Google
$15,390–$190,185per year
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Median buyer pays
$80,729
Based on data from 482 purchases, with buyers saving 16% on average.per year
Median: $80,729
$15,390$190,185
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About Google
Google Overview
Search the world's information, including webpages, images, videos and more. Google has many special features to help you find exactly what you're looking for.
Google's 45 Products
Google Apigee is a cloud-native API management platform that helps organizations build, manage, and secure APIs at scale. It supports REST, SOAP, GraphQL, and gRPC architectures.
Modernize your application architectures and create vibrant API communities at scale.
Operate an API-first business with a thriving ecosystem.
Start building your enterprise-wide API program with predictable costs.
Bard is an AI experiment created by Google that allows users to easily access a variety of Google apps with a single sign-in. Try Bard today to experience the convenience of streamlined access to all your favorite Google apps.
Google Widevine DRM is a content protection system for premium media, used by major streaming platforms to secure digital distribution and prevent unauthorized copying.
Google Widevine DRM is a content protection system for premium media, used by major streaming platforms to secure digital distribution and prevent unauthorized copying.
CloudM automates Google Workspace management, including onboarding, offboarding, and data archiving, enhancing efficiency and governance.
CloudM Archive reduces costs by automating data retention policies, license reassignment, and offboarding workflows, ensuring compliance and secure storage.
CloudM Automate streamlines IT workflows with customizable automation for onboarding, offboarding, and license management, saving time and reducing errors.
CloudM Backup for Google Workspace protects against accidental deletion and malicious actions, offering quick restoration and customizable retention policies.
CloudM Backup protects data with automated retention policies, granular version control, and quick restoration, ensuring compliance and business continuity.
Google Gemini is an AI-powered assistant designed to help with tasks like writing, planning, and learning. It offers conversational and interactive support for various needs.
Google Gemini is an AI-powered assistant designed to help with tasks like writing, planning, and learning. It offers conversational and interactive support for various needs.
Google Ad Manager is an integrated platform that helps businesses grow ad revenue, manage campaigns, and protect their brand across various digital channels.
Google Ad Manager is an integrated platform that helps businesses grow ad revenue, manage campaigns, and protect their brand across various digital channels.
Google Ads is an online advertising platform that helps businesses reach their target audience, drive sales, and grow brand awareness through tailored campaigns across Google Search, YouTube, and more.
Google Analytics provides tools to understand customer behavior across devices and platforms, enabling smarter insights and improved marketing ROI.
Google Analytics 360 is tailored for large enterprises, offering advanced customization, scalable tools, and enterprise-level support to turn insights into actionable strategies.
Google Analytics provides tools to understand customer behavior across devices and platforms, enabling smarter insights and improved marketing ROI.
Google BigQuery is a fully managed, serverless data warehouse that enables scalable analysis of large datasets, offering built-in machine learning, real-time analytics, and multi-cloud support.
Chrome Enterprise provides advanced security, management tools, and seamless integration for businesses, enhancing productivity and protecting data.
Chrome Enterprise provides advanced security, management tools, and seamless integration for businesses, enhancing productivity and protecting data.
Chrome Enterprise provides advanced security, management tools, and seamless integration for businesses, enhancing productivity and protecting data.
Chrome Enterprise provides advanced security, management tools, and seamless integration for businesses, enhancing productivity and protecting data.
Chrome Enterprise provides advanced security, management tools, and seamless integration for businesses, enhancing productivity and protecting data.
Google Cloud Cost Management provides tools to monitor, control, and optimize cloud expenses, offering insights, forecasts, and recommendations to enhance financial efficiency.
Google is a multinational corporation that specializes in internet-related services and products. Its mission is to organize the world's information and make it universally accessible and useful.
Google Cloud Platform offers scalable cloud computing services, including AI, data analytics, and storage solutions, enabling businesses to innovate and grow.
Google Cloud SQL is a fully managed relational database service that supports MySQL, PostgreSQL, and SQL Server, offering high availability, scalability, and automated maintenance.
Google Marketing Platform integrates advertising and analytics tools, empowering businesses to plan campaigns, measure performance, and optimize marketing strategies for enhanced results.
Save time with cross-channel ad management to maximize insights and optimize media and creative performance across all your digital campaigns.
