The 2025 SaaS Trends Report:Uncover the top purchases, pricing trends, and AI's impact  
The 2025 SaaS Trends Report: Uncover the top SaaS purchases, pricing trends, and AI's impact on software buying
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Totango

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Totango's customer success software aligns your company around your customers to drive adoption, reduce churn, increase retention and expansion.

|Visit totango.com

How much does Totango cost?

Median contract value
$66,075
per year
Based on data from 88 purchases, with buyers saving 30% on average.
Median: $66,075
$10,354
$125,904
LowHigh
See detailed pricing for your specific purchase

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How does Totango price and package their products?
View pricing on Totango's website
Product: 
Starter
Not availablePayment TermsAnnualPopular FeaturesCustomer journey tracking and automationAdd-OnsContributor, Practitioner, Opportunity Management, Implementation, Viewer, Premium CS&E, Customer Accounts

Compare prices for similar companies

Supplier
Totango
ChurnZero
Median Contract Value$66,075$42,675
Avg Savings29.69%21.25%

Negotiating with Totango

Negotiation Tips

Introduce competition as a negotiation tactic to leverage better pricing. Let the Totango sales rep know that you are exploring alternative options and that another competitor has quoted a lower price for similar functionality. This tactic effectively puts pressure on them to offer a competitive rate or additional value to retain your business.
Negotiate to remove auto-renewal clauses from your contract. Emphasize that removing this clause is a requirement from your finance team to maintain flexibility in future negotiations. This tactic is effective and keeps you in control of the renewal process.
Clearly define your requirements and objectives to ensure that the negotiations reflect what is truly needed. This involves identifying the specific Totango features and services that align with your growth strategy and understanding the budget constraints that may impact negotiations.
Ensure that your current usage aligns with what you plan to purchase. Request detailed usage reports from Totango to assess utilization across the different packages (Starter, Premier, etc.). Use this data to argue for a more tailored solution that meets your actual needs and avoids overpayment.
When negotiating, emphasis that any previously mentioned discount should not be considered a 'one-time' offer. This tactic helps you maintain consistent pricing and better terms for future purchases.

Considerations when buying Totango

OwnershipPrivately held
Fiscal year endDecember 31
Best months to buyNovember, December, January
Payment TermsNet 30, Net 60
Upgrades/downgradesYes, Totango offers both upgrades and downgrades for its services, making it easy for users to adjust their resources as their needs change.
Redline thresholdRedline threshold estimate is $100k.

Vendr community insights for Totango

What real buyers recommend in the negotiation process

Company with 201-1000 employeesThis year
With enough pushback, we were able to get the 2% uplift waived as well as additional professional services included at no cost because much of the implementation for the tool had to be re-done and due to that the team wasn't able to use it as they had planned in the previous year.
Company with 201-1000 employeesThis year
We were able to get a 38% discount on a new purchase by leveraging our conversations and offer from Planhat, which came in at a significantly lower price.
Company with 201-1000 employeesA while ago
We were able to get the auto-renew clause removed on our upcoming renewal. They presented more favorable pricing for a 24 month term, to keep costs flat.

Additional Info

What is Totango?

Totango's customer success software aligns your company around your customers to drive adoption, reduce churn, increase retention and expansion.
Totango's 2 Product
Catalyst.io
Catalyst uses both quantitative and qualitative data in one place to understand the root cause of your customers' needs.
Totango
Totango's customer success software aligns your company around your customers to drive adoption, reduce churn, increase retention and expansion.

Security and compliance

DPA available
SOC2 attestation
Annual penetration tests

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