year term going directly through Google for this renewal purchase. Google direct provided the best pricing."
Company with 201-1000 employeesThis year
"We worked with resellers 66 Degrees and Premier Cloud for options around a minimum quantity of Gemini license for 12 months to maximize discounts. Saved $50,000 on a 36 month renewal. "
Company with 201-1000 employeesThis year
"We were able to review options via resellers to confirm best pricing for the Google Maps platform. We moved forward with GXperts instead of 66 degrees to save time since we already had an established relationship set up. "
Company with 201-1000 employeesThis year
"Google does not want to incentivize price shopping if you are already with a specific reseller, therefore they give an extra 5% margin to incumbent resellers. "
Company with 201-1000 employeesThis year
"We were coming up on our renewal with Google and our incumbent reseller significantly increased out pricing (there was a 20% higher price per unit this renewal). With Google being one of our top SaaS spend agreements in terms of TCV we went out to the market for alternative quote, in the end Wursta offered the most competitive rate from the off, were extremely responsive and offered a free support package. It was a natural choice to move ahead with them, better support and a 20% saving across the entire contract."
Company with 201-1000 employeesThis year
"Google was willing to discount the Enterprise Plus package lower than Enterprise Standard package on a 3 year term with Gemini included for 1 year. "
Company with 201-1000 employeesThis year
"Google originally stated that the list per user price was $27.60 for enterprise Standard and a 16% discount would be applied for a 12 month renewal bring the total to $23 per user cost for 500 plus users. They advised that a 36 month term along with the addition of AI Gemini this would help provide additional discounts. After reviewing the first 12 month renewal proposal with 100 additional Genimi seats ($24 per user) added to the proposal, it only offered a 2%($22.54) discount off Enterprise standard seats. Reached out to various Google resellers and leveraged price on Enterprise Standard 12 month and 36 month offerings with and without Gemini. Was able to receive a $21 per user rate on Enterprise standard in which we presented to google. Was able to scale back original google proposal of 100 Gemini seats to only 10 at min (with 20% discount off list) for 12 months and google offered to to match reseller price for 12 month renewal."
Company with 201-1000 employeesThis year
"Secured a discount rate of $20.70 for a 3 year contract with adding 10 licenses of Gemini in year 1. I'd recommend adding a small amount of Gemini licenses to secure better pricing with Google. They pushed this hard. "
Company with 201-1000 employeesThis year
"We were able to get $2.7M in savings by leveraging different resellers, huge growth and a multi-year commitment. We had numerous conversations and calls with the 4 different resellers and were able to get an understanding of best pricing through the different quotes received and work out if there's any further room to get pricing down. DoIT was the preferred reseller and we managed to get them down to a substantially lower price, leveraging the competition, growth and getting Google to provide staggered discounting for years 2 and 3 which they normally don't do. "
Company with 201-1000 employeesThis year
"Was able to maintain the same discount on Enterprise workspace renewal on a 1 year agreement as if adding in DuetAI which they were pushing for without adding it in"
Company with 201-1000 employeesThis year
"We were able to secure 8% in discounts by going to another reseller and showcasing future growth in the platform. Single year purchase. "
Company with 201-1000 employeesThis year
"We were paying $15/user on enterprise plus for 900, dropped to 450 at renewal and they proposed $30/user but landed at $22.50 on a 3 year term"
Company with 201-1000 employeesThis year
"Leveraged total contract value for a 36 month commitment pushed original discount from 10% to 12% for upgrade. "
Company with 201-1000 employeesThis year
"We were able to negotiate with Google directly and bring in the reseller, 66degrees, to compare pricing and gain the best pricing for the move to an annual contract through 66degrees. Secured 25% discounts with this use of competition and 36 month terms. "
Company with 201-1000 employeesThis year
"We recently renewed our agreement with Google CDN, anticipating a significant increase in our usage for 2024 — nearly double compared to previous levels. This increase positioned us to receive a 10% discount. Our negotiations were conducted through Vendr to our re-seller, DoIT. DoIT proposed a three-year agreement with a reduced commitment by half in the second and third years while still retaining the 10% discount. Despite the attractiveness of this offer, the current economic conditions guided our decision to opt for a more flexible 12-month agreement. Nevertheless, we successfully negotiated additional benefits, securing over 3% of our total credit expenditure valued at $130K. These credits offer versatility, as they can be used within the marketplace or applied directly to our invoicing, providing us with valuable financial flexibility."