Work smarter with end-to-end campaign management for enterprises in one tool — from media planning and creative development to measurement and optimization.
Get the most from your search campaign management. Search Ads 360 helps you respond to an ever-changing market in real time and at scale.
You want enterprise tag management that’s simple, reliable, and works well with your existing systems. Google Tag Manager 360 delivers, helping you get up and running fast.
Google Meet is a secure video conferencing platform that enables real-time collaboration, offering features like screen sharing, live captions, and integration with Google Workspace tools.
Google Meeting Devices offer hardware solutions tailored for Google Meet, enhancing video conferencing with features like TrueVoice® noise cancellation, smart cameras, and seamless integration for any room size.
Google Workspace offers secure productivity and collaboration tools like Gmail, Drive, Meet, and Docs, enhanced with AI features to streamline workflows and improve efficiency.
Google Workspace offers secure productivity and collaboration tools like Gmail, Drive, Meet, and Docs, enhanced with AI features to streamline workflows and improve efficiency.
Google Workspace offers secure productivity and collaboration tools like Gmail, Drive, Meet, and Docs, enhanced with AI features to streamline workflows and improve efficiency.
Google Workspace offers secure productivity and collaboration tools like Gmail, Drive, Meet, and Docs, enhanced with AI features to streamline workflows and improve efficiency.
Google Workspace offers secure productivity and collaboration tools like Gmail, Drive, Meet, and Docs, enhanced with AI features to streamline workflows and improve efficiency.
Google Cloud Security Command Center is a centralized risk management solution that helps detect vulnerabilities, misconfigurations, and threats across multi-cloud environments, ensuring robust security.
Google Cloud Security Command Center is a centralized risk management solution that helps detect vulnerabilities, misconfigurations, and threats across multi-cloud environments, ensuring robust security.
Compare prices for similar companies
| Supplier | Google | AWS |
|---|---|---|
| Median Contract Value | $80,729 | $2,514,422 |
| Avg Savings | 16.4% | 10.17% |
Negotiation insights
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RenewalsNew purchases
Low chances of successMedium chances of successHigh chances of successVendr community insights for Google
Company with 201-1000 employeesThis month
"We were able to save 10% on our Google subscription through purchasing through a reseller, 66Degrees. "Company with 201-1000 employeesThis month
"Google implemented a 7% uplift at our renewal. "Company with 201-1000 employeesThis month
"Gemini 2.0 Flash now available "Company with 201-1000 employeesThis month
"Was able to leverage google reseller on a 12 month annual term before the March rate increase. Was able to save substantially"Company with 201-1000 employeesThis month
"Processing via our reseller, we were able to obtain 30% discount on our renewal for Enterprise Plus (which now includes Gemini for all users) by committing to a 3 year deal"Company with 201-1000 employeesThis quarter
"Google will keep costs flat for growth and multi-year commitment"Company with 201-1000 employeesThis quarter
"Even with the descope, we were able to negotiate the price/user down 3% with Google"Company with 201-1000 employeesThis quarter
"Google will provide discounting up to 50% for significant license commitment i.e 3,500+ users."Company with 201-1000 employeesThis quarter
"Google's list price is now $36 per user/month for Enterprise Plus plan. They will discount this if you commit to anything longer than month-to-month"Company with 201-1000 employeesThis quarter
"With Gemini now being included with Google Workspace, our rep informed us that from March 15th, new list price will be at $420 per user"Company with 201-1000 employeesThis quarter
"Google just made major changes, as in Gemini is not available anymore as an add-on but directly included in Google Workspace.
