The 2025 SaaS Trends Report:Uncover the top purchases, pricing trends, and AI's impact  
The 2025 SaaS Trends Report: Uncover the top SaaS purchases, pricing trends, and AI's impact on software buying
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DemandbaseVendr Verified badge
$21,735–$151,350per year
Fast, fair, easy pricing. No sales call required.
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Demand and Lead Generation
Demandbase

Demandbase

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Demandbase helps teams hit their revenue goals with fewer resources. It uses account intelligence and rich and reliable account-level insight to help you orchestrate sales and marketing moves and inject relevance into every stage of the B2B buying journey.

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How much does Demandbase cost?

Median buyer pays
$65,000
per year
Based on data from 159 purchases, with buyers saving 13% on average.
Median: $65,000
$21,735
$151,350
LowHigh
See detailed pricing for your specific purchase

About Demandbase

Demandbase Overview

Demandbase helps teams hit their revenue goals with fewer resources. It uses account intelligence and rich and reliable account-level insight to help you orchestrate sales and marketing moves and inject relevance into every stage of the B2B buying journey.

Demandbase's 6 Products

Demandbase ABX logo
Demandbase ABX

Demandbase is a leader in Account Based Marketing (ABM) Software, Go to Market (GTM) Tools, B2B Advertising Platform, and B2B Data. Demandbase is the Smarter GTM™ company for B2B brands. We help marketing and sales teams overcome the disruptive data an...

Demandbase Advertising logo
Demandbase Advertising

Use the Demandbase Piper B2B DSP to increase engagement and pipeline by reaching the right people within the right accounts, when they’re ready to buy.

Demandbase Data logo
Demandbase Data

Demandbase Data is a product that offers B2B data solutions, combining your data with AI to provide account intelligence. It features sales intelligence, buying intent, predictive analytics, advertising personalization, and orchestration analytics to help businesses target the right account at the right time with the best content.

Demandbase One logo
Demandbase One

Demandbase is a leader in Account Based Marketing (ABM) Software, Go to Market (GTM) Tools, B2B Advertising Platform, and B2B Data. Demandbase is the Smarter GTM™ company for B2B brands. We help marketing and sales teams overcome the disruptive data an...

Engagio logo
Engagio

Engagio is an AI-powered platform that helps companies understand and engage with their customers. It uses advanced analytics to identify customer trends and behaviors, allowing for personalized outreach and engagement.

Sales Intelligence Cloud logo
Sales Intelligence Cloud

Sales Intelligence Cloud Elite is a powerful cloud-based platform that provides businesses with advanced analytics and insights to maximize their sales performance. It offers a comprehensive suite of features to help identify new opportunities and optimize customer relationships.

Compare prices for similar companies

Supplier
Demandbase
6sense
Median Contract Value$65,000$56,000
Avg Savings13.27%16.7%

Security and compliance

DPA available
SOC2 attestation
Annual penetration tests

Negotiation insights

Discount levers
Success potential
What you can give to move the needle on pricing
RenewalsNew purchases
Multi-Year
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Case Study / Reference
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Expected Growth / Economies of Scale
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End of Quarter Signature
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Quick Sales Process / Signature
yellow circle with white dashgreen circle with white arrow pointing up
red circle with arrow pointing downLow chances of success
yellow circle with white dashMedium chances of success
green circle with white arrow pointing upHigh chances of success

Vendr community insights for Demandbase

Company with 201-1000 employeesThis quarter
"We were able to get a further discount off our renewal price through leveraging executive involvement, mentioning other solutions, and holding firm to our budget. "
Company with 201-1000 employeesA while ago
"We were able to secure a 25% discount to add on a different segment of Demandbase during our contract."
Company with 201-1000 employeesA while ago
"We were able to get an additional 8% discount by having CEO send email regarding renewal issues."
Company with 201-1000 employeesA while ago
"We were able to secure a 40% discount on a new purchase of Demandbase ABX by leveraging Zoominfo as competition and quick signature turn around. We also secured Net 60 payment terms for our 12 month agreement with a renewal uplift cap of 3%. "
Company with 201-1000 employeesA while ago
"We were able to get an additional 14.29% discount upon renewal by committing to a 24 month contract despite removing a significant part of the contract."
Company with 201-1000 employeesA while ago
"The team was able to get an additional $10,900 knocked off by having the Procurement team speak directly to the challenges that the business is going through- making this renewal something that was deemed as something they may need to cancel altogether."
Company with 201-1000 employeesA while ago
"The team was able to get an additional 6.43% discount due to lack of value being seen by the team as well as a strict budget due to internal buy-in being needed."
Company with 201-1000 employeesA while ago
"We were able to achieve a 44% discount overall on the platform given our previous cost for this functionality that was purchased prior to Demandbase absorbing the company had initially bought from. Demandbase initially quoted us over 200% of the platform cost because we needed to downgrade the other assets we had and underutilized. Our final price was still a 15% uplift from the previous year and Demandbase was not able to honor our ask for a 3% price lock. Had we not descoped our contract, the pricing would have remained flat from the previous year."
Company with 201-1000 employeesA while ago
"After a lot of back and forth, we were able to secure a 15 month contract with an opt out after 3 months. "
Company with 201-1000 employeesA while ago
"Demandbase told us that we had to sign a two year to keep pricing flat. Able to negotiate an additional 9% savings on two-year deal. "
Company with 201-1000 employeesA while ago
"We secured a 15% discount by holding firm on budget and by leveraging a quick signature by end of week. "

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