Company with 201-1000 employeesThis year
"Discounts were attached to the addition of DuetAI and a 3 year agreement. "
Company with 201-1000 employeesThis year
"We worked through SADA for this renewal and due to a descope, lost the level of discount. Google communicated that pricing would go to list and flex if the team did not renew by renewal date. "
Company with 201-1000 employeesThis year
"We were able to secure Net45 terms on a single year renewal, terms are typically Net30. "
Company with 201-1000 employeesThis year
"We were able to secure a 10% discount by moving the contract from month to month to annual terms. "
Company with 201-1000 employeesThis year
"We were able to secure discounts by adding in Duet for one year and leveraging reseller competition."
Company with 201-1000 employeesThis year
"We were able to secure additional discounts beyond the original multi year offer by adding in DuetAI and CloudM for one year each to the renewal. "
Company with 201-1000 employeesThis year
"We were able to secure a 20% discount on users and a flat renewal of archived users on a single year renewal due to the team's tight budget and end of year timing. "
Company with 201-1000 employeesThis year
"Originally Google offered a 20% discount for multi year terms for a move to annual from monthly. We were able to negotiate them down to 30% discount for single year terms, resulting in $11K in savings!"
Company with 201-1000 employeesThis year
"We were able to negotiate a 12% discount on a single year renewal by utilizing competition in resellers. "
Company with 201-1000 employeesThis year
"Initially Google only attached discounts to 3 year terms for this renewal via a reseller. We were able to negotiate discounts for 2 year terms and lower pricing for all plans, resulting in a 12% discount. "
Company with 201-1000 employeesThis year
"We were able to increase the discount on a single year renewal, flat, from 10% to 20% due to budget restrictions and not moving this to another reseller. "
Company with 201-1000 employeesThis year
"We were able to secure a monthly billing, pay as you go consumption based model for Google Cloud, net30 terms. "
Company with 201-1000 employeesThis year
"We were able to reduce the user price from $32 to $30 on Workspace Enterprise by bundling multiple contracts under one umbrella. "
Company with 201-1000 employeesThis year
"We were able to remove the auto-renew language to contain no auto-renew for the upcoming renewal. "
Company with 201-1000 employeesThis year
"Google has shared that they do not offer discounts on the Analytics side of the contract. "
Company with 201-1000 employeesThis year
"Google will not typically approve renewal cap language and will push a commitment to longer term contracts to secure pricing year over year. "
Company with 201-1000 employeesThis year
"Multi year was the top lever in securing 29% in discounts for Workspace Enterprise Standard. "
Company with 201-1000 employeesThis year
"We were able to secure a 10% discount on Google Cloud by working with competing resellers, gathering multiple quotes, and signing for multi year terms. This is a large discount for a renewal with Google Cloud. "
Company with 201-1000 employeesThis year
"We were able to secure 40% for year 1, 36% for year 2, and 33% for year 3 in exchange for quick movement, multi year terms, and growth on this renewal with Google. "
Company with 201-1000 employeesThis year
"We were able to secure 16% in savings in exchange for a 3 year contract. "
Company with 201-1000 employeesThis year
"We were able to secure Net60 terms on a single year renewal by requesting at the start of the conversation. "
Company with 201-1000 employeesThis year
"We were able to secure the same unit rate even with a descope in exchange for quick movement. "
Company with 201-1000 employeesThis year
"We were able to negotiate a 12% discount on a 24 month contract based on firm budget and quick movement after Google shared that 36 months was the only way to achieve savings. "
Company with 201-1000 employeesThis year
"We purchased Google through reseller Suitebriar. They initially proposed raising our rate per enterprise seat ~11% at renewal, from $18 to $21, as we were reducing our number of seats. However we were able to maintain flat rate (40% list price discount) from our previous 3-year term and reduce our archived user rate (30% off list price) by leveraging net positive growth since the previous term began, agreeing to another 3 year term, and adding Duet at a first-year discount as well (25% off list price)."
Company with 201-1000 employeesThis year
"Google will push aggressively for multi year terms in response to the request for a price cap. Multi year is the top incentive beyond competition for Google and is a driving force in savings and changes to terms. "
Company with 201-1000 employeesThis year
"We were able to negotiate 10% in savings via multi year terms and a firm budget as seen through the contract descope. "
Company with 201-1000 employeesThis year
"We were able to secure an additional 15% discount on Google Workspace Business Plus by moving to an annual plan and adding users. We leveraged a multi-year agreement to lock in our discounted pricing for 3 years."