"Company with 201-1000 employeesThis quarter
"We were informed by our rep that in order to gain a 35% discount on Gemini, we needed to commit to at least 500 users. "Company with 201-1000 employeesThis quarter
"Google offered the lowest price/user on our Workspace licenses when we committed to 36 months and added Gemini for roughly 65% of our users."Company with 201-1000 employeesThis quarter
"Negotiated Cloud discount up to 9%. Leveraging competition i.e. matching the same discounting from competitive partner. "Company with 201-1000 employeesThis quarter
"Negotiated an additional $10k discount off total costs when leveraging reseller partnership i.e. SADA vs. Doit for Cloud services"Company with 201-1000 employeesThis quarter
"Been having recent success reducing the committed Gemini licenses to minimum (20-30 licenses) for only 1 year of a multi-year renewal contract when leveraging that this needs to be proved out by Finance in order to add more licenses. "Company with 201-1000 employeesThis quarter
"Negotiated an additional 14% discount on Enterprise Standard licenses leveraging a 36 month commitment."Company with 201-1000 employeesThis year
"For our Enterprise Plus renewal, we processed via a reseller and incentives were given when willing to commit to a longer term"Company with 201-1000 employeesThis year
"Google will offer 19% discount off list price for 36 month commitment."Company with 201-1000 employeesThis year
"66Degrees will off a 15% discount off list price on workspace for a 1 year term."Company with 201-1000 employeesThis year
"We were able to save 12% on our Voice licenses by including them in our annual Workspace agreement."Company with 201-1000 employeesThis year
"Was able to leverage google resellers pricing for discounted offer from SADA for 12 months"Company with 201-1000 employeesThis year
"Negotiated 43.05% discount on Enterprise Plus SKU with Gemini licenses"Company with 201-1000 employeesThis year
"Negotiated an additional 13% discount off initial proposed pricing leveraging 36 month commitment, competition and adding Gemini licenses for 1 year of the contract"Company with 201-1000 employeesThis year
"For our renewal, we were looking at downsizing our agreement - however, we were told this would affect our current 25% discount in doing so and revert to 10%. After evaluating internally, our usage and forecasts over the next 24 months, as well as considering the additional costs for overages, we agreed to renew on the same usage to keep our 25% discount. "Company with 201-1000 employeesThis year
"We leveraged reseller competition to negotiate the price/user down 15% from the initial quote."Company with 201-1000 employeesThis year
"Original 36 month renewal proposal was based off adding a min of 750 Gemini users for 36 months. Was told by Google and reseller Sada that 750 was min Gemini seats needed to secure max discount. Leverage multiple resellers and growth to build leverage around pricing, after a month of pushing back on rates and Gemini seats was able to reduce Gemini seat count from original quoted 750 to 400. Also was able to limit Gemini seat commitment from 36 months to only 12 months. Total savings $600k "Company with 201-1000 employeesThis year
"To be get the most attractive pricing on Google licences opting for 20-30% coverage on Gemini licences seems to have the greatest commercial impact."Company with 201-1000 employeesThis year
"By remaining on our existing scope, we were able to maintain our 25% legacy discount. if we changed scopel, we were being offered a 10% discount for a 24 month. "Company with 201-1000 employeesThis year
"We were able to maintain our price/user on the workspace licenses by agreeing to add 30 Gemini licenses in year 1 of our 3 year agreement."Company with 201-1000 employeesThis year
"Negotiated 7% discount on $650k commitment - Google Cloud"Company with 201-1000 employeesThis year
"For Recaptcha; we were able to obtain a flat renewal for our 12 month agreement given we had no changed usage."Company with 201-1000 employeesThis year
"Currently on a direct monthly cloud subscription with google, was able to work with reseller Premier cloud and secure a 9k savings with a commitment to a 12 month annual term. "Company with 201-1000 employeesThis year
"Negotiated flat PUPM costs Google Workspace renewal for 36 month term commitment & willingness to consider adding Gemini."Company with 201-1000 employeesThis year
"We were able to see savings on a renewal with Google Workspace by leveraging a 3 year agreement, right sizing the contract to the current headcount, as well as getting a discount from both Google and the VAR."Company with 201-1000 employeesThis year
"We were able to negotiate the cost per the Workspace Enterprise Plus down to $24.60/user/month for 445 licenses for 1 year term going directly through Google for this renewal purchase. Google direct provided the best pricing."Company with 201-1000 employeesThis year
"We worked with resellers 66 Degrees and Premier Cloud for options around a minimum quantity of Gemini license for 12 months to maximize discounts. Saved $50,000 on a 36 month renewal. "Company with 201-1000 employeesThis year