Company with 201-1000 employeesThis year
"We were able to secure 16% in savings in a descoped renewal in exchange for multi year terms. "
Company with 201-1000 employeesThis year
"The highest the reseller could get approved for 3 year terms was a 10% discount, given the slight descope of the renewal. "
Company with 201-1000 employeesThis year
"We were able to secure monthly billing with Google. "
Company with 201-1000 employeesThis year
"We were able to negotiate the reseller waiving a 20K payment due to the underspend on the current contract. The team has reduced the costs for the upcoming year by >50%, going from 220K commitment to 110K. The 20K payment is in exchange for any additional discount. "
Company with 201-1000 employeesThis year
"We were able to secure discounts through multi year terms and remove auto renew in the Google portal. "
Company with 201-1000 employeesThis year
"We were able to secure a flat renewal in the portal, no lift attached and quick action. "
Company with 201-1000 employeesA while ago
"We received a 12% discount through mentioning competition. "
Company with 201-1000 employeesA while ago
"Google originally proposed a 12 month renewal with no change in per unit cost for Enterprise Plus. We were able to leverage a 3 year renewal term and growth for a 25% discount on Google Workspace Enterprise Plus."
Company with 201-1000 employeesA while ago
"We were able to secure a 59% discount on Enterprise Plus users utilizing the levers of multiyear and size of contract. Google refused to offer a discount on Support. "
Company with 201-1000 employeesA while ago
"We were able to negotiate Net45 terms and the removal of auto renewal. "
Company with 201-1000 employeesA while ago
"Multi year, growth, and competition remain the proven levers with Google. "
Company with 201-1000 employeesA while ago
"We were able to secure a 10% discount on a renewal, citing competition and multi year terms. Competition was the top lever for the reseller involved. "
Company with 201-1000 employeesA while ago
"Google is pushing contracts to Plus over Standard and offering greater discounts for that move."
Company with 201-1000 employeesA while ago
"We were able to secure a 28% discount on a single year renewal due to slight growth and executing an early renewal. "
Company with 201-1000 employeesA while ago
"Through a reseller, we agreed to a 3 year term with a pilot of Google Duet to attain a 28% reduction in fees"
Company with 201-1000 employeesA while ago
"When descoping Google Workspace deals, leverage a 2 year renewal to attain discounts off of list price. Overall unit price may go up but you can still get a discount below list for a 2 year renewal. "
Company with 201-1000 employeesA while ago
"We were able to upgrade from the Enterprise Standard platform to the Enterprise Plus platform for a 36 month contract and a slightly better rate than what was being proposed for the Standard platform."
Company with 201-1000 employeesA while ago
"We were able to secure 3 year pricing for single year terms, resulting in a 7% discount, leveraging budget and plan upgrade. "
Company with 201-1000 employeesA while ago
"When upgrading from flex month-to-month to annual with Google Workspace, Google initially offered a 17% discount for 12 months and 25% discount for a 3 year term. However, we were able to secure a 25% discount on a 12 month term by citing budget constraints and committing to upgrading before EOM."
Company with 201-1000 employeesA while ago
"We secured a 5% discount on Google Workspace Enterprise Standard. "
Company with 201-1000 employeesA while ago
"Using Dolt as a reseller, we got a 5% discount on the Enterprise SKU."
Company with 1-200 employeesA while ago
"We were surprised that we were not offered an extension, even after escalation."
Company with 201-1000 employeesA while ago
"If you have a committed spend through Google Cloud (GCP), you can leveragethis for discounts on Google Workspace contracts. "
Company with more than 1000 employeesA while ago
"We got to three-year pricing on our one-year contract by starting with a three year term."
Company with more than 1000 employeesA while ago
"Our reseller Wursta helped us get an additional 5% discount on a 3 year contract."
Company with 1-200 employeesA while ago
"Via our reseller Wursta, we were able to keep existing discounts (~15%) and move from a monthly subscription to a 3-year contact."
Company with more than 1000 employeesA while ago
"If you are based in EMEA, working with a reseller can be beneficial. We saw ~15% discounts vs. what was originally on offer."
Company with 1-200 employeesA while ago
"We secured 45% savings on a three-year deal."
Company with 201-1000 employeesA while ago
"We secured a 45% discount on Enterprise Plus and a 10% discount on Archived Users on a 3 year deal through our reseller."
Company with 201-1000 employeesA while ago
"We had our standard discounts apply to Archived Users as well by committing to a minimum number of users."

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