"We were able to review options via resellers to confirm best pricing for the Google Maps platform. We moved forward with GXperts instead of 66 degrees to save time since we already had an established relationship set up. "Company with 201-1000 employeesThis year
"Google does not want to incentivize price shopping if you are already with a specific reseller, therefore they give an extra 5% margin to incumbent resellers. "Company with 201-1000 employeesThis year
"We were coming up on our renewal with Google and our incumbent reseller significantly increased out pricing (there was a 20% higher price per unit this renewal). With Google being one of our top SaaS spend agreements in terms of TCV we went out to the market for alternative quote, in the end Wursta offered the most competitive rate from the off, were extremely responsive and offered a free support package. It was a natural choice to move ahead with them, better support and a 20% saving across the entire contract."Company with 201-1000 employeesThis year
"Google was willing to discount the Enterprise Plus package lower than Enterprise Standard package on a 3 year term with Gemini included for 1 year. "Company with 201-1000 employeesThis year
"Google originally stated that the list per user price was $27.60 for enterprise Standard and a 16% discount would be applied for a 12 month renewal bring the total to $23 per user cost for 500 plus users. They advised that a 36 month term along with the addition of AI Gemini this would help provide additional discounts. After reviewing the first 12 month renewal proposal with 100 additional Genimi seats ($24 per user) added to the proposal, it only offered a 2%($22.54) discount off Enterprise standard seats. Reached out to various Google resellers and leveraged price on Enterprise Standard 12 month and 36 month offerings with and without Gemini. Was able to receive a $21 per user rate on Enterprise standard in which we presented to google. Was able to scale back original google proposal of 100 Gemini seats to only 10 at min (with 20% discount off list) for 12 months and google offered to to match reseller price for 12 month renewal."Company with 201-1000 employeesThis year
"Secured a discount rate of $20.70 for a 3 year contract with adding 10 licenses of Gemini in year 1. I'd recommend adding a small amount of Gemini licenses to secure better pricing with Google. They pushed this hard. "Company with 201-1000 employeesA while ago
"We were able to get $2.7M in savings by leveraging different resellers, huge growth and a multi-year commitment. We had numerous conversations and calls with the 4 different resellers and were able to get an understanding of best pricing through the different quotes received and work out if there's any further room to get pricing down. DoIT was the preferred reseller and we managed to get them down to a substantially lower price, leveraging the competition, growth and getting Google to provide staggered discounting for years 2 and 3 which they normally don't do. "Company with 201-1000 employeesA while ago
"Was able to maintain the same discount on Enterprise workspace renewal on a 1 year agreement as if adding in DuetAI which they were pushing for without adding it in"Company with 201-1000 employeesA while ago
"We were able to secure 8% in discounts by going to another reseller and showcasing future growth in the platform. Single year purchase. "Company with 201-1000 employeesA while ago
"We were paying $15/user on enterprise plus for 900, dropped to 450 at renewal and they proposed $30/user but landed at $22.50 on a 3 year term"Company with 201-1000 employeesA while ago
"Leveraged total contract value for a 36 month commitment pushed original discount from 10% to 12% for upgrade. "Company with 201-1000 employeesA while ago
"We were able to negotiate with Google directly and bring in the reseller, 66degrees, to compare pricing and gain the best pricing for the move to an annual contract through 66degrees. Secured 25% discounts with this use of competition and 36 month terms. "Company with 201-1000 employeesA while ago
"We recently renewed our agreement with Google CDN, anticipating a significant increase in our usage for 2024 — nearly double compared to previous levels. This increase positioned us to receive a 10% discount. Our negotiations were conducted through Vendr to our re-seller, DoIT. DoIT proposed a three-year agreement with a reduced commitment by half in the second and third years while still retaining the 10% discount. Despite the attractiveness of this offer, the current economic conditions guided our decision to opt for a more flexible 12-month agreement. Nevertheless, we successfully negotiated additional benefits, securing over 3% of our total credit expenditure valued at $130K. These credits offer versatility, as they can be used within the marketplace or applied directly to our invoicing, providing us with valuable financial flexibility."Company with 201-1000 employeesA while ago
"Discounts were attached to the addition of DuetAI and a 3 year agreement. "Company with 201-1000 employeesA while ago
"We worked through SADA for this renewal and due to a descope, lost the level of discount. Google communicated that pricing would go to list and flex if the team did not renew by renewal date. "Company with 201-1000 employeesA while ago
"We were able to secure Net45 terms on a single year renewal, terms are typically Net30. "Company with 201-1000 employeesA while ago
"We were able to secure a 10% discount by moving the contract from month to month to annual terms. "Company with 201-1000 employeesA while ago
"We were able to secure discounts by adding in Duet for one year and leveraging reseller competition."Company with 201-1000 employeesA while ago
"We were able to secure additional discounts beyond the original multi year offer by adding in DuetAI and CloudM for one year each to the renewal. "Company with 201-1000 employeesA while ago
"We were able to secure a 20% discount on users and a flat renewal of archived users on a single year renewal due to the team's tight budget and end of year timing. "Company with 201-1000 employeesA while ago
"Originally Google offered a 20% discount for multi year terms for a move to annual from monthly. We were able to negotiate them down to 30% discount for single year terms, resulting in $11K in savings!"Company with 201-1000 employeesA while ago
"We were able to negotiate a 12% discount on a single year renewal by utilizing competition in resellers. "Company with 201-1000 employeesA while ago
"Initially Google only attached discounts to 3 year terms for this renewal via a reseller. We were able to negotiate discounts for 2 year terms and lower pricing for all plans, resulting in a 12% discount. "Company with 201-1000 employeesA while ago
"We were able to increase the discount on a single year renewal, flat, from 10% to 20% due to budget restrictions and not moving this to another reseller. "Company with 201-1000 employeesA while ago
"We were able to secure a monthly billing, pay as you go consumption based model for Google Cloud, net30 terms. "Company with 201-1000 employeesA while ago
"We were able to reduce the user price from $32 to $30 on Workspace Enterprise by bundling multiple contracts under one umbrella. "Company with 201-1000 employeesA while ago
"We were able to remove the auto-renew language to contain no auto-renew for the upcoming renewal. "Company with 201-1000 employeesA while ago
"Google has shared that they do not offer discounts on the Analytics side of the contract. "Company with 201-1000 employeesA while ago
"Google will not typically approve renewal cap language and will push a commitment to longer term contracts to secure pricing year over year. "Company with 201-1000 employeesA while ago
"Multi year was the top lever in securing 29% in discounts for Workspace Enterprise Standard. "Company with 201-1000 employeesA while ago
"We were able to secure a 10% discount on Google Cloud by working with competing resellers, gathering multiple quotes, and signing for multi year terms. This is a large discount for a renewal with Google Cloud. "Company with 201-1000 employeesA while ago
"We were able to secure 40% for year 1, 36% for year 2, and 33% for year 3 in exchange for quick movement, multi year terms, and growth on this renewal with Google. "Company with 201-1000 employeesA while ago
"We were able to secure 16% in savings in exchange for a 3 year contract. "Company with 201-1000 employeesA while ago
"We were able to secure Net60 terms on a single year renewal by requesting at the start of the conversation. "Company with 201-1000 employeesA while ago
"We were able to secure the same unit rate even with a descope in exchange for quick movement. "Company with 201-1000 employeesA while ago
"We were able to negotiate a 12% discount on a 24 month contract based on firm budget and quick movement after Google shared that 36 months was the only way to achieve savings. "Company with 201-1000 employeesA while ago
"We purchased Google through reseller Suitebriar. They initially proposed raising our rate per enterprise seat ~11% at renewal, from $18 to $21, as we were reducing our number of seats. However we were able to maintain flat rate (40% list price discount) from our previous 3-year term and reduce our archived user rate (30% off list price) by leveraging net positive growth since the previous term began, agreeing to another 3 year term, and adding Duet at a first-year discount as well (25% off list price)."Company with 201-1000 employeesA while ago
"Google will push aggressively for multi year terms in response to the request for a price cap. Multi year is the top incentive beyond competition for Google and is a driving force in savings and changes to terms. "Company with 201-1000 employeesA while ago
"We were able to negotiate 10% in savings via multi year terms and a firm budget as seen through the contract descope. "Company with 201-1000 employeesA while ago
"We were able to secure an additional 15% discount on Google Workspace Business Plus by moving to an annual plan and adding users. We leveraged a multi-year agreement to lock in our discounted pricing for 3 years."Company with 201-1000 employeesA while ago
"We were able to secure 16% in savings in a descoped renewal in exchange for multi year terms. "Company with 201-1000 employeesA while ago
"The highest the reseller could get approved for 3 year terms was a 10% discount, given the slight descope of the renewal. "Company with 201-1000 employeesA while ago
"We were able to secure monthly billing with Google. "Company with 201-1000 employeesA while ago
"We were able to negotiate the reseller waiving a 20K payment due to the underspend on the current contract. The team has reduced the costs for the upcoming year by >50%, going from 220K commitment to 110K. The 20K payment is in exchange for any additional discount. "Company with 201-1000 employeesA while ago
"We were able to secure discounts through multi year terms and remove auto renew in the Google portal. "Company with 201-1000 employeesA while ago
"We were able to secure a flat renewal in the portal, no lift attached and quick action. "Company with 201-1000 employeesA while ago
"We received a 12% discount through mentioning competition. "Company with 201-1000 employeesA while ago
"Google originally proposed a 12 month renewal with no change in per unit cost for Enterprise Plus. We were able to leverage a 3 year renewal term and growth for a 25% discount on Google Workspace Enterprise Plus."Company with 201-1000 employeesA while ago
"We were able to secure a 59% discount on Enterprise Plus users utilizing the levers of multiyear and size of contract. Google refused to offer a discount on Support. "Company with 201-1000 employeesA while ago
"We were able to negotiate Net45 terms and the removal of auto renewal. "Company with 201-1000 employeesA while ago
"Multi year, growth, and competition remain the proven levers with Google. "Company with 201-1000 employeesA while ago
"We were able to secure a 10% discount on a renewal, citing competition and multi year terms. Competition was the top lever for the reseller involved. "Company with 201-1000 employeesA while ago
"Google is pushing contracts to Plus over Standard and offering greater discounts for that move."Company with 201-1000 employeesA while ago
"We were able to secure a 28% discount on a single year renewal due to slight growth and executing an early renewal. "Company with 201-1000 employeesA while ago
"Through a reseller, we agreed to a 3 year term with a pilot of Google Duet to attain a 28% reduction in fees"Company with 201-1000 employeesA while ago
"When descoping Google Workspace deals, leverage a 2 year renewal to attain discounts off of list price. Overall unit price may go up but you can still get a discount below list for a 2 year renewal. "Company with 201-1000 employeesA while ago
"We were able to upgrade from the Enterprise Standard platform to the Enterprise Plus platform for a 36 month contract and a slightly better rate than what was being proposed for the Standard platform."Company with 201-1000 employeesA while ago
"We were able to secure 3 year pricing for single year terms, resulting in a 7% discount, leveraging budget and plan upgrade. "Company with 201-1000 employeesA while ago
"When upgrading from flex month-to-month to annual with Google Workspace, Google initially offered a 17% discount for 12 months and 25% discount for a 3 year term. However, we were able to secure a 25% discount on a 12 month term by citing budget constraints and committing to upgrading before EOM."Company with 201-1000 employeesA while ago
"We secured a 5% discount on Google Workspace Enterprise Standard. "Company with 201-1000 employeesA while ago
"Using Dolt as a reseller, we got a 5% discount on the Enterprise SKU."Company with 1-200 employeesA while ago
"We were surprised that we were not offered an extension, even after escalation."Company with 201-1000 employeesA while ago
"If you have a committed spend through Google Cloud (GCP), you can leveragethis for discounts on Google Workspace contracts. "Company with more than 1000 employeesA while ago
"We got to three-year pricing on our one-year contract by starting with a three year term."Company with more than 1000 employeesA while ago
"Our reseller Wursta helped us get an additional 5% discount on a 3 year contract."Company with 1-200 employeesA while ago
"Via our reseller Wursta, we were able to keep existing discounts (~15%) and move from a monthly subscription to a 3-year contact."Company with more than 1000 employeesA while ago
"If you are based in EMEA, working with a reseller can be beneficial. We saw ~15% discounts vs. what was originally on offer."Company with 1-200 employeesA while ago
"We secured 45% savings on a three-year deal."Company with 201-1000 employeesA while ago
"We secured a 45% discount on Enterprise Plus and a 10% discount on Archived Users on a 3 year deal through our reseller."Company with 201-1000 employeesA while ago
"We had our standard discounts apply to Archived Users as well by committing to a minimum number of users."About Vendr